0:00person sipping drink
A close-up, vertical shot captures a person from the nose down, sipping a bright pink beverage through a vibrant neon green straw from a clear plastic cup. The cup has a small, circular, blue and white logo with wavy lines and what appears to be a sun on it. The background is softly blurred with green foliage and hints of sunlight filtering through, suggesting an outdoor, daytime setting. The lighting is natural and bright, creating soft highlights on the cup and the person's skin. The dominant colors are the pink of the drink, the green of the straw and foliage, and the warm skin tones. The text '(dramatic orchestral music)' and a small 'REI co-op' logo are visible at the bottom of the frame.
0:00opening takeaway food
An overhead shot shows a pair of hands opening a white rectangular takeaway food container. The container is resting on a person's lap, covered by blue jeans. Inside the container, various food items are arranged, though mostly obscured by a piece of white paper or a napkin being lifted by the hands. The food visible includes what appears to be grilled chicken pieces. The lighting is bright and even, highlighting the details of the food and the texture of the jeans. The color palette includes the white of the container and napkin, the brown and green of the food, and the blue of the jeans. The shot is well-lit and clear.
0:02takeaway food easy text
An overhead shot of an opened white rectangular takeaway food container. On the left, there's a portion of white rice. In the center, a small section of green leafy salad with some shredded carrots and a small white cup of sauce. On the right, several pieces of grilled, dark-glazed chicken are neatly arranged. The word 'EASY' is superimposed in large, bold white capital letters across the center of the frame, covering some of the food. The background is a blurred view of blue jeans, indicating the container is on someone's lap. The lighting is bright and natural, casting soft shadows. The dominant colors are white, green, brown, and blue.
0:03overflowing trash can easy text
A medium shot focuses on a silver metal trash can overflowing with colorful refuse. The trash includes plastic cups, food wrappers, paper, and various discarded items, creating a chaotic and untidy scene. The background is a brightly lit, abstract composition of yellow, red, and orange panels, possibly part of a decorative or stage-like setting, with some blurred lights visible. The word 'EASY' is superimposed in large, bold white capital letters across the center of the frame. The lighting is vibrant and artificial, emphasizing the colors of the trash and the background. The dominant colors are the metallic silver of the can, the varied bright colors of the trash, and the warm hues of the background.
0:04hands in packing peanuts
A close-up, slightly overhead shot captures a pair of hands sifting through a large quantity of packing peanuts inside a cardboard box. The packing peanuts are two-toned, predominantly light green with scattered pale pink ones. The hands are light-skinned and are actively pushing and moving the peanuts, creating a sense of tactile interaction. The cardboard box forms the frame for this activity. The lighting is bright and even, highlighting the texture and colors of the peanuts. The dominant colors are the muted green and pink of the packing peanuts, contrasting with the brown of the cardboard. The mood is somewhat playful or explorative.
0:05landfill easy text
An aerial wide shot captures a vast, sprawling landfill under a bright, slightly hazy sky. The ground is covered in an immense amount of waste, appearing as a textured, multi-colored expanse of debris. Numerous seagulls are visible, circling and flying high in the bright sky above the landfill, some closer to the ground. The horizon line is visible in the distance, separating the landfill from the sky. The word 'EASY' is superimposed in large, bold white capital letters across the mid-ground. The lighting is bright and natural, indicating daylight. The color palette is muted and earthy, dominated by grays, browns, and faint colors of the trash, contrasting with the pale blue and white of the sky.
0:06deforested area did text
A wide shot displays a deforested area, characterized by a large expanse of clear-cut land covered in tree stumps, wood chips, and cut logs. In the background, a dense stand of tall, mature evergreen trees remains, forming a stark contrast to the cleared foreground. The sky above is clear and bright blue with some wispy white clouds. The word 'DID' is superimposed in large, bold white capital letters across the center of the frame. The lighting is natural and bright, highlighting the destruction in the foreground and the remaining forest. The dominant colors are the browns and greens of the trees and earth, against the bright blue of the sky.
0:07ocean plastic this text
An aerial shot captures a large body of water, likely an ocean or sea, densely polluted with various types of plastic waste. The water is churned and foamy, revealing countless pieces of colorful plastic debris, including bottles, bags, and fragments, floating on and just beneath the surface. The dynamic movement of the water creates white caps and turbulent patterns. The word 'THIS' is superimposed in large, bold white capital letters across the center of the frame. The lighting is natural and bright, emphasizing the vibrant, unnatural colors of the plastic against the blues and whites of the water. The overall atmosphere is alarming and impactful.
0:08disposable cup on ground people walking
A low-angle medium shot focuses on a discarded, crumpled white disposable cup lying on a dark concrete or asphalt surface. The cup is tipped on its side, appearing to be made of paper or compostable material. In the background, blurred green foliage and dark structures (possibly a fence or building) are visible. Two pairs of legs, belonging to different individuals, walk past the cup in quick succession from left to right. The first person wears dark pants and shoes, while the second wears lighter-colored pants and brown shoes. The lighting is natural and slightly diffused, casting soft shadows. The overall color palette is muted, with the white cup standing out against the dark ground and green background.
0:09feet next to disposable cup
A close-up, low-angle shot on a discarded, crumpled white disposable cup lying on a textured, grey concrete surface. The cup is clearly visible in the foreground, with its interior slightly exposed. Two feet, wearing stylish, black espadrille-style wedge sandals with cork soles and brown ankle straps, walk into the frame from the left and briefly pause just to the right of the cup. The background is blurred, showing hints of green foliage and dark structures, similar to the previous scene. The lighting is natural and soft, highlighting the textures of the concrete and the shoes. The color palette is earthy, dominated by grey, black, brown, and the stark white of the cup.
0:10opt to act logo
A completely black screen features a central, dynamic white logo. The logo consists of two large arrows, one pointing clockwise and the other counter-clockwise, forming a circular motion. Inside this circular arrow motif, the words 'OPT TO ACT' are stacked vertically in bold, white capital letters. The typography is sans-serif and clean. At the very bottom of the screen, faint white text reads 'Starting is.' followed by '(birds chirping)'. The entire scene is stark and minimalist, with high contrast between the white graphics and the black background. The lighting is implied by the crisp white text against the absolute black.
0:12rei call to action screen
A black screen displays white text and a red button. At the top, the 'REI CO-OP' logo is present, featuring a stylized mountain within the letter 'R'. Below that, '#OPTOUTSIDE' is displayed in large, bold white capital letters. Further down, '11.29.19' is centered, indicating a date. The main call to action is a prominent rectangular button with a red background and white text that reads 'SWIPE UP TO ACT'. Below all the text, faint white text reads '(birds chirping)'. The screen is well-lit, providing clear readability of the white and red elements against the black background. The design is clean, corporate, and direct.
