0:00vaccine bandaid application split screen initial The scene is presented in a vertical split-screen format. The top half shows a close-up of a fair-skinned older woman's upper arm and shoulder, which is uncovered. Her arm has two red, heart-shaped band-aids applied to it. A person wearing blue latex gloves is seen gently pressing down on the band-aids. The woman's face is partially visible in the upper right, out of focus, showing a pleasant smile. Her hair is short and greyish-white. She wears a teal-blue knitted top. The background behind her is a soft, out-of-focus red. The lighting is soft and even, highlighting the arm and band-aids. The bottom half of the split screen shows a static, clean, light-colored wooden floor with visible grain. The overall color palette is warm with reds, blues, and natural wood tones.
0:01vaccine reward split screen text This scene maintains the vertical split-screen format from the previous segment. The top half is identical: a close-up of an older woman's upper arm with two red, heart-shaped band-aids, with gloved hands pressing them. The woman's smiling, out-of-focus face is in the background, set against a blurred red environment. Overlaid on this top section, a white text box with a black border and rounded corners appears, containing the phrase "Protect yourself" in black text. The bottom half of the screen now shows an overhead view inside a red shopping cart, filled with various products. Visible items include a bag of 'Wonderful Pistachios' (green packaging), a 'LIFE SAVERS' mints roll, a bottle of 'CVS Health AirShield' gummies (orange label), and a box of 'Tylenol' (red and white packaging). The cart is positioned against a light wooden floor background. Overlaid on this bottom section, a similar white text box reads "Reward yourself" in black text. The lighting is bright and clear, showcasing the product details. The scene has a clear call-to-action implied by the text overlays.
0:04cvs coupon overlay The scene transitions to a full-screen graphic overlay while the previous split-screen content (arm with band-aids and shopping cart) becomes a blurred, out-of-focus background. The main focus is a clean white and blue graphic. At the top, centered, is the red 'CVS pharmacy' logo, featuring a heart icon. Below this, a prominent blue rectangular box contains large white text: 'Get a $5 off $20* coupon with any vaccine'. Below the blue box, on the white background, smaller black text states: 'Walk in or schedule at CVS.com®'. At the very bottom, even smaller fine print in black reads: '*Restrictions apply. Offer not available in select states. See coupon or visit CVS.com/Vaccines for details.' The design is clear, corporate, and emphasizes the coupon offer. The entire graphic slowly slides into view from the bottom of the screen, settling into its final position.
