0:00intro talking head product reveal A medium shot of a male in his late 20s to early 30s, positioned centrally in the frame. He's wearing a white crew-neck t-shirt with a small logo on the chest. The background is a bright, minimalist interior with white walls, possibly a hallway or bedroom, with hints of a white door and a framed picture on the wall. The lighting is soft and even, suggesting natural daylight. Initially, he holds a black "INTO THE AM" branded package. He then pulls out a dark blue/grey t-shirt from the package and holds it up for the camera to see. He is speaking directly to the camera, with a slight smile and raised eyebrows, conveying a confident and slightly playful tone. White text overlays appear: "WARNING" with a yellow exclamation mark, followed by "INTO THE AM just admitted the truth about their Basic Tees" and "you WILL get...". The color palette is mostly neutrals (white, black, grey) with the vibrant text overlay.
0:03lifestyle walking outdoors A medium shot of a well-built male, appearing in his late 20s to early 30s, walking casually outdoors. He is seen from the chest up, moving slightly towards the right side of the frame while looking upwards and to the right, with a thoughtful or observant expression. He wears a white crew-neck t-shirt, a black baseball cap, and light-colored jeans or pants (only partially visible). He holds a white disposable coffee cup in his left hand. The background features modern architecture with gray ribbed siding and large windows, along with some green foliage from a tree or bush. Natural daylight illuminates the scene from above, creating subtle shadows. A street sign with "LANDMA" visible is partially obscured in the background. The text overlay "Compliments Guaranteed" with a fire emoji appears at the top. Below, the text "People can't stop hyping your design taste." appears.
0:06fitness workout gym A medium-wide shot of a fit male, mid-action, performing a box jump in a gym setting. He is positioned slightly to the left of the frame, mid-air, with his knees bent and arms outstretched for balance. He wears a black short-sleeved t-shirt and black shorts, both appearing to be athletic wear. The background shows gym equipment, including shelves filled with dumbbells and kettlebells, against a gray wall with a yellow stripe near the ceiling. A black banner with white text "TRUST HARD WORK" and "FEW WILL HUNT" is visible at the top. The lighting is bright and even, typical of an indoor gym. Text overlay "Nonstop Conversations" appears at the top.
0:08fitness workout gym squat A medium shot focusing on the upper body and face of a male in a gym. He is in the bottom of a squat position, looking down with intense concentration. His hands are near his head, gesturing slightly. He wears a black short-sleeved t-shirt with a small white logo on the chest. The background is a plain gray wall, with the tops of black gym equipment (likely dumbbells) visible below. The lighting is bright and even. Text overlay "Nonstop Conversations" appears at the top.
0:08lifestyle running park A medium shot of a male running on a paved path in a park. He is moving from left to right, his gaze directed forward or slightly to the right, with a determined expression. He wears a dark blue or black short-sleeved t-shirt with a small white logo on the chest and black athletic shorts. The background is lush green foliage from trees and bushes, suggesting a warm, sunny day. The lighting is bright natural sunlight. Text overlay "Nonstop Conversations" with a speech bubble icon at the top, and "Everyone asks, 'Yo, where'd you get that shirt?'" at the bottom.
0:10lifestyle product confidence A close-up to medium shot of a male from the chest up, positioned slightly to the right of the frame, looking off to the left with a contemplative or confident expression. He is adjusting the collar of his black crew-neck t-shirt with both hands. His hair is dark brown, styled upwards with some volume, and he has a neatly trimmed beard. The background is a soft, warm beige or light brown color, likely a studio backdrop, with soft, even lighting that highlights his features. Text overlay "Instant Confidence" with a flexing bicep emoji at the top, and "Throw one on and feel instantly put-together." at the bottom.
0:13screen recording product page A screen recording of a mobile-responsive e-commerce website displaying "INTO THE AM Basic Tees." The interface is clean, primarily gray and white with black text. It shows various T-shirt multi-packs with prices in Polish Zloty (zł), customer ratings (4.4 stars from 8024 reviews), and options like "Custom," "New," and "Best Sellers." The main focus is on the product listings, with images of T-shirts in different colors (black, white, navy, maroon) arranged in bundles. A prominent banner at the bottom reads "Get INTO THE AM Basic Tees now." with a distinct call-to-action button, which then scrolls up to reveal "SHOP MEN'S BASIC TEES AT INTO THE AM" and "Upgrade your wardrobe with the finest men's t-shirts."
0:15product display overhead An overhead, static shot showcasing a variety of "INTO THE AM" basic t-shirts laid out on a clean white surface, likely a table or floor. The t-shirts are neatly folded, with their collars and small chest logos (white "INTO THE AM" logo) visible. The colors displayed include black, grey, light blue, maroon, red, and mint green. The arrangement is slightly overlapped but organized, filling the frame. The lighting is bright and even, highlighting the fabric textures and colors. White text overlay at the bottom reads "and save big when you build a pack."
The scene features the prominent white "INTO THE AM" logo, a stylized "IAM" monogram, centered against a blurred background of the various colored t-shirts seen in the previous scene. The background t-shirts are out of focus, creating a soft, colorful bokeh effect that emphasizes the brand logo. The colors from the t-shirts (maroon, grey, light blue, red, mint green, black, white, turquoise) are still discernible, maintaining the product connection. The overall mood is clean and branded. The logo itself is stark white, bold, and modern.
