0:00static store display
A static wide shot frames a retail display for "Benjamin Moore Classics" paint, filled with numerous vertical color swatch cards arranged in a rainbow gradient from reds and oranges to greens and blues. The swatches are neatly organized in a grid pattern across two panels. Below the swatches, a light wooden counter with minimalist design is visible, extending horizontally, featuring what appears to be recessed lighting under its edge, illuminating the lower section. In the foreground, centered, is a black, round, metal stool with four legs, its top featuring a perforated grid pattern. To the left, several dark blue paint cans labeled "REGAL" are stacked on a white shelf. The overall lighting is bright and even, casting soft shadows and highlighting the vibrant colors of the paint swatches. The mood is clean, organized, and inviting, typical of a professional retail paint store environment.
0:01man sits on stool
The scene begins with a bald, light-skinned man in a white polo shirt and grey pants walking into the frame from the left. He approaches the black, round, metal stool positioned centrally in the foreground. Behind him, the Benjamin Moore Classics paint swatch display, filled with a rainbow of color cards, remains visible. As he reaches the stool, he leans down slightly, touches the stool, and then carefully sits on it, adjusting his posture to face the camera. His facial expression is neutral, focusing on the action of sitting. The lighting is consistent with the previous scene, bright and even, illuminating the retail setting. White text overlays appear briefly: "Benjamin Moore® Wisdom / no. 85" which quickly changes to "no. 88" and then disappears.
0:03close up logo
An extreme close-up shot focuses directly on the Benjamin Moore logo embroidered on the left chest of a white polo shirt. The logo consists of a distinct red triangular emblem with a stylized "A" inside, positioned above the text "Benjamin Moore" which is rendered in dark blue capital letters. The fabric of the polo shirt is clearly visible, showing a textured pique weave with small, raised patterns. The background is completely out of focus, consisting of a soft, blurred white, emphasizing the logo. The lighting is bright and even, highlighting the crispness of the embroidery and the texture of the fabric without harsh shadows, creating a clear and professional presentation of the brand.
0:05talking head intro
A medium shot frames a light-skinned man, appearing to be in his late 40s to early 50s, seated comfortably on a black metal stool, facing the camera directly. He is wearing a white polo shirt with the Benjamin Moore logo visible on his left chest and grey trousers. His hands are clasped loosely in his lap. Behind him, the "Benjamin Moore Classics" paint swatch display, with its organized rows of multicolored paint chips, fills the background, providing a vibrant yet slightly out-of-focus backdrop. The lighting is soft and professional, highlighting his face without harsh shadows. He has a warm, inviting smile and is speaking directly to the viewer, conveying an amiable and approachable demeanor.
0:07extreme close up eye
An extreme close-up focuses intimately on the right side of a man's face, specifically his dark brown right eye, the surrounding skin, and a portion of his nose and cheek. His eye is slightly crinkled at the corner, indicating a warm, genuine smile, with subtle lines of expression visible. The skin appears well-hydrated and smooth, with a faint shadow under the eye. A segment of his short, neatly trimmed grey beard and mustache is visible on the cheek and upper lip area. The lighting is soft and flattering, emphasizing the contours of his face and the expressive quality of his eye, creating an intimate and friendly atmosphere. The background is completely blurred into an indistinct warm tone, ensuring full attention on his eye.
0:09talking head explaining
A medium shot frames a light-skinned man, appearing to be in his late 40s to early 50s, seated on a black metal stool, facing the camera directly. He is wearing a white polo shirt with the Benjamin Moore logo visible on his left chest and grey trousers. His hands are clasped in his lap. Behind him, the "Benjamin Moore Classics" paint swatch display provides a slightly out-of-focus, colorful backdrop. The lighting is soft and professional. He is speaking directly to the viewer, maintaining eye contact. He makes a slight hand gesture with his clasped hands, leaning forward slightly to emphasize a point, conveying a sense of earnest explanation and engagement.
0:12close up hands
A close-up shot is centered on a man's hands, clasped together and resting in the middle of the frame. The hands are light-skinned, showing prominent veins and well-defined knuckles, characteristic of a mature individual. On his left wrist, a substantial silver wristwatch with a dark, possibly black or dark blue, circular face and white hour markers is clearly visible. The hands are intertwined in a relaxed yet deliberate manner, conveying a sense of calm and thoughtfulness. The background is softly blurred into an indistinct, light grey tone, providing a clean backdrop that keeps the focus entirely on the hands and the wristwatch. The lighting is soft and even, highlighting the texture of the skin and the metallic gleam of the watch.
0:14talking head concluding
A medium shot frames a light-skinned man, appearing to be in his late 40s to early 50s, seated on a black metal stool, facing the camera directly. He is wearing a white polo shirt with the Benjamin Moore logo visible on his left chest and grey trousers. His hands are clasped in his lap. Behind him, the "Benjamin Moore Classics" paint swatch display, with its organized rows of multicolored paint chips, provides a vibrant yet slightly out-of-focus backdrop. The lighting is soft and professional, highlighting his face without harsh shadows. He is speaking directly to the viewer, maintaining eye contact, and uses subtle hand gestures with his clasped hands to emphasize points, occasionally opening them slightly and then re-clasping them. His expression is serious and engaged, conveying sincerity and expertise.
0:26blurred outro text
The scene shows a heavily blurred, out-of-focus image of the man from the previous scenes, still seated and facing forward. His white polo shirt and general silhouette are discernible, but no sharp details of his face or clothing are visible. Overlaid in the center of the frame is the white Benjamin Moore triangle logo with "A" inside, which is slightly transparent. Below the logo, white text clearly reads: "Talk to your local Benjamin Moore expert." The background remains a softly blurred, colorful array of paint swatches, maintaining the visual theme while shifting focus to the overlaid text. The overall effect is one of a transition to a branding and call-to-action screen.
