0:00problem setup intro The scene opens with a split screen presentation. The left side features a solid dark blue rectangle, occupying approximately two-thirds of the horizontal screen space. Within this blue area, the text "Need a replacement part? Don't know the part number?" appears gradually in white, bold, sans-serif font, vertically centered and left-aligned. The text fades in line by line. The right side of the screen is a plain white background, against which the "sears PARTS DIRECT" logo is prominently displayed in the upper right quadrant. The word "sears" is in blue lowercase sans-serif font, with a distinct green house-shaped graphic replacing the dot over the 'i'. Below it, "PARTS DIRECT" is in blue uppercase sans-serif font. Approximately two seconds into the scene, a new white text block fades in on the lower right side against the white background, stating "We make it easy." The overall color palette is a stark and clean contrast of deep blue and crisp white, accented by the teal/green from the logo. The lighting is uniform and bright, characteristic of a graphic overlay. No specific environmental details are present beyond the graphic elements.
0:03scan feature demo This scene is presented against a clear, brightly lit, plain white background that fills the entire screen. On the left side, the bold blue text "Scan It" is horizontally centered. Beneath this, the "sears PARTS DIRECT" logo, maintaining the same blue and green house design as in the previous scene, is displayed in a smaller size in the bottom left corner. The right side of the screen is dedicated to a three-panel graphic sequence demonstrating the 'Scan It' feature on a smartphone. The first panel shows a smartphone screen displaying the Sears Parts Direct website, with a red arrow highlighting a camera icon within the search bar. Below this, white text on a blue background reads: 'With your smartphone go to searspartsdirect.com and click on the icon in the search bar'. The second panel depicts a close-up image of an appliance model plate with a QR code, juxtaposed with a smartphone screen showing 'Find your model number' and an 'upload image' button. Below this, white text on blue reads: 'Take a picture of your model plate and upload image'. The third panel shows another smartphone screen displaying a search result page for a 'Go profile refrigerator temperature sensor' along with its price. Below this, white text on blue reads: 'Search or scroll for your part by part type'. A large blue and white camera icon, featuring an upward arrow, is centrally located and animates briefly to visually represent the scanning action. The overall aesthetic is clean and instructional, adhering to a consistent blue and white color palette.
0:09search feature demo The scene maintains a clean white background. On the left side, the bold blue text "Search" is displayed prominently. Below this, the "sears PARTS DIRECT" logo is positioned in the bottom left corner, consistent in size and style with the previous scene. The right side of the screen is entirely dedicated to demonstrating the search functionality on a smartphone. A smartphone screen is shown, displaying the Sears Parts Direct website interface. The user is actively typing the numbers "9081" into the search bar, and as these digits are entered, a dynamic dropdown list of suggestions appears. The virtual keyboard is clearly visible at the bottom of the screen, simulating the input process. After the search term is entered, the screen smoothly transitions to display a product page for a "Kenmore Refrigerator Water Filter 9081", complete with an image of the filter, its price of "$56.63", and an "In Stock" availability status. Below this phone screen, white text on a blue background provides instructions: "Already know the part number? Type directly into the search bar." The dynamic typing and immediate display of results clearly illustrate the efficiency of the search process. The color scheme remains predominantly blue and white, reinforcing the brand's visual identity.
0:15browse feature demo This scene is set against a consistent white background. On the left side, the bold blue text "Browse" is prominently displayed. Beneath it, the "sears PARTS DIRECT" logo, in its familiar blue and green house design, is positioned in the bottom left corner, maintaining visual continuity. The right side of the screen showcases a desktop computer screen displaying the Sears Parts Direct website. The website interface features a clear search bar at the top, followed by a section presenting various appliance brand logos, including Kenmore, Craftsman, Whirlpool, Electrolux, and Bosch. Below these brand logos, there are six rectangular product category thumbnails, such as 'Refrigerator water filter', 'Laundry appliance accessories', 'Leaf blower Parts and Accessories', 'Buy 2 water filters...', 'Gardening tools and accessories', and 'Pool table and accessories'. A dynamic green arrow highlights the 'Products by brand' dropdown menu located near the top right of the navigation bar, indicating a browsing option. Below this desktop screen, white text on a blue background provides clear instructions: 'Browse by category, brand or part type to find your part.' The scene effectively demonstrates the multiple navigation and part-finding options available on the desktop version of the website. The color palette adheres to the brand's established blue and white theme, ensuring a cohesive visual experience.
0:20call to action summary The scene is vertically divided into two distinct sections. The left section, set against a plain white background, features simple, clean black line-art icons. At the top, an icon depicting a desktop computer monitor, complete with a keyboard and mouse, is displayed. Directly below it, a minimalist smartphone icon is shown. Both icons are static, representing different access platforms. The right section of the screen is a solid dark blue rectangle, occupying approximately two-thirds of the horizontal space. Centered within this blue rectangle is white, bold, sans-serif text that reads: "Scan. Search. Browse. Find the right part, right now." The 'sears PARTS DIRECT' logo, in its standard blue and green house design, is clearly positioned in the bottom right corner of this blue section. The lighting throughout the scene is bright and uniformly distributed, typical of a graphic display. The scene effectively summarizes the available methods for finding parts and underscores the overall ease and immediacy of the service.
The final scene functions as an end card, horizontally divided into two distinct sections. The upper half of the screen is a solid dark blue rectangle, stretching across the entire width. Centered prominently within this blue section is the large 'sears PARTS DIRECT' logo, which appears identical in style and design to its previous iterations in the video: 'sears' in blue lowercase sans-serif font with a vibrant green house graphic replacing the dot over the 'i', and 'PARTS DIRECT' in blue uppercase sans-serif text positioned below it. The lower half of the screen features a plain white background, providing a clean contrast. Horizontally centered within this white section, and positioned directly below the logo, is the website URL 'www.searspartsdirect.com' rendered in blue, sans-serif font. The overall design is minimalist and clean, effectively utilizing the brand's primary blue and white color scheme. The lighting is flat and uniform, characteristic of a graphic end card, ensuring clarity and focus on the branding and call to action.
