0:00coffee drop splash A close-up shot captures a small splash of dark coffee liquid falling into a white ceramic mug, creating ripples and small bubbles on the surface. The coffee has a creamy, foamy top layer with dark liquid visible beneath. The framing is tight, focusing entirely on the mug and the coffee surface, with a light wooden surface slightly blurred in the background. The lighting is soft and even, highlighting the liquid's texture. A black rectangular text overlay appears in the lower left, reading "MOST coffee gives you" in white sans-serif font.
0:01man drinking coffee outdoors A medium shot of a young adult male, appearing to be in his late 20s or early 30s with short brown hair, wearing a camouflage baseball cap and a grey tie-dye hoodie, drinking from a white disposable coffee cup. He is positioned outdoors, against a light blue wall or building with some dark accents. The lighting is bright and natural, indicating daylight. His eyes are closed as he sips the beverage. A black rectangular text overlay reads "ENERGY by stressing" in white sans-serif font.
0:02man holding coffee indoors A medium shot focuses on a man's face and upper torso. He appears to be in his 30s, with a well-groomed beard and short dark hair. He wears an orange t-shirt and a light-colored, possibly beige or white, unzipped hoodie. He is holding a white ceramic coffee cup with both hands, positioned to his right side. The background is an indoor setting with a brick wall and a plant on a shelf, softly blurred. Natural light seems to be coming from the front. A black rectangular text overlay says "you OUT, but what if" in white sans-serif font.
0:03sleepy man pouring coffee A medium shot shows a tired-looking man, appearing to be in his late 30s or early 40s, with short brown hair, wearing a grey suit jacket over a patterned shirt, sitting at a kitchen counter. He is propping his head on one hand, elbow resting on the counter, looking weary. With the other hand, he slowly pours dark coffee from a glass carafe into a small white cup. The background is a modern kitchen with white cabinets, light countertops, and some fruit. The lighting is bright and even. A black rectangular text overlay states "ENERGY didn't have to" in white sans-serif font.
0:04person waking up tired A low-angle close-up shot of a person with curly, dark hair, lying face down on a bed, struggling to wake up. Only the back of their head and shoulders are visible. They are wearing a light-colored, possibly white, t-shirt. The bed covers are dark. The environment is an indoor bedroom with warm, soft lighting from a bedside lamp, creating a cozy but slightly dark atmosphere. A black rectangular text overlay says "come WITH side" in white sans-serif font.
0:05hand holding mug abstract background A medium shot features a hand holding a white ceramic mug with a black rim. The mug has the phrase "BUT FIRST COFFEE" printed on it in black capital letters. The background is a black and white abstract artwork, possibly a mural or painted wall, with bold, brush-stroke like patterns. The lighting is bright and even, casting subtle shadows on the hand and mug. A black rectangular text overlay asks "EFFECTS?" in white sans-serif font, accompanied by a small black question mark.
0:06milk poured into iced coffee A close-up, dynamic shot showing milk or cream being poured into a tall glass of iced coffee. The amber coffee swirls and mixes with the white liquid, creating a visually appealing marble effect. The glass is on a light wooden countertop, and the background is dark and blurred, suggesting an indoor setting like a cafe or kitchen. The action is in slow motion, emphasizing the smooth blending of liquids. A black rectangular text overlay reads "ENERGIZE." in white sans-serif font.
0:07coffee with bubbles text An overhead close-up shot of dark coffee in a clear glass mug, viewed from above. The surface of the coffee has small, reflective bubbles. The background is a dark, indistinct surface. The lighting is soft, highlighting the depth of the coffee and the sheen of the bubbles. White text is overlaid on the coffee surface, reading "Coffee + Mushrooms" in a stylized, bold serif font.
0:08overhead coffee ingredients text An overhead shot of a clear glass mug of coffee, sitting on a light wooden table. The coffee is dark brown with a few small bubbles on the surface. The table has a visible wood grain pattern, and there are some soft shadows. White text is overlaid on the image, building on the previous scene: "Coffee + Mushrooms + L-theanine" in a stylized, bold serif font.
0:09hand spinning product tin A medium close-up shot of a human hand, likely male, spinning a cylindrical, reddish-brown product tin labeled "MUD\WTR Coffee" on a wooden counter. The tin has a minimalist design. In the blurred background, there are various kitchen or cafe-like elements, including shelves and possibly an espresso machine. The lighting is warm and indirect. A black rectangular text overlay reads "MUD\WTR COFFEE" in white sans-serif font.
0:09product tin ingredients A close-up shot of the "MUD\WTR Coffee" cylindrical, reddish-brown product tin, now static on the wooden counter. The label is clearly visible, listing ingredients like "Arabica Coffee," "Cordyceps," "Lion's Mane," "Reishi," "Chaga," and "L-theanine," along with icons for "45mg Caffeine," "2.25g Mushrooms," "Zero Sugar," and a "USDA Organic" seal. The background is blurred, showing a warm-toned indoor setting. A black rectangular text overlay says "ARABICA and Swiss" in white sans-serif font.
0:10split screen coffee beans molecules A vertical split-screen shot. The top half shows a close-up of a hand harvesting ripe coffee cherries (red and green berries) from a branch, with a woven basket visible. The lighting is bright natural daylight. The bottom half is a stylized animation depicting molecular structures, with orange and yellow spheres connected by lines against a dark background, representing caffeine molecules. A blue background with coffee bean shapes is also present. A black rectangular text overlay reads "WATER decaf beans." in white sans-serif font.
0:11split screen coffee beans molecules 2 A vertical split-screen shot, similar to the previous one, but the top half now shows a pile of freshly harvested red coffee cherries being moved by a hand, suggesting processing. The background is a natural outdoor setting. The bottom half continues with the stylized animation of molecular structures, with orange and yellow spheres against a dark and blue background. A black rectangular text overlay says "water decaf BEANS." in white sans-serif font.
0:12caffeine comparison graphic A static graphic on a black background with a subtle grid pattern. Initially, a white outline icon of a coffee cup with dark coffee inside appears, below which white text reads "Each CUP has just" then "MUD\WTR Coffee". This transitions to a comparison: two coffee cup icons, one larger with "200mg" above and "Other Mushroom Coffees" below, and another smaller cup with "45mg" above and "MUD\WTR Coffee" below, both with dark coffee inside. The text is white and sans-serif, emphasizing the difference in caffeine content. The overall color palette is monochromatic with the coffee's dark brown as an accent.
0:16l theanine visual red network A close-up, animated abstract visual featuring a dark red background with glowing, interconnected white and red lines forming a complex, neuron-like network. Small white numbers and symbols occasionally flash within the network, suggesting data or connections. The overall mood is high-tech and energetic. Large white sans-serif text is centrally overlaid, reading "125mg L-theanine" in a bold font.
0:18l theanine visual pink liquid An overhead close-up shot of a vibrant pink liquid spreading and swirling on a white surface, creating intricate, organic patterns reminiscent of cells or biological processes. The movement is fluid and captivating. The lighting is bright and even, emphasizing the vivid color. Large white sans-serif text is centrally overlaid, reading "125mg L-theanine" in a bold font.
0:20glowing orb purple background A static, abstract shot with a vibrant purple background that appears textured and slightly hazy. In the center, a bright, glowing white orb pulsates softly, surrounded by a halo of lighter purple. The lighting emanates from the orb. A black rectangular text overlay is positioned in the lower center, reading "AMINO acid that" in white sans-serif font.
0:21brain scan graphic A close-up, abstract shot of a stylized brain scan graphic, glowing with vibrant neon colors against a dark, black background. The brain appears split, with one half showing bright green activity and the other half showing yellow. A blue ring surrounds the brain, indicating a focal point. The lighting is internal from the graphic itself. A black rectangular text overlay is positioned in the lower center, reading "PROMOTES a calm" in white sans-serif font.
A close-up shot of a man's face, seen in profile from the right side. He appears to be in his 20s or 30s with light skin and short light brown hair. His eyes are closed, and his mouth is slightly open, suggesting a deep breath or a state of relaxation. The background is softly blurred and light-colored, indicating an indoor setting. The lighting is soft and natural. A black rectangular text overlay reads "FEELING." in white sans-serif font.
0:23product tin ingredients closeup 2 A close-up shot of the "MUD\WTR Coffee" cylindrical, reddish-brown product tin. The label is clearly visible, listing ingredients like "Arabica Coffee," "Cordyceps," "Lion's Mane," "Reishi," "Chaga," and "L-theanine." The background is dark and blurred, suggesting an indoor setting. The lighting is warm and focused on the product. A black rectangular text overlay says "MUD\WTR ADDED" in white sans-serif font.
0:24industrial mushroom farm A wide shot looking upwards towards an "EXIT" sign (glowing green) above a large, silver industrial door, possibly a freezer or controlled environment. The door is slightly ajar, revealing shelves stocked with green and white containers, suggesting a controlled growing facility for mushrooms. The overall environment is utilitarian with white walls and bright overhead lighting. A black rectangular text overlay reads "CALIFORNIA-GROWN" in white sans-serif font.
0:25man holding mushrooms plate A medium shot of a young man, appearing to be in his 20s with long curly brown hair and wearing a black t-shirt. He is holding a large white oval plate filled with a variety of fresh, whole mushrooms of different shapes, sizes, and colors (e.g., lion's mane, oyster, cordyceps). He looks and speaks towards the right, out of frame, with an enthusiastic expression. The background is a brightly lit indoor home setting, possibly a kitchen or dining area. A black rectangular text overlay says "MUSHROOMS." in white sans-serif font.
0:26hands holding lions mane A close-up shot of two hands, likely male, gently cupping and presenting a large, intricate Lion's Mane mushroom. The mushroom is white, fluffy, and has a distinctive textured appearance. The background is dark and softly blurred, emphasizing the mushroom. The lighting is soft and highlights the mushroom's texture. White text is overlaid on the image, reading "Lion's Mane FOCUS" in a stylized, bold serif font, with "2000mg per serving" below.
0:27cordyceps mushroom closeup An extreme close-up shot of vibrant orange Cordyceps mushrooms, showing their unique, elongated, and finger-like structures. The mushrooms are illuminated brightly against a stark black background, emphasizing their color and organic form. White text is overlaid, reading "Cordyceps CLEAN ENERGY" in a stylized, bold serif font, with "2000mg per serving" below.
0:28hands holding chaga A close-up shot of two hands, likely male, cupping a pile of dark, irregularly shaped Chaga mushroom chunks. The Chaga pieces have a rough, bark-like texture. The background is black and softly blurred. White text is overlaid, reading "Chaga +" in a stylized, bold serif font.
0:29hands holding reishi A close-up shot of two hands, likely male, holding large, reddish-brown Reishi mushrooms, characterized by their glossy, kidney-shaped caps. The background is black and softly blurred. White text is overlaid, reading "Chaga + Reishi IMMUNE AND STRESS" in a stylized, bold serif font, with "2000mg per serving" below.
0:30person stirring coffee outdoors An overhead shot of a person, likely male, stirring a beverage in a blue enamel camping mug with a spoon. The mug contains a dark, creamy-looking drink. Beside the mug is a dark, cylindrical container, possibly the Mud\Wtr product tin, with its lid off. The person is wearing light-colored pants, and the scene is set outdoors on a light-colored portable table against a background of lush green grass and trees, suggesting a natural, relaxed environment. The lighting is bright and natural. White text is overlaid, reading "Chaga + Reishi IMMUNE AND STRESS SUPPORT" in a stylized, bold serif font.
0:31zero ingredients text list A series of rapidly changing text overlays against a black background with subtle white speckles resembling dust or stars. The text appears sequentially: "Zero", then "Zero Gums", then "Zero Chemicals", and finally "Zero sketchy 'natural flavors'". All text is in large, bold white sans-serif font, with the last phrase in quotation marks. The changes are abrupt and fast-paced. The overall impression is clean, direct, and emphasizes natural ingredients.
0:35man holding iced coffee indoors A medium shot of a young man, appearing to be in his late 20s or early 30s with short dark brown hair, wearing a light grey zip-up hoodie over a white t-shirt and dark pants. He is standing in a brightly lit, modern kitchen or living space with wooden shelves and white decor. He holds a tall glass of iced coffee with foam on top, smiling and looking off-camera to the left. The lighting is bright and even. A black rectangular text overlay reads "A COFFEE that actually" in white sans-serif font.
0:37man on balcony drinking coffee A low-angle medium shot captures a man, appearing to be in his 30s with short curly brown hair, wearing a black t-shirt and black pants, standing on an outdoor balcony or deck. He holds a white coffee mug to his lips, taking a sip, and looks out towards the bright blue sky. The balcony railing is white, and the background features lush green foliage and brightly lit leaves with red accents, creating a fresh, outdoor ambiance. The lighting is bright and natural. A black rectangular text overlay says "tastes LIKE coffee" in white sans-serif font.
0:38person walking forest feet closeup 1 A close-up shot focused on the feet of a person walking on a natural, earthy path covered with pine needles and small leaves. The person is wearing blue jeans and dark grey hiking boots with light brown soles. The background is a blurred forest floor with autumn colors (yellow and green trees), suggesting a peaceful outdoor setting. The lighting is natural and dappled. A black rectangular text overlay reads "it SUPPORTS your" in white sans-serif font.
0:39person walking forest feet closeup 2 A close-up shot, similar to the previous, focused on the feet of a person walking on a natural, earthy path covered with pine needles and small leaves. The person is wearing blue jeans and dark grey hiking boots with light brown soles. The background is a blurred forest floor with autumn colors (yellow and green trees). The lighting is natural and dappled. A black rectangular text overlay says "energy, MOOD, and" in white sans-serif font.
0:40clarity text on white A static shot featuring a bright, soft white background with subtle, blurred light grey gradients. In the center, a black rectangular text overlay is prominently displayed, reading "CLARITY" in white sans-serif font. The overall impression is clean, minimalist, and focuses entirely on the text.
0:41product tin falling on wall art An overhead shot of a reddish-brown cylindrical Mud\Wtr product tin falling and bouncing on a wall covered with black and white abstract geometric brush-stroke art. The tin is in motion, casting a slight shadow. The lighting is bright and even, highlighting the contrast of the wall art. A black rectangular text overlay reads "all at ONCE." in white sans-serif font.
0:42hands holding product box outdoors An overhead shot looking down at two hands, likely male, holding a rectangular cardboard box for "MUD\WTR" brand coffee. The box has minimalist black text on natural brown cardboard. The hands are positioned on a wooden outdoor deck or staircase with slatted railings. In the background, there are green trees and houses under a bright sky. The lighting is natural and bright, creating dappled shadows. A black rectangular text overlay says "It's on sale NOW." in white sans-serif font.
0:43man with product box smiling A medium shot of a man, appearing to be in his late 30s or early 40s with grey hair and a beard, wearing a black collared shirt, holding a "MUD\WTR" branded cardboard box to his chest. He is smiling widely directly at the camera. The background is a modern kitchen with dark wooden cabinets and stainless steel appliances, brightly lit. A black rectangular text overlay reads "ORDER comes with a" in white sans-serif font.
0:44frother tool dark background A close-up shot of a sleek black frother tool, lying diagonally on a dark, slightly textured brown surface. The frother has a metallic spiral whisk at one end. The lighting is soft and directional, creating subtle highlights and shadows. A black rectangular text overlay reads "FREE frother, free" in white sans-serif font.
0:45product box tin dark background A medium shot showing a MUD\WTR branded cardboard box, slightly angled, positioned next to a reddish-brown cylindrical product tin, also from MUD\WTR. Both items are sitting on a dark, textured brown surface. The lighting is soft and controlled, creating a professional product display. A black rectangular text overlay reads "SHIPPING, and a" in white sans-serif font.
0:46man looking up outdoors A close-up side profile shot of a man's face, appearing to be African American, in his 30s or 40s, with a dark, short beard and shaved head. He is looking upwards with a serene or thoughtful expression. The background is an out-of-focus natural outdoor setting with green hills and bright sky, suggesting a peaceful environment. The lighting is soft and natural, with highlights on his face. A black rectangular text overlay reads "45-day DIGITAL ritual" in white sans-serif font.
0:47man sitting in grassy field A wide shot of a man, appearing to be African American, in his 30s or 40s, with a shaved head, wearing a loose white t-shirt. He is sitting cross-legged in a field of tall green grass with some purple wildflowers, looking towards the left with a calm and contemplative expression. The background features rolling green hills under a bright sky. The lighting is bright and natural, creating a serene atmosphere. A black rectangular text overlay says "LIBRARY." in white sans-serif font.
0:48product on wooden floor An overhead shot showing the MUD\WTR product packaging (cardboard box) and the cylindrical tin, arranged neatly on a light wooden floor with distinct wood grain. A clear glass mug of dark coffee with a foamy top sits next to them. Sunlight streams in from an unseen window, creating sharp shadows and bright highlights on the floor and products. A black rectangular text overlay reads "COFFEE. Evolved." in white sans-serif font.
0:50warm coffee with foam A close-up shot of a white ceramic mug filled with a warm, dark beverage topped with a thick, frothy foam and small bubbles. A subtle amount of steam is visible rising from the surface, indicating warmth. The background is blurred and dark, suggesting an indoor setting. The lighting is soft, highlighting the texture of the foam. A black rectangular text overlay reads "still WARM." in white sans-serif font.
0:51bold coffee with sprinkles An extreme close-up shot focusing on the creamy, frothy surface of a beverage in a white mug, lightly sprinkled with a dark powder, possibly cinnamon or cocoa. The foam is dense and light-colored. The background is a dark, indistinct blur. The lighting is soft and precise, highlighting the delicate sprinkles and the creamy texture. A black rectangular text overlay reads "Still BOLD." in white sans-serif font.
0:52man drinking coffee side profile A close-up side profile shot of a man, appearing to be in his 30s or 40s with short brown hair and light stubble, wearing a dark t-shirt. He is drinking from a white ceramic mug, his eyes focused forward. The background is a blurred outdoor setting with green foliage and natural light. The lighting is bright and soft, illuminating his face. A black rectangular text overlay says "still YOURS." in white sans-serif font.
0:53man drinking coffee outdoors patio A medium shot of a man, appearing to be in his 30s with short dark curly hair and sunglasses, wearing a black t-shirt and dark jeans. He is seated comfortably on an outdoor patio bench, holding a light pink ceramic mug to his mouth and sipping from it. The background is a lush green wall of ivy or plants, with a wooden fence railing. The lighting is bright and sunny, creating a relaxed, natural outdoor atmosphere. A black rectangular text overlay reads "Just better for you" in white sans-serif font.
0:54man holding jar indoors A close-up side profile shot of a man, appearing to be African American, in his 30s or 40s, with short dark hair and a beard, wearing a long-sleeved dark athletic shirt. He is holding a small, clear glass jar with a light yellow liquid inside, possibly a health drink. He is looking to the left, out of frame, in an indoor setting with wooden cabinets and a bright white wall visible in the background. The lighting is bright and even. A black rectangular text overlay says "Just better FOR you." in white sans-serif font.
0:55mud wtr product tin static A static shot of the MUD\WTR Coffee cylindrical, reddish-brown product tin, centered against a solid, dark brown background. The label is clearly visible, listing ingredients and product information, including icons for caffeine content, mushroom amount, zero sugar, and USDA organic. The lighting is soft and even, highlighting the product details. The overall aesthetic is clean and minimalist.
0:56end card offer details A static end card featuring the MUD\WTR logo at the top, followed by the headline "Energy & focus w/o the jitters" and the sub-headline "A new mushroom coffee". The reddish-brown cylindrical product tin is prominently displayed in the center. To its right, a white circular graphic with a black frother and the text "Claim your FREE FROTHER" is shown. Below, there are three small rectangular buttons with white text: "Organic", "High Potency Mushrooms", and "Real Ingredients". At the very bottom, a call to action reads "Get 33% off an a free frother". The entire graphic is set against a solid, dark brown background with subtle speckles. The text is mostly white, with some black accents, and the font is clean and modern. This provides a clear summary and promotional offer.
