0:00folding bike station platform
A low-angle, wide-shot captures a young adult male on a train station platform, in the process of folding a vibrant red folding bicycle. The camera is positioned very close to the ground, almost at bike-wheel level, looking up at the man and the expansive, arched glass-and-metal roof structure of the station. In the background, a modern train is visible parked at the platform, and a few blurred figures of commuters walk by. The lighting is bright and natural, indicating daytime, with clear blue sky visible through the glass roof, creating bright reflections. The overall color palette features the dark green of the man's jacket, the bright red of the bike frame, and the muted grey and yellow of the platform and train. Text overlays appear sequentially: "Did you know there's a", "completely legal, really", and "simple to understand tax".
0:06bike pov station platform
A first-person perspective shot from the handlebars of the red folding bicycle, now unfolded and ready to ride. The view looks straight down a long, open train station platform. The same modern train is still visible on the right, and the arched glass roof of the station extends into the distance, allowing bright daylight to flood the space. The platform is grey asphalt with yellow safety lines. People are scattered in the background, walking leisurely. The overall impression is one of impending movement and travel. The lighting is bright and even, casting minimal shadows. The handlebars and front of the bike frame fill the lower portion of the screen, indicating the perspective is from the rider's viewpoint. Text overlay: "break here in the UK that will help you save money on your next bike purchase."
0:08bike pov station concourse
A first-person perspective shot from the handlebars of the red folding bicycle, moving through a bustling train station. The scene begins with the bike passing through automated ticket barriers, which have blue and yellow icons (a person with a dog/disability symbol and a suitcase/bicycle symbol). The camera then moves into a wide, open concourse with a high, arched glass ceiling, reminiscent of a large train station. Numerous people are walking in various directions. A large, ornate clock hangs prominently from the ceiling in the mid-ground. The floor is light-colored tiled, and the lighting is bright and airy, suggesting natural daylight. The overall color palette includes the metallic hues of the barriers, the various clothing colors of commuters, and the architectural elements of the station. Text overlays: "So, join me on my commute as" and "I tell you all about it."
0:11cyclist on bike station concourse
A low-angle, wide-shot of the young adult male cyclist, positioned slightly to the left, looking up and around as he presumably navigates the station concourse. The camera is positioned at hip-level, looking upwards at him. In the background, the same bustling concourse with a high, arched glass ceiling and scattered people is visible. Construction scaffolding with white and red barriers can be seen through an opening on the left, indicating an urban environment. The sky is bright blue, contrasting with the light brown and grey architectural details. The lighting is bright and natural, casting a clear, even light on the cyclist and the station. The man's dark green jacket and the red bike contrast against the lighter background. Text overlay: "It's called the cycle to work".
0:12bike pov tunnel exit
A first-person perspective shot from the handlebars of the red folding bicycle, riding through a semi-dark, tunnel-like passage with concrete walls and a low ceiling. As the bike moves forward, a bright light appears at the end of the tunnel, revealing an exit to a sunlit street. A red double-decker bus is visible in the distance, heading out of the tunnel. On the left, a blue van is parked. The road surface is grey asphalt with some grimy details. The lighting transitions from dim, shadowed tunnel conditions to bright and natural sunlight as the bike approaches the exit, creating a sense of progression. Text overlay: "scheme and in a nutshell,".
0:14cyclist on bike cityscape
A low-angle, wide-shot of the young adult male cyclist, riding his red folding bicycle on a city street. The camera is positioned low, looking up at the cyclist against a backdrop of tall, modern glass and concrete buildings that line both sides of the street, reflecting the bright blue sky. The cyclist is slightly off-center to the left, looking straight ahead. The road is asphalt, and the lighting is bright and clear, indicating a sunny day. The dominant colors are the grey and reflective surfaces of the buildings, the vibrant blue of the sky, and the dark green of the jacket, with a pop of red from the bike frame. Text overlay: "it's a way of saving between".
0:15screen recording website about us
A screen recording of a mobile-friendly website, scrolling downwards. The top portion features the "Green Commute Initiative" logo, which consists of green text framed by two simple bike wheel outlines. Below this, a large green banner reads "ABOUT GREEN COMMUTE INITIATIVE". An illustration of a person with dark skin, wearing a yellow jacket and a bright green helmet, is centrally displayed, riding a red bicycle with gold details. This illustration is set against a light blue background with green rolling hills at the bottom. Below the illustration, there's white text on a green background explaining the initiative as a "Social Enterprise" and its goals to encourage cycling, improve individual health, and reduce environmental pollution. Text overlays appear: "28 and 47 percent on the cost" and then "of your next bike or even".
0:19screen recording website environmental benefits
A screen recording of the same website, continuing to scroll down. The previous illustration is replaced by a high-quality photograph of a young Asian woman with long dark hair, smiling brightly and riding a black bicycle on a paved path. The path is lined with trees displaying beautiful autumn foliage, suggesting a pleasant, natural environment. She is wearing a yellow hoodie, light blue jeans, and a yellow backpack. The image is framed with soft, rounded corners. Below the image, a prominent green section of the website is titled "Environmental benefits", with white text detailing the positive impact of cycling on reducing pollution from car journeys. Text overlays appear: "accessories too such as" and then "helmets, bags, locks, and".
0:24screen recording website health benefits fca
A screen recording of the website, continuing to scroll further down. This section features a photograph of a Caucasian man with a beard and sunglasses, wearing a black helmet and jacket, riding a black e-bike equipped with panniers. He is cycling on a city street, suggesting an urban commute. This image is also framed with rounded corners. Below it, a green section is titled "Health benefits", with white text explaining the enormous physical and mental health advantages of cycling. Further down, another green section is titled "We are FCA authorised", detailing their compliance with the Financial Conduct Authority standards. At the bottom, a large magenta "FCA FINANCIAL CONDUCT AUTHORITY" logo is prominently displayed. Text overlays appear: "much more.", "The other cool thing about", and "the cycle to work scheme is".
0:28bike pov big ben
A first-person perspective shot from the handlebars of the red folding bicycle, cycling on a paved road. In the background, the iconic Big Ben clock tower and the Houses of Parliament are clearly visible under a bright blue sky with scattered white clouds. The architecture is a distinctive light brown stone. There are other cyclists and pedestrians on the wide street, and some mature trees line the pavement. The road has clear white markings and yellow double lines, indicating traffic rules. The lighting is bright and clear, indicative of a sunny day, highlighting the architectural details. Text overlay: "of your new bike out over".
0:29bike pov traffic light
A first-person perspective shot from the handlebars of the red folding bicycle, stationary at a traffic light on a city street. The camera looks forward at a busy intersection with traffic lights, which are currently red. To the left, another cyclist, dressed in a black jacket and a fluorescent yellow vest, is also stopped, waiting. In the background, a large white police van with blue and yellow checkered markings passes, followed by other cars, indicating active city traffic. The buildings lining the street are grand, traditional stone structures. The sky is bright blue, and the road has clear white and yellow markings. The lighting is natural and bright, creating distinct shadows. Text overlay: "three to 60 months.".
0:31bike pov buckingham palace
A first-person perspective shot from the handlebars of the red folding bicycle, cycling along a wide, red-paved road. In the distance, Buckingham Palace stands prominently, a large, light-colored classical building, under a brilliant blue sky. The Victoria Memorial, a white and gold monument, is visible on the left, adding to the iconic London setting. The foreground features the distinctive red paving and some white bollards, guiding the eye down the path. The street is wide and open, with minimal traffic or pedestrians in the immediate vicinity, creating a sense of serene travel through a historic area. The scene is brightly lit by natural sunlight, casting subtle shadows. Text overlay: "This makes it a really".
0:33bike pov archway
A first-person perspective shot from the handlebars of the red folding bicycle, cycling through a grand stone archway. The archway leads to a straight, tree-lined street with distant classical buildings, illuminated by bright daylight, creating a tunnel effect with a bright opening. Another cyclist, wearing a fluorescent yellow vest, is visible ahead, further down the street, providing a sense of shared journey. A vintage-style black lamppost stands prominently on the right. The stone of the archway is light beige, and the road is grey asphalt. The lighting is bright as the camera exits the archway into the open, symbolizing a transition. Text overlay: "manageable expense.".
0:34bike pov city street horses
A first-person perspective shot from the handlebars of the red folding bicycle, cycling along a city street. On the left, a row of elegant, red-brick residential buildings with white trim is visible, showcasing classic European architecture. The street is wide, with parked cars lining the curb and a paved sidewalk. In the mid-ground, a unique sight: two individuals on horseback are riding along the street, adding an unexpected element to the urban commute. Further in the background, another tall clock tower is partially visible, and bare trees line the street. The sky is bright blue with light clouds. The lighting is natural and clear, characteristic of a sunny day, casting mild shadows. Text overlay: "You need your employer on".
0:36cyclist on bike talking city
A low-angle, wide-shot of the young adult male cyclist, riding his red folding bicycle on a city street. The camera is positioned low, looking up at the cyclist. He is wearing a light green helmet and talking, looking slightly upwards and to his left, with a relaxed, slightly open-mouthed expression as if explaining something. The background features a blurred view of trees with bare branches against a bright blue sky. A tall, light-colored building is partially visible on the right. The road surface is dark asphalt with white lines. The lighting is bright and even, highlighting the cyclist against the soft focus background, creating a sense of direct communication. Text overlays appear sequentially: "board as the scheme is an", "employee benefit using the", and "salary sacrifice mechanism".
0:40screen recording website how it works
A screen recording of the website, showing the "Green Commute Initiative" logo at the top. Below it, a large purple banner reads "HOW IT WORKS", setting the context for the information provided. An illustration of a man in a business suit with an orange tie, carrying a brown briefcase, is centrally displayed, riding a purple bicycle. This illustration is set against a light blue background with green hills at the bottom, matching the website's consistent visual style. The man appears to be smiling, suggesting the ease or benefit of the scheme. Below the illustration, white text on a light blue background explains the detailed process for getting a bike and accessories from the Green Commute Initiative. Text overlay: "with the Green Commute".
0:42bike pov bike lane
A first-person perspective shot from the handlebars of the red folding bicycle, cycling along a city street with a clearly marked bike lane. The camera is positioned very low, almost at wheel level, looking straight down the road. Prominent white lines delineate the bike lane on the left and right, emphasizing organized urban cycling. On the left, a tall, white classical building with numerous windows lines the street, and a person is walking casually on the pavement. The road is asphalt, indicating a typical city thoroughfare. The lighting is bright and even, indicating daytime, creating clear visibility of the road ahead. The scene emphasizes the smooth, directed movement of the bike within its designated lane. Text overlays appear: "initiative.", "Essentially, they'll buy the", and "voucher and you'll pay them".
0:46bike pov wide avenue
A first-person perspective shot from the handlebars of the red folding bicycle, cycling along a wide, tree-lined city avenue. The street is broad with multiple lanes, and cars are parked neatly on both sides. Tall, white classical buildings with many windows line the left side of the street, showcasing grand urban architecture. Bare trees with intricate branches stand against a bright blue sky with wispy clouds, adding a touch of natural beauty to the urban setting. The road has yellow double lines and white arrow markings, guiding traffic flow. The lighting is bright and natural, indicating a clear day. The overall impression is an open, spacious urban environment conducive to cycling. Text overlays appear: "back via your gross salary." and then "That's the money you've".
0:48cyclist on bike talking avenue
A low-angle, wide-shot of the young adult male cyclist, riding his red folding bicycle on a city avenue. The camera is positioned low, looking up at the cyclist as he speaks. He is wearing a light green helmet, a dark green puffy jacket, and a white t-shirt. He looks upwards and slightly to his left, maintaining an open-mouthed, speaking expression, as if directly addressing the audience. The background features blurred bare trees and the bright blue sky, creating a soft backdrop. A white classical building is partially visible on the left. The road has clear white markings. The lighting is bright and clear, highlighting his face and expressions, enhancing the sense of personal narrative. Text overlay: "earned before it's been".
0:50cyclist on bike looking down then up
A low-angle, wide-shot of the young adult male cyclist, riding his red folding bicycle on a city street. The camera is positioned low, looking up at him. Initially, he is looking down towards his hands on the handlebars, appearing focused on the bike or the road. He then smoothly raises his head and looks slightly upwards and to his left, adopting a more neutral, observing expression, as if pondering or acknowledging something. He is wearing the same dark green puffy jacket, white t-shirt, and light green helmet. The background is a blurred view of trees and a bright sky, with a white building on the left. The road has yellow markings. The lighting is consistent and bright, illuminating his actions. Text overlays appear: "taxed.", "You'll save the tax and", and "national insurance on the".
0:53folding bike sidewalk front view
A low-angle, wide-shot of the young adult male, now stationary on a sidewalk, in the process of folding his red bicycle. The camera is positioned low to the ground, looking up at him as he leans over the bike, working on the folding mechanism. He has removed his green helmet, which is placed on a black bag next to him on the ground, suggesting a pause in his journey. He is wearing a white t-shirt and black trousers, a change from his jacket. In the background, a grand, white classical building with steps and an ornate entrance is visible, indicating an upscale urban setting. The sidewalk has yellow box markings and grey paving stones. The lighting is bright and natural, casting soft shadows, emphasizing the detail of his task. Text overlays appear: "value of the bike which", "depending on your tax bracket", and "means you'll save between 28".
0:56folding bike sidewalk side view
A low-angle, wide-shot of the young adult male, continuing to fold his red bicycle on the sidewalk. The camera is positioned low, slightly to the side, showing him leaning over the bike. He is still wearing a white t-shirt and black trousers, with his green helmet no longer visible, implying it's already secured. In the background, a tree with bare branches and another white classical building are visible, along with parked cars further down the street, providing a context of an active urban street. The sidewalk features yellow box markings and grey paving. The lighting is bright and clear, with soft shadows, highlighting the precise actions involved in folding the bike. The focus remains on the completion of the folding task. Text overlay: "and 47%.".
0:58close up bike folding gears
An extreme close-up shot, very low to the ground, focusing on the rear wheel, gears, and chain of the red folding bicycle as it is being folded. The intricate metallic components of the bike, including spokes, chain, and sprockets, are clearly visible, showcasing the engineering details. The background is blurred, showing glimpses of the grey sidewalk with yellow markings and the lower part of a white building, providing minimal context. The lighting is bright and highlights the metallic textures and moving parts of the bike, emphasizing the mechanical action. The intricate mechanics of the folding process are emphasized through the detailed view of the moving components. Text overlay: "It's so easy to join with the".
1:40bike wheel revolving door
A very low-angle, close-up shot of the front wheel of the red folding bicycle as it moves through a revolving glass door of a modern building. The camera is positioned extremely low, almost on the ground, and moves with the wheel, showing the base of the revolving door's metal frame. The highly reflective surfaces of the glass and polished metal create bright specular highlights and reflections, distorting the external environment into abstract patterns. The upper part of the building entrance is visible upwards, with natural light coming from outside. The overall color palette is metallic silver, clear glass, and the dark tones of the bike. The scene emphasizes the seamless transition from outdoor cycling to indoor storage or transport. Text overlay: "Green Commute initiative.".
1:41extreme close up bike gears inside
An extremely tight close-up, low-angle shot, focusing intently on the intricate black gears and chain mechanism of the red folding bicycle. The camera is positioned very close, capturing the rotation of the chain and gears in vivid detail. The background is blurred, showing glimpses of a polished, reflective floor and the lower part of a modern building interior, suggesting an indoor setting like a lobby or office. Bright light sources from the ceiling or windows are reflected off the metallic surfaces of the bike, creating dynamic highlights. The scene emphasizes the internal workings and mechanical precision of the bike, highlighting its smooth operation. Text overlays appear: "Choose your bike, apply" then "online, sign the agreements,".
1:44bike wheel elevator
A very low-angle, close-up shot of the front wheel and lower frame of the red folding bicycle, now inside a modern elevator. The camera is positioned close to the ground, looking up at the wheel and the reflective interior of the elevator. The elevator walls are highly polished, metallic surfaces, creating bright specular highlights and reflections that distort the surroundings. A blurred figure of a person (presumably the cyclist) is vaguely visible in the reflection on the elevator wall, adding a human element. The floor is tiled with a grey patterned design. The lighting is bright and artificial, emanating from within the elevator, enhancing the futuristic and sleek feel. The scene conveys a sense of urban convenience and seamless integration of cycling into daily life. Text overlays appear: "take your GCI voucher to a", "retailer and ride away.", and finally "It's that simple.".
