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HookProblem SetupSolution RevealProduct DemoProduct In HandText OverlayVoiceoverPackaging VisibleOn-Brand Color PaletteFemale PresentClose-UpStatic FrameHow-ToScreen RecordingProblem-FirstBenefit-FirstValue PropositionBrand Mention SpokenLogo VisibleHappyCalmEmotionalPersonalizationProof Point

Transcript

0:00We all have that one person in our life that is impossible to shop for.

0:04That's why I love Snapfish.

0:05They make it so easy to find a personalized heartfelt gift that actually means something.

0:09We had the most special family photo session this year.

0:12And I knew exactly what I wanted to do with the photos.

0:15I used Snapfish to create a custom photo book for my mother-in-law.

0:18It took just a few minutes to make, but I already know it's going to mean the world to her.

0:21Every page tells a story of our family in this season.

0:24It's the kind of gift you can't return because it's made of memories.

0:26It's simple, personalized, and honestly my favorite gift to give.

Text on Screen

0:00we all have that one person in our life that is impossible to shop for

0:00POV: you found the perfect gift for the person who has everything

0:00THE HENDERSON FAMILY

0:002023

0:03that's why I love Snapfish

0:05they make it so easy to find a personalized

0:07heartfelt gift that actually means something

0:08we had the most special family photo session this year

0:08Search

0:08Photo Books

0:08Calendars

0:08Gifts

0:08Mugs

0:08Deals

0:08Sign in/Join

0:08Layflat Hardcover Photo Book, 11x14

0:08Design Your Own

0:08TRAVEL MEMORIES

0:08Sample Book

0:08Snapfish

0:10and I knew exactly what I wanted to do with the photos

0:10Sign in with Snapfish

0:10Email

0:10Password

0:10SIGN IN

0:10Forgot your password?

0:10Join Snapfish

0:10SIGN UP

0:12I used Snapfish to create a custom photo book for my mother in law

0:12YOUR BOOK

0:12Layflat Hardcover Photo Book, 11x14

0:12FRONT COVER

0:12BACK COVER

0:12THE HENDERSON FAMILY | 2023

0:12Review & Add to Cart

0:16it took just a few minutes to make but I already know it's going to mean the world to her

0:19every page tells a story of our family in this season

0:19BECAUSE OF YOU,

0:19OUR FAMILY IS FULL OF LOVE

0:19& LAUGHTER. WE'RE SO THANKFUL

0:19FOR YOU YAYA & WE HOPE

0:19THIS BOOK BRINGS A SMILE

0:19TO YOUR FACE EVERY TIME

0:19YOU OPEN IT.

0:19XOXO

0:19Snapfish

0:23it's the kind of gift you can't return because it's made of memories

0:26THE HENDERSON FAMILY

0:262023

0:26it's simple personalized and honestly my favorite gift to give

Scenes (4)

0:00Photo Book Showcase

An overhead shot frames a woman's hands meticulously holding and flipping through a personalized photo album on a pristine white kitchen countertop. The album, with its elegant light sage green cover, features a prominent family portrait on the front, underscored by the inscription "THE HENDERSON FAMILY 2023". As her hands gracefully turn the pages, a vibrant collection of family photographs, both in full color and classic black and white, is revealed, showcasing various moments of children and adults in both natural outdoor settings and cozy indoor environments. The background is artfully blurred, hinting at a modern, well-lit home interior with soft, ambient lighting, light-colored walls, dark wood accents, and a distant staircase. Text overlays appear: "POV: you found the perfect gift for the person who has everything" and at the bottom, "we all have that one person in our life that is impossible to shop for". The scene exudes a warm, sentimental mood, emphasizing the personal and heartfelt nature of the gift.

0:06Digital Creation Process

A medium shot, taken from slightly behind, shows a woman seated comfortably at a pristine white kitchen island, her attention fully absorbed by a silver laptop positioned directly in front of her. The laptop's screen prominently displays the Snapfish website, where she is actively engaged in designing a photo book. The interface cycles through various photo book templates and customization options, illustrating her process of uploading personal photographs, navigating through login prompts, and selecting preferred page layouts. Her hands are busy, fluidly maneuvering the trackpad and typing on the keyboard. The backdrop is a modern, immaculately clean kitchen, characterized by white cabinetry, open wooden shelves thoughtfully adorned with decorative pieces, a sleek black range hood, and a light-colored subway tile backsplash. The entire scene is bathed in bright, inviting light, likely from ambient overhead fixtures or large windows. Several text overlays guide the viewer, including: "they make it so easy to find a personalized heartfelt gift that actually means something", "we had the most special family photo session this year and I knew exactly what I wanted to do with the photos", and "I used Snapfish to create a custom photo book for my mother in law". The atmosphere is one of focused productivity, effectively communicating the straightforwardness and accessibility of the photo book creation process.

0:19Hand Written Dedication

A detailed close-up, captured from a slightly overhead perspective, centers on the open, personalized photo album resting on the immaculate white kitchen countertop. The left page of the album proudly displays a striking black and white family portrait, rich in detail. The right page, a pristine blank white surface, becomes the canvas for the woman's hand, gracefully inscribing a heartfelt message in shimmering gold metallic ink using a sleek white pen. The message, written diagonally across the page, begins with "Because of you," and continues to express deep sentiments of family love, joy, and laughter. The discreet Snapfish logo is visible at the bottom right corner of this dedication page, subtly reinforcing the brand. The surrounding area remains the same clean, white kitchen countertop, ensuring a consistent aesthetic. Bright, direct lighting illuminates the scene, meticulously highlighting every stroke of the pen and the delicate texture of the paper. Accompanying text overlays articulate: "but I already know it's going to mean the world to her", and "every page tells a story of our family in this season. it's the kind of gift you can't return because it's made of memories." This intimate scene profoundly emphasizes the emotional depth and personal touch infused into the gift.

0:25Gift Wrapping

A medium shot captures the woman standing behind the sleek white kitchen island, holding the completed personalized photo album with a gentle smile. She then proceeds to carefully place the photo album into a charming floral-patterned gift bag. The bag itself is white, adorned with a delicate design of pink roses and lush green leaves, and features elegant light pink ribbon handles. To complete the presentation, she meticulously adds bright yellow tissue paper into the bag, framing the gift. The background maintains the aesthetic of a clean, modern kitchen, featuring pristine white cabinetry, artfully arranged open wooden shelves, and a warm wooden door in the distance. The scene is bathed in bright, even lighting, creating a soft and inviting atmosphere. A text overlay appears at the bottom, stating: "it's simple personalized and honestly my favorite gift to give". This concluding scene beautifully ties together the gift-giving narrative, conveying a sense of satisfaction and joy from having prepared a thoughtful and meaningful present.

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