0:00menu call to action An overhead, flat lay shot displays a vibrant assortment of Crumbl cookies against a bright, solid pink background. The camera is static, looking straight down, capturing a diverse array of cookies covering most of the frame. There's a subtle, almost imperceptible, blurring effect or gentle movement applied to the cookies, giving a dynamic feel. In the center of the frame, a large, rounded rectangular overlay in a slightly lighter shade of pink appears, initially empty. Black, bold, sans-serif text, 'CHECK OUT THIS WEEK'S MENU!', fades into view within this rectangle, stays for a moment, and then fades out. Shadows cast by the cookies are soft, indicating diffused, overhead lighting. The dominant color palette is a cheerful pink contrasted with the rich browns, whites, and various pastel colors of the cookie toppings.
0:03product benefit statement This scene continues the overhead, flat lay shot of a variety of Crumbl cookies against a bright pink background. The camera remains static, maintaining the direct overhead perspective. The cookies, still arranged in an irregular grid, exhibit the same subtle blurring or gentle movement effect as in the previous scene, keeping the visual engaging. A large, rounded rectangular overlay, identical in color to the previous scene's overlay (slightly lighter pink), reappears in the central area of the screen. Black, bold, sans-serif text, 'ALL THE SWEET TREATS YOU LOVE IN ONE PLACE', fades into view, stays on screen, and then fades out. The lighting is consistent, providing soft, even illumination with gentle, diffused shadows. The vibrant pink background continues to serve as a striking backdrop for the colorful and varied cookie designs.
0:07brand logo reveal The scene transitions cleanly from the dynamic cookie display to a solid, light pink background, which is slightly desaturated compared to the background used for the cookies. The camera remains static and centered on this new, clean canvas. In the exact middle of the frame, a horizontal, rounded rectangular overlay in a brighter, more saturated pink (matching the cookie background color) swiftly appears. Centered within this vibrant pink rectangle, the brand name 'crumbl' is displayed prominently in bold, black, lowercase, sans-serif typography. Both the text and the rectangle are static in the center of the frame against the softer pink background, creating a minimalist yet strong brand presentation. The lighting is even and bright, highlighting the graphic elements without harsh shadows.
