The opening scene is dominated by a deep, dark blue background, subtly patterned with repeating instances of "SUPER BOWL LX" in a slightly lighter shade of blue, creating a textured, official feel. Vertically centered on this backdrop are two prominent logos, symmetrically positioned and separated by a thin, crisp white vertical dividing line. On the left, the iconic Lowe's logo is presented in a clean white outline, featuring its distinctive house-shaped emblem above the brand name. To the right, the Super Bowl LX logo immediately catches the eye with its vibrant, multicolored design. This logo showcases the gleaming silver Lombardi Trophy majestically placed atop a stylized "LX," which incorporates a dynamic, gradient cityscape within its letterforms, transitioning smoothly from warm yellows and oranges to cool pinks, blues, and greens. The words "SUPER BOWL" are clearly legible in white text beneath the trophy and "LX." The overall composition is a static, balanced display of partnership, setting a professional and event-focused tone.
0:02win home appliances This scene commences with a continuation of the dark blue patterned background, featuring the repeating "SUPER BOWL LX" motif. The Lowe's and Super Bowl LX logos, initially central, are now subtly scaled down and relocated to the upper portion of the frame, providing space for new content below. Dominating the middle of the screen, prominent white sans-serif text appears: "Bring your next win home." displayed in a large, bold typeface, immediately followed by the supportive tagline "The reliable choice for every play." in a smaller, yet still clear, font. Beneath this textual proposition, an array of modern LG kitchen and laundry appliances is artfully arranged. A sleek, silver French-door refrigerator stands on the right, balanced by a sophisticated electric range/oven on the left. In the bottom right corner, a dark grey/black top-loading washing machine and its matching front-loading dryer are positioned, completing the appliance display. The lighting is consistently bright and even, highlighting the metallic finishes of the appliances and ensuring all text is highly legible against the dark background. The arrangement serves to present a solution-oriented offering from Lowe's and LG.
0:03mvp hosting appliances football The scene maintains the dark blue patterned background and the Lowe's and Super Bowl LX logos at the top, consistent with the previous segment. The textual content in the center has changed to: "The MVPs of Super Bowl hosting." displayed in a large, bold white sans-serif font, followed by a specific promotional offer: "Save up to $800 instantly when you bundle select LG or LG STUDIO appliances." and the expiration date "Offer ends 4/8/26" in smaller white text below. The same collection of LG appliances (a silver French-door refrigerator, a silver electric range/oven, and dark grey/black washing machine and dryer) are present at the bottom right of the frame. A key animated element is introduced: a brown American football with white laces and stitching spins and bounces dynamically in a quick animation sequence in the lower left portion of the frame, passing between the main text and the oven. The lighting remains bright and even, effectively highlighting all products and text against the deep blue background, while the football adds a playful, energetic touch.
0:06all star cleanup player The familiar dark blue patterned background and the Lowe's and Super Bowl LX logos at the top remain constant, providing brand continuity. The central text content has evolved to highlight the practical benefits: "All-star cleanup for all game-day messes." in large, bold white text, followed by an additional benefit and disclaimer: "Plus, 2-year warranty via the ThinQ app." and "*Terms and conditions apply. Valid through 6/1/26 on select LG appliances." in smaller white text. Below this text, a set of two dark grey/black LG laundry appliances – a top-loading washer on the left and a front-loading dryer on the right – are prominently displayed. To the left of these appliances, a young Black man, identifiable as a football player, stands confidently. He wears a blue football jersey with the Lowe's logo and the number '26' on it, smiling directly at the camera with his arms crossed. The scene is brightly and evenly lit, ensuring that all elements, from the text to the products and the individual, are clearly visible and impactful. The overall tone is one of confidence and reliable performance.
0:09reliable brand players The scene continues with the consistent dark blue patterned background and the Lowe's and Super Bowl LX logos located at the top. The central text now boldly declares: "Shop America's Most Reliable* and #1 appliance brand.†" in large white font, followed by detailed disclaimers in smaller white text: "*Based on independent reliability surveys 2021-2025 on select major appliances." and "†#1 Appliance Brand in the US | Source: OpenBrand MindShare (AHAM Core 6) 2024-2025". Below this informative text, a group of four young Black men, all appearing to be football players and wearing similar blue Lowe's branded jerseys, are arranged horizontally across the frame. From left to right: one man (jersey #18) holds a large silver chain and gestures; another man (jersey #8) maintains a serious expression; the man from the previous scene (jersey #26) smiles broadly; and a fourth man (jersey #1) with longer hair also smiles. A distinctive red shield-shaped 'RELIABLE' badge is also visible on the right side of the screen, reinforcing the message. The lighting is bright and even, highlighting the diverse expressions and team dynamic of the players, while clearly presenting the brand's reliability claims.
0:12end card lowes cta The final scene presents a stark, minimalist visual, transitioning entirely to a solid, unpatterned dark blue background that matches the primary color scheme of the advertisement. In the upper-central area of the frame, the call to action "Available at" is displayed in clean, white sans-serif text, drawing the viewer's attention to where they can find the advertised products. Directly below this, the instantly recognizable Lowe's logo, rendered in its crisp white outline with the distinctive house icon, is presented in a significantly larger scale, filling a substantial portion of the screen and reinforcing brand identity. Towards the very bottom center of the frame, additional smaller white text provides clear purchasing directives: "In-Store | Online | In the App," guiding consumers to various retail channels. A discrete copyright notice, "©2026 Lowe's," is positioned in small white text below these options. This static, uncluttered composition efficiently concludes the advertisement by directing viewers and solidifying brand presence.
