0:00intro phone case problem The scene opens with a close-up of a person's hands holding and interacting with a transparent smartphone, possibly scrolling or texting. The background is softly blurred with muted green and white tones, suggesting an outdoor or brightly lit environment. In the bottom right corner, a cheerful, cutout image of a young woman with curly brown hair, wearing a light-colored top, is superimposed. She is smiling widely, holding a red smartphone in her left hand and a wad of euro banknotes in her right. White text with a black outline is overlaid prominently in the top center of the screen, stating: 'We upgrade phones every 2 years, but buy cases that last 500'. The overall mood contrasts the mundane action of using a phone with the playful but thought-provoking overlay.
0:02polluted beach wide shot 1 This is a wide shot of a vast, desolate beach or shoreline completely covered in an overwhelming amount of plastic waste and debris. The foreground and midground are choked with countless plastic bottles, bags, caps, and other refuse in various colors, predominantly white, clear, blue, and green, suggesting a long accumulation of garbage. The ocean is visible in the background under a muted, slightly overcast sky. The camera is positioned at a medium height, looking across the expanse of pollution. The dominant color palette is desaturated, featuring grays, whites, and pale blues from the sky and distant water, contrasting with the scattered, muted colors of the plastic. White text with a black outline states: 'The math isn't mathing'.
0:04split screen phone usage The scene is a rapid montage presented in a split-screen format, showing three distinct close-ups of different hands interacting with smartphones. The top panel features light-skinned hands with manicured nails, lightly tapping on a smartphone with a pale pink case. The middle panel shows hands with a darker skin tone holding a dark-cased smartphone in a slightly dimly lit setting. The bottom panel displays light-skinned hands holding a black-cased smartphone. White text, 'Last year we threw away', appears at the bottom of the screen, leading into the next scene. The focus is on the ubiquity of smartphone usage and cases.
0:05polluted beach wide shot 2 This is another wide shot of an extremely polluted beach, similar to the previous one, but from a slightly different perspective, possibly a bit closer to the debris. The entire sandy area is obscured by a dense layer of plastic bottles, containers, and other non-biodegradable waste, stretching as far as the eye can see towards the hazy horizon. The colors are predominantly white, light blue, and various shades of transparent plastic, with some darker debris mixed in. The sky is overcast, contributing to a somber mood. White text with a black outline is superimposed, reading: '1.6 billion phone cases'.
0:07polluted riverbank medium shot A medium shot reveals a severely polluted riverbank, where the ground is almost entirely covered in an indiscriminate pile of trash and plastic waste. The debris includes various plastic items, fragments, and other refuse, forming a thick, uneven layer. Beyond the immediate bank, lush green foliage and trees are visible, contrasting sharply with the despoiled foreground. A murky river flows to the right. The lighting is natural but muted. White text with a black outline appears on screen, stating: 'Enough plastic to'. The color palette is a mix of natural greens and browns from the vegetation and river, combined with the artificial and faded colors of the plastic.
0:08polluted mountain river wide shot A dramatic wide, high-angle shot captures a river winding through a mountainous, somewhat barren landscape. On the left bank of the river, an enormous pile of refuse, resembling a large landslide of garbage, tumbles down towards the water. This debris includes large pieces of plastic, broken industrial materials, and general waste, creating a stark visual of environmental devastation. A small figure, possibly a person or piece of equipment, is faintly visible near the top of the garbage pile on what appears to be a road or path. The sky is hazy. White text with a black outline reads: 'circle the Earth 12 times'. The dominant colors are muted greens, grays, and browns, punctuated by the various colors of the trash.
0:10polluted beach wide shot 3 Similar to previous wide shots, this scene showcases another segment of a vast, trash-strewn beach or coastline. The entire visible ground is saturated with an immense quantity of plastic bottles, bags, and other debris, creating a shocking landscape of human waste. The water's edge is visible in the distance, merging with a pale, slightly hazy sky. The lighting is natural and even, revealing the full extent of the pollution. White text with a black outline is overlaid, stating: 'They'll still be here in 2525'. This reiterates the long-term impact of plastic waste, creating a sense of urgency. The colors are dominated by the muted tones of plastic and the environment.
0:12close up plastic pellets An extreme close-up shot focuses on a textured surface covered with tiny, granular particles of plastic, commonly known as nurdles or microplastics. These pellets are predominantly blue and white, with some lighter specks. They are densely packed together, filling the entire frame. The lighting is bright and even, highlighting the individual particles and their slightly irregular shapes. White text with a black outline is superimposed: 'Your case?'. The shot emphasizes the raw material and microscopic origins of plastic products, tying it back to the 'case' in question, creating a moment of curiosity.
0:13industrial manufacturing This close-up shot focuses on an industrial manufacturing process. A robotic arm or mechanical component, colored a distinctive orange, is visible moving over a dark, metallic surface. Bright, possibly laser-like, beams of light emanate from the machine's operations, indicating precision work. The background is dark and blurred, suggesting a complex factory environment. The lighting is controlled, highlighting the working parts of the machine. White text with a black outline is overlaid, stating: 'It was manufactured'. The scene emphasizes the industrial, artificial nature of traditional phone case production.
0:14beach cleanup overhead An overhead shot looks down on several individuals engaged in a beach cleanup operation. Two people, wearing blue long-sleeved shirts and blue gloves, are actively picking up plastic debris and trash from a sandy, rocky shoreline. They are placing the collected waste into a large, white fabric bag. The ground is covered with a mix of natural elements like sand and small rocks, interspersed with scattered plastic bottles, fishing nets, and other refuse. The water is visible in the background. White text with a black outline appears on screen, stating: '5,000 miles away'. The lighting is bright and natural, casting soft shadows. The color palette includes natural sandy tones, blue clothing, and the varied colors of the plastic waste.
0:15cargo ship overhead This is a high-angle, top-down shot of a massive cargo ship traversing a vibrant blue ocean. The ship is heavily laden with colorful shipping containers, stacked high in orderly rows, showcasing a spectrum of reds, yellows, greens, and blues. White wakes trail behind the ship and a smaller, faster boat in the foreground, indicating movement. The deep blue of the ocean fills most of the frame, contrasting with the bright colors of the containers. White text with a black outline is overlaid: 'Shipped across oceans'. The scene highlights the global transportation network involved in product delivery, often over vast distances, implying a large carbon footprint.
0:16underwater plastic pollution The scene plunges into an underwater environment, revealing a dense and disturbing accumulation of plastic pollution. Various pieces of plastic debris, including bags, bottles, and unrecognizable fragments, float haphazardly in murky, blue-green water. Yellow and white plastic objects are particularly noticeable. The lighting filters down from above, creating an eerie, diffused glow that illuminates the floating trash. White text with a black outline is layered over the scene, initially saying 'already drowning in plastic', and then adding 'It'll outlive your great great grandchildren.' The visual is designed to evoke a strong emotional response, highlighting the persistent and harmful nature of plastic waste in marine ecosystems.
0:19baby hand holding finger A tender close-up focuses on a baby's tiny hand, with soft, delicate skin, gently grasping the finger of an adult hand. The background is softly blurred in neutral tones, directing full attention to the hands. The baby's hand is on the right, and the adult's finger extends from the left. The lighting is soft and warm, creating an intimate and hopeful atmosphere, contrasting with the previous scenes of pollution. White text with a black outline, completing the sentence from the previous scene, states: 'great great grandchildren'. This shot is a poignant visual emphasizing the long-term impact of current environmental choices on future generations.
0:21woman on bed concerned A medium shot frames a young adult female sitting on a bed, looking down at a smartphone in her hands with a somewhat concerned or contemplative expression. She has curly dark hair and is wearing a light blue, long-sleeved shirt and blue jeans. Her legs are crossed, and she appears to be in an intimate, softly lit room, possibly a bedroom. A window with horizontal blinds is visible in the background, along with a table lamp, casting a warm, subdued glow. White text with a black outline is overlaid: 'For what? protecting a phone'. The scene evokes a feeling of introspection and mild frustration.
A close-up shot captures the visual of numerous raindrops falling and rolling down a dark, smooth surface, likely a windowpane. The drops vary in size, creating intricate patterns and reflections. The background is out of focus and dark, suggesting an overcast or nighttime outdoor environment beyond the glass. The lighting emphasizes the glistening water droplets. White text with a black outline is superimposed, stating: 'It might feel hopeless'. The overall mood is somber and reflective, reinforcing a feeling of despair or helplessness.
A CGI shot presents Earth rotating majestically in the vast darkness of space. Stars twinkle in the background, creating a cosmic setting. The Earth is prominently featured, with swirling white clouds and visible landmasses in shades of blue and green. The lighting highlights the planet's curvature and atmospheric glow. White text with a black outline is overlaid, stating: 'Like we're past the point of no return'. The grand scale of the Earth against the infinite cosmos creates a sense of profoundness, while the text expresses a dramatic and potentially overwhelming concern about environmental degradation.
0:24earth and moon in space This is a slightly wider CGI shot compared to the previous one, showing both Earth and the Moon against a backdrop of twinkling stars in deep space. Earth is still the primary focus but appears smaller, with the Moon visible to its left. The camera slowly zooms out or pans slightly, emphasizing the vastness of space. The lighting is consistent with a deep space environment. White text with a black outline, 'no return', is overlaid, completing the phrase from the previous scene and reinforcing the negative sentiment. The colors are dominated by the deep blues and greens of Earth, the gray of the Moon, and the blackness of space.
The camera points upwards, offering a view through a canopy of delicate green leaves and small white flowers towards a clear, bright blue sky. The flowers and leaves frame the sky, creating a natural border. The sunlight is bright, possibly from directly above, creating a fresh and hopeful atmosphere. White text with a black outline is overlaid, stating: 'We're not'. This concise statement serves as a powerful pattern interrupt, transitioning from despair to hope and introducing the solution. The dominant colors are vibrant blue and fresh green, signifying nature and renewal.
0:26stacked pela cases A close-up shot features several Pela brand phone cases, creatively stacked and fanned out to display their diverse and colorful designs. The cases show patterns like pink with ladybugs, pink with strawberries, and a clear case with green and yellow lemon illustrations. The background is softly blurred, possibly an indoor setting or a clean, neutral surface, allowing the products to stand out. The lighting is bright and even. White text with a black outline is overlaid, stating: 'Pela changes the equation:'. The scene is vibrant and showcases the aesthetic appeal of the product while introducing the brand as a solution. The color palette is bright and playful, dominated by pinks, reds, greens, and yellows.
An extreme close-up focuses on the lush, green leaves of a plant. The leaves are soft and slightly textured, filling the majority of the frame. The background is gently blurred, maintaining the focus on the natural elements. The lighting is soft and natural, emphasizing the freshness and organic quality of the plant. White text with a black outline is overlaid, stating: 'Plants become cases,'. This visual directly links the natural world to the product, highlighting the plant-based composition of the phone cases and introducing the circular economy concept.
0:28hand holding pela cases outdoor A person's hand holds up a selection of three Pela phone cases, showcasing their varied and attractive designs. One case features a lively floral pattern with pink, blue, and green flowers, another has vertical stripes, and a third displays scattered colorful dots. The cases are held against a blurred outdoor background, suggesting a garden or natural setting with green foliage and hints of sunlight. The lighting is bright and natural. White text with a black outline, 'Plants become cases,', continues to emphasize the plant-based origin. The scene highlights the product's aesthetic appeal in a natural context.
0:29pela case in compost A close-up overhead shot shows a light pink Pela phone case partially nestled in dark, rich compost or soil. Small green sprouts or plant growth are visible around the case, indicating fertile ground. The background is a mix of blurred green (likely from surrounding vegetation) and dark earth. The lighting is natural and even, highlighting the contrast between the product and its natural environment. White text with a black outline states: 'cases become compost,'. This visual demonstrates the product's biodegradability and its ability to return to nature, completing the first step of the circular economy concept.
0:30pela case decomposing timelapse This is a time-lapse, close-up shot capturing a pink Pela phone case as it visibly breaks down and integrates into dark, earthy compost. The case appears to fragment and blend into the soil over time, demonstrating its biodegradability. The surrounding area is consistent with a garden or compost pile, showing rich, dark earth. The lighting is consistent throughout the time-lapse, allowing the decomposition process to be clearly observed. White text with a black outline is overlaid: 'and compost become'. This visually reinforces the product's environmental benefit and its role in a regenerative cycle.
0:32waterfall close up An extreme close-up captures the powerful, cascading motion of water in a waterfall. The water tumbles down vigorously over rough, moss-covered rocks, creating a dynamic and refreshing visual. The frame is filled with the white froth and movement of the water, with hints of dark rock and green moss. The lighting is bright, emphasizing the sparkle and clarity of the water. White text with a black outline is overlaid: 'life'. This shot provides a powerful, natural conclusion to the 'compost become life' narrative, symbolizing regeneration and the vital force of nature.
0:32scorpion pela case display A close-up shot features a person's hand holding a Pela phone case with a unique, stylized scorpion design against a dark blue background with abstract patterns. The scorpion design is golden-yellow, contrasting sharply with the deep blue and hints of red. The hand, with a silver ring, subtly rotates the case to showcase its details. The background is a soft, light-colored wooden surface and a blurry decorative item behind. The lighting is soft and even. White text with a black outline is overlaid, stating: 'Strong as nature intended,'. This scene highlights the product's design and promises durability, relating it to natural strength.
0:33tropical pela case display A close-up shot focuses on a person's hand holding a Pela phone case adorned with a vibrant, tropical-themed postage stamp design. The case itself is a warm mustard yellow color, and the 'stamps' feature miniature illustrations of palm trees, suns, fruits, and leaves in various bright colors. The hand, again with a silver ring, gently rotates the case to present its details. The background is a soft, light-colored wooden surface and a blurry decorative item. The lighting is soft and even. White text with a black outline is overlaid: 'tough enough for life,'. This scene emphasizes the product's durability and its stylish, nature-inspired aesthetic.
0:35pela case flexibility demo 1 A close-up shot captures a person's hands demonstrating the flexibility of a plain yellow Pela phone case. The hands are actively bending and flexing the case, showcasing its soft, pliable material. The background remains a soft, light-colored wooden surface and a blurry decorative item. The lighting is soft and bright. White text with a black outline is overlaid: 'gentle enough to return to earth. It bounces like rubber,'. This visual directly illustrates the unique material properties of the Pela case, highlighting both its eco-friendliness and its practical, shock-absorbing qualities.
0:37pela case flexibility demo 2 A close-up shot continues to feature a person's hands actively bending and flexing the plain yellow Pela phone case, similar to the previous scene, but with a renewed emphasis on its resilience. The hands manipulate the case, demonstrating its durable yet flexible nature. The background is a soft, light-colored wooden surface with a blurry decorative item. The lighting is soft and bright. White text with a black outline is overlaid: 'protects like steel,'. This scene further emphasizes the protective qualities of the case, suggesting a surprising strength despite its flexible appearance, comparing it to steel.
0:38moth pela case display A close-up shot shows a person's hand holding a blue Pela phone case with an intricate, light green moth or butterfly-like design. The hand, with a turquoise ring and a silver ring, gently rotates the case to display the full artistic pattern on its back. The background is a soft, light-colored wooden surface and a blurry decorative item. The lighting is soft and even. White text with a black outline is overlaid: 'and looks good while doing it.' This scene highlights the aesthetic appeal and stylish designs available, reinforcing that eco-friendly doesn't mean compromising on looks.
0:40floral pela case flat lay An overhead flat lay shot displays a colorful Pela phone case with a vibrant floral design. The case features a medley of pink, blue, green, and yellow flowers on a pale background. It is artfully arranged on a soft pink fabric surface, accompanied by a pair of stylish cream-colored sunglasses and a delicate beaded bracelet. The lighting is bright and even, highlighting the fresh and appealing aesthetic. White text with a black outline is overlaid, stating: 'Together, we've already prevented waste equal to'. This scene visually combines style with the brand's environmental mission, setting up the proof point that follows.
0:41mirror selfie pela case A young woman, with dark hair, wearing a light pink sleeveless top and yellow shorts, is captured in a mirror selfie. She holds a smartphone with a colorful Pela phone case (featuring a floral design similar to previous scenes) up to the mirror, taking her own reflection. A pink curtain is visible to her right. She has a confident, smiling expression, looking directly at her phone screen (and thus, the camera). The lighting is bright and natural. White text with a black outline is overlaid: '100 million plastic bags'. This scene provides a relatable, user-generated content (UGC) style context for the product, showing it in everyday life and quantifying its positive impact.
0:42woman in plant store pela case The same young woman from the previous scene, with dark hair and a light pink top, is seen walking through what appears to be a plant or flower store aisle. She holds her smartphone, which is adorned with a colorful Pela case, in her hand. Her facial expression is pleasant and engaged as she looks around. Shelves filled with various plants and flowers in pots are visible in the background, creating a fresh and natural setting. The lighting is bright and inviting. White text with a black outline is overlaid: '100 million plastic bags'. This scene continues to illustrate the product in a lifestyle context, reinforcing its connection to nature and its positive impact, with a UGC-style feel.
0:44hands burying pela case 1 A close-up shot focuses on a pair of hands with light skin tone, carefully placing a light green Pela phone case onto loose, sandy-brown dirt or soil. The ground is dry and textured. The camera is positioned slightly above, looking down at the action. The lighting is bright and natural, suggesting an outdoor environment. White text with a black outline is overlaid, stating: 'That's millions of phone cases that'. This scene initiates a demonstration of the case's biodegradability in a natural setting, emphasizing the practical aspect of its eco-friendly design.
0:45hands burying pela case 2 A close-up shot continues, showing the same hands from the previous scene actively covering the light green Pela phone case with loose, sandy-brown dirt. The hands gently push the dirt over the case, effectively burying it. The ground remains dry and textured, an outdoor setting. The lighting is bright and natural. White text with a black outline is overlaid: 'became compost'. This scene visually concludes the demonstration of the case being returned to the earth, reinforcing its compostable nature and contrasting it with traditional plastic waste.
0:47pela case buried in dirt A close-up shot shows a light green Pela phone case partially buried in loose, sandy-brown dirt. A hand, with several rings, gently moves away from the case, leaving it nestled in the earth. The ground is dry and textured, confirming an outdoor, natural environment. The lighting is bright and natural, with distinct shadows suggesting sunlight. White text with a black outline is overlaid: 'instead of trash'. This final shot in the sequence clearly distinguishes Pela cases from conventional phone cases, highlighting their role in reducing landfill waste and providing an eco-friendly alternative.
0:48pela case on wood An overhead shot presents a light gray Pela phone case, with a phone inside, lying flat on a textured wooden surface. The wood planks are arranged horizontally, providing a rustic and natural background. The lighting is bright and even, casting soft shadows. White text with a black outline is overlaid, stating: 'changing the world'. This scene, and the subsequent rapid cuts, showcase the product in various natural settings, emphasizing its connection to the earth and the broader environmental message. The simple composition focuses entirely on the product and its environment.
0:49pela case on bricks An overhead shot shows a light pink Pela phone case, with a phone inside, lying flat on a reddish-brown brick surface. The bricks are laid in an orderly pattern, forming a simple, earthy backdrop. The lighting is bright and natural. White text with a black outline is overlaid, completing the phrase: 'shouldn't cost the earth'. This quick cut continues the theme of the product in natural or outdoor settings, connecting it to the idea of sustainability and accessible environmental action. The colors are warm and muted.
0:49pela case on wood chips An overhead shot features a light green Pela phone case, with a phone inside, positioned on a bed of natural wood chips. Some fresh green foliage is visible near the case, adding a touch of natural vibrancy. The lighting is bright and natural, highlighting the organic textures of the wood chips and leaves. White text with a black outline is overlaid, stating: 'Your planet, your choice'. This scene reinforces the brand's eco-conscious message and empowers the viewer with a choice, linking the product directly to environmental responsibility. The colors are earthy browns and greens.
0:50blue cowboy pela case display 1 A close-up shot captures a person's hand holding a light blue Pela phone case adorned with a repeating pattern of white cowboy boots, cacti, and other desert-themed motifs. The hand, with manicured nails, gently rotates the case against a softly blurred green foliage background, suggesting an outdoor setting. The lighting is bright and natural. White text with a black outline is overlaid, stating: 'Click the link'. This scene functions as a direct call to action, showcasing another stylish design of the product and encouraging engagement.
0:51blue cowboy pela case display 2 A close-up shot focuses on a person's hand holding a Pela phone case with a pale, neutral background and a pattern of blue cowboy boots, shells, and stars. The hand, with manicured nails, gently rotates the case, showcasing its design against a softly blurred background of red and green foliage. The lighting is bright and natural. White text with a black outline is overlaid: 'Pela case'. This scene continues the call to action, displaying yet another distinct and appealing product design within a natural, outdoor context.
0:53woman final call to action The video concludes with a medium close-up of a young woman, with dark hair, smiling confidently and holding a yellow Pela phone case (with the tropical postage stamp design) close to her face, almost as if presenting it. She is looking directly into the camera, engaging the viewer. The background features decorative wallpaper with a natural theme, depicting birds and branches. The lighting is soft and warm. White text with a black outline is overlaid, stating: 'and join the movement'. This serves as a strong, personable call to action, with the confident and friendly expression of the woman encouraging participation in the brand's mission.
