A medium shot of a baby sitting on a textured, light brown rug. The baby, with fair skin and light reddish-brown hair, is wearing a long-sleeved, muted olive green onesie and white socks. The camera is positioned slightly above the baby, looking down. The baby holds a black smartphone with its left hand, which is resting on the rug. The phone is positioned diagonally in front of the baby's left leg. The baby looks slightly upwards and to the right with a curious expression. In the upper left background, a person's leg in blue jeans is visible, suggesting an adult is sitting near the baby. The lighting is soft and warm, coming from an unseen source, creating gentle shadows. Dominant colors are muted greens, browns, and the baby's skin tones. Text overlay: "Kid-friendly, mom-approved."
0:01woman holding phone case A close-up shot focused on a woman's hands holding a light beige phone case. The woman, with fair skin and manicured fingernails, is wearing a dark grey, possibly knitted, sweater. Her long, wavy blonde hair is visible around her shoulders and her smiling face with bright pink lipstick is in soft focus behind the case. The phone case has a circular magnetic design on the back. The background is blurred, suggesting an indoor setting. Lighting is soft and bright, emphasizing the product. The color palette is neutral with the beige case and grey sweater, contrasting with the woman's bright lipstick and skin tone. Text overlay: "The phone case that's safe for everyone."
0:02phone case vegetables An overhead medium shot of a white smartphone with a decorative phone case, resting on a polished wooden surface. The surface features a herringbone or chevron pattern of light brown wood. The phone case has a white background adorned with colorful illustrations of various vegetables and fruits, including carrots, tomatoes, peppers, strawberries, and a small shopping bag graphic with "PELA" visible. The phone's camera lenses are prominent at the top left. The lighting is soft and even, highlighting the details of the case. No specific actions are occurring. The color palette is dominated by the warm wood tones and the bright, natural colors of the illustrations on the case. Text overlay: "This is a Pela Case,"
An overhead medium shot of a white smartphone with a decorative phone case, resting on the same polished wooden surface with a herringbone pattern. The phone case now features a blue and white tile-like pattern with orange and yellow fruit (likely oranges and lemons) illustrations interspersed. The phone's camera lenses are still visible at the top left. The lighting remains soft and even. The color palette shifts to blues, whites, and bright citrus tones against the warm wood.
0:05phone case pomegranate An overhead medium shot of a white smartphone with a decorative phone case, resting on the same polished wooden surface. This phone case features a white background with a vibrant pattern of red pomegranates and green leafy vines. The phone's camera lenses are visible. The lighting is consistent. The color palette is dominated by reds and greens against the wood. Text overlay: "Plant-based" appears in the upper left.
0:05phone case floral An overhead medium shot of a white smartphone with a decorative phone case, resting on the same polished wooden surface. This phone case features a light yellow background with delicate illustrations of wildflowers in muted yellows, whites, and greens. The phone's camera lenses are visible. The lighting is consistent. The color palette is soft yellows, whites, and greens against the wood. Text overlay: "Nontoxic" appears in the upper right.
0:07phone case mountain An overhead medium shot of a white smartphone with a decorative phone case, resting on the same polished wooden surface. This phone case is a plain off-white or very light gray color, with a subtle, engraved-like illustration of mountain peaks and trees. The phone's camera lenses are visible. The lighting is consistent. The color palette is monochrome off-white/gray against the warm wood. Text overlay: "Compostable" appears at the bottom center.
0:08woman talking holding phone A medium close-up shot of a woman speaking directly to the camera, holding a light green smartphone case. She has long, wavy blonde hair, fair skin, and is wearing a white top under a ribbed, off-white cardigan. Her facial expression is engaging and friendly, with a slight smile and direct eye contact. She holds a light green phone case in her left hand, which appears to be a solid color Pela case, displaying the phone's back camera module. The background shows a rattan-style chair or room divider behind her, and what appears to be a light-colored couch armrest to her left. The lighting is soft and bright, illuminating her face. The dominant colors are muted whites, greens, and natural wood tones. Text overlay: "Now, why does that matter?"
0:09hand cleaning phone table A close-up shot of a hand gently wiping the back of a light green smartphone, which is resting on a dark grey or black tabletop. The phone is in a solid light green Pela case. In the upper right background, a stack of circular, light-colored coasters with dark flecks (terrazzo-like pattern) is visible in a black metal holder. The hand has light skin and wears a gold ring on the ring finger. The lighting is soft and bright, creating a slight reflection on the phone's surface. The color palette is dark grey/black, light green, gold, and white/black flecked. Text overlay: "On average, people like you"
0:10hand cleaning phone wood A close-up shot of a hand gently wiping the back of a decorative smartphone, which is resting on a polished wooden surface with a herringbone pattern. The phone is in a white phone case with colorful fruit and vegetable illustrations, similar to an earlier scene. The hand has light skin and wears a ring on the ring finger. The camera is slightly above the phone, looking down. The lighting is soft and warm, emphasizing the wood grain and phone case details. The color palette is warm browns of the wood and the bright, natural colors of the phone case design. Text overlay: "touch their phones"
0:11woman talking holding phone reprise A medium close-up shot of the woman speaking directly to the camera, holding the light green smartphone case, identical to Scene 8. She has long, wavy blonde hair, fair skin, and is wearing a white top under a ribbed, off-white cardigan. Her facial expression is still engaging and friendly, with a broad smile and direct eye contact. She holds the light green phone case in her left hand, which appears to be a solid color Pela case, displaying the phone's back camera module. The background shows a rattan-style chair or room divider behind her, and what appears to be a light-colored couch armrest to her left. The lighting is soft and bright, illuminating her face. The dominant colors are muted whites, greens, and natural wood tones. Text overlay: "2,617 times a day."
A medium close-up shot of the baby, identical to Scene 1, sitting on a light-colored couch with a beige cushion. The baby wears the muted olive green onesie. The camera is at eye level with the baby, slightly looking up. The baby first looks slightly up and to the right with a curious expression, then breaks into a wide, joyful smile, showing gummy gums. The lighting is soft and bright, coming from the front. The dominant colors are muted greens, beiges, and the baby's skin tones. Text overlay: "Heck, you're touching it right now."
0:15hand opening purse A close-up shot of a hand with light skin, wearing a ring on the ring finger, unzipping a small black leather cross-body purse. The purse rests on a light-colored wooden countertop. In the background, a white wall with a black electrical outlet is visible. The lighting is bright and even. The color palette consists of the black purse, light wood, and white wall, with a focus on the action of the hand. Text overlay: "and every time you touch your plastic"
0:16hand touching phone case A close-up shot of a hand with light skin, wearing a ring on the ring finger, touching a decorative smartphone case. The phone case, with a colorful fruit and vegetable pattern, is resting on a light-colored wooden countertop. The camera is slightly above the phone, looking down. The lighting is bright and even. The color palette includes the warm wood tones and the bright illustrations on the case. Text overlay: "phone case,"
0:18hand putting phone away A dynamic close-up shot following a hand holding the decorative phone case as it moves downwards and out of frame, implying it's being put into a bag or pocket. The phone case has the colorful fruit and vegetable pattern. The background is a blurred, light-colored wall or doorway. The camera follows the motion of the hand and phone. The color palette is bright and fresh with the phone case colors against the neutral background. Text overlay: "it's slowly disintegrating"
0:19woman and baby on couch A medium shot of the woman and baby sitting on a beige couch in a brightly lit living room. The woman, with long blonde hair, is wearing a dark grey sweater and blue jeans. She holds a white smartphone with a decorative case in her left hand, holding it up slightly. The baby, in the olive green onesie, is sitting to her left, looking at a wooden toy with colorful blocks. A white curtained window is visible in the background, providing soft, diffused natural light. The camera is static and eye-level. The woman looks concerned as she speaks, while the baby is focused on the toy. Dominant colors are beiges, greys, olive green, and natural wood. Text overlay: "into billions of microplastics that are toxic endocrine disruptors for you and your little one."
0:24hand touching green case dirt A close-up, high-angle shot of a hand with light skin, wearing multiple rings (including a large oval-shaped stone ring and several silver bands), touching a light green phone case. The case is lying on a rough, earthy ground, possibly dirt or gravel, with small stones and dry plant matter. The camera looks directly down at the phone and hand. The lighting is bright and natural, casting slight shadows. The color palette is earthy browns, grays, and the muted green of the case. Text overlay: "It's compostable"
0:26pink phone case wood A close-up, overhead shot of a light pink phone case with a phone inside, lying on a weathered wooden surface. The wood appears to be planks with visible grain. The phone's dual camera lenses are visible at the top left. The case has a subtle textured pattern. The lighting is bright and natural, casting soft shadows. The color palette is muted pink, dark grey (phone camera), and warm wood tones. Text overlay: "to fully break down"
0:27purple phone case flowers A close-up, overhead shot of a light purple phone case with a phone inside, partially nestled among clusters of small white flowers. The flowers surround the phone case, some resting on its surface. The phone's dual camera lenses are visible. The case has a slightly worn texture. The lighting is bright and natural sunlight, highlighting the flowers and case. The color palette is light purple, white (flowers), dark grey (phone camera), and dark green (leaves). Text overlay: "in 3 to 6 months."
0:29hand touching yellow case grass A close-up, overhead shot of a hand with light skin, wearing rings, gently touching a vibrant yellow phone case. The phone case has a textured honeycomb pattern and is lying on lush green grass, illuminated by bright sunlight. The phone's dual camera lenses are visible. The hand appears briefly, touching the case, then moving away. The lighting is bright and natural, casting distinct shadows. The color palette is vibrant yellow, rich green, and the light skin tone of the hand. Text overlay: "unlike plastic phone cases"
0:30garbage truck landfill aerial A wide, high-angle aerial shot of a large landfill. A green garbage truck is driving on a dirt path through mountains of trash and debris, which primarily consists of mixed waste, some visible plastics. Another white vehicle is visible in the upper right. The sky is bright blue and clear. The camera slowly pans to the right, showing the vastness of the landfill. The color palette is muted browns, grays, and whites of the trash, contrasted with the green truck and blue sky. Text overlay: "that will be living in landfills"
0:31landfill mountain wide A wide shot of a massive mountain of trash and debris in a landfill, seen from a ground-level perspective. The trash fills the lower half of the frame, extending towards a clear, bright blue sky in the upper half. The ground in the foreground is bare dirt and rocks. No active machinery or vehicles are visible. The camera is static. The color palette is predominantly muted browns, grays, and blacks of the trash, against a clear blue sky. Text overlay: "for hundreds of years"
0:33woman talking floating cases A medium close-up shot of the woman (same as in previous talking head shots) sitting at a wooden table, speaking directly to the camera. She wears the off-white cardigan and a white top. She gestures with her hands as she speaks. Behind her, out of focus, are white double doors leading to an outdoor area, with natural light coming through. Animated phone case graphics (various colorful Pela designs, including floral, fruit, and pattern designs) float and spin around her head, appearing as if emerging from behind her shoulders. She has a friendly, enthusiastic expression. The lighting is soft and bright. The color palette is warm wood, white, and the bright colors of the phone cases. Text overlay: "There are over 500 designs to choose from,"
0:36hand customizing phone case screen An overhead shot of a hand with light skin, wearing a ring, interacting with a smartphone screen. The phone, encased in a light green Pela case, is lying flat on a polished wooden table. The screen displays a website or app interface for customizing phone cases, showing various color and design options. The hand scrolls through options and taps on the screen. The lighting is bright and even. The color palette is warm wood, light green (phone case), and the various colors displayed on the phone screen. Text overlay: "even with the option to fully customize your own."
0:39hand selecting photos screen An overhead shot of a hand with light skin, wearing a ring, interacting with a smartphone screen. The phone, encased in a light green Pela case, is lying flat on a polished wooden table. The screen displays a photo gallery or selection interface, showing numerous small thumbnail images, seemingly for a custom phone case design. The hand scrolls through the images, selecting one which appears to be of the baby from earlier scenes. The lighting is bright and even. The color palette is warm wood, light green (phone case), and the various colors displayed on the phone screen. Text overlay: "But how am I supposed to decide which of the hundreds of photos to use of this little cutie?"
0:43woman talking holding cases solution A medium close-up shot of the woman (same as in previous talking head shots) sitting at a wooden table, speaking directly to the camera. She wears the off-white cardigan and a white top. She initially smiles and then holds up two different phone cases: one is a transparent case with a white circular magnetic ring and a phone inside, the other is a white Pela case with a red pomegranate pattern. She switches between holding up the clear case and the Pela case, emphasizing the Pela case. The background shows white double doors and natural light from outside. She has an enthusiastic and confident expression. The lighting is soft and bright. The color palette is warm wood, white, and the bright colors of the phone cases. Text overlay: "Over 1.5 million people have switched and ditched their plastic case for a Pela Case that will protect your phone and the planet."
0:51various pela cases wood A dynamic, overhead shot of several Pela phone cases scattered across a polished wooden table with a herringbone pattern. The cases display a variety of designs, including the fruit/vegetable pattern, blue cowboy boots, blue tiles with citrus, a light green solid, and a plain light blue. The camera slowly pans to the left, revealing more cases and then focusing on a solid light green case. The lighting is bright and warm. The color palette is rich wood tones and the diverse, colorful designs of the phone cases. Text overlay: "Join them today and make the switch at pelacase.com"
0:54pela logo end card A close-up, static shot of a polished wooden surface with a herringbone pattern. The white "pela" logo appears prominently in the center of the frame, slightly transparent at first and then becoming solid white. The lighting is warm and consistent with the previous scene. The color palette is dominated by the warm wood tones and the white logo.
