0:00intro woman holding case A medium close-up shot focuses on a smiling woman with long blonde hair, styled with loose waves, looking directly into the camera. She wears a grey knitted sweater. Her hands, adorned with a silver ring on her left ring finger, hold a light beige, smooth phone case. The case is angled slightly upwards, showcasing its design. Her facial expression is friendly and approachable, with bright red lipstick. The background is a soft, light-colored wall, creating a clean and simple setting. Soft, even lighting illuminates her face and the product. A text overlay appears, reading 'Every time you touch'.
0:01woman showing inside case A medium close-up shot continues to feature the smiling woman, with her long blonde hair and red lipstick, against a light background. She is now holding the same light beige phone case, but she rotates it slightly to show its interior. The inner surface appears to have a circular magnetic component, possibly for wireless charging or accessories. Her hands remain in the frame, highlighting the product. The lighting remains soft and even. Text overlay continues from the previous scene, transitioning to 'your phone case, it disintegrates into BILLIONS.'
0:02hand placing green case A close-up, slightly overhead shot captures a hand gently placing a light green phone case onto a dark, rich wooden surface. The camera angle is focused on the phone case and the hand, with a stack of grey and white patterned coasters in a black metal holder visible in the softly blurred background. The wooden surface has a subtle grain, indicating quality. The lighting is soft and warm, highlighting the texture of the case and the wood. The text overlay from the previous scene concludes with 'in disintegrates into BILLIONS.'.
0:03patterned case vegetables An overhead, slightly angled shot showcases a white phone case adorned with a vibrant, illustrative pattern of various vegetables, fruits, and a grocery bag. The phone case rests on a warm, medium-toned wooden surface with a distinct herringbone pattern. The lighting is soft and warm, casting minimal shadows and emphasizing the colors of the case. The background is a continuation of the wooden surface, out of focus. A text overlay reads 'This is a Pela Case,'.
0:03pink case plant based An overhead, slightly angled shot displays a solid pink phone case lying on the same warm, medium-toned wooden surface with a herringbone pattern. The case has a minimalist design, with the brand name 'pela' subtly embossed near the bottom. Soft, warm lighting highlights the smooth texture of the case. The background is the wooden surface. A text overlay reads 'Plant-based'.
0:04floral case nontoxic An overhead, slightly angled shot features a light off-white phone case with delicate purple floral and leaf patterns, resting on the same wooden herringbone surface. The camera cut-out indicates it's for a multi-lens smartphone. The lighting is warm and gentle, accentuating the subtle details of the pattern and the wood grain. The background remains the wooden surface. A text overlay reads 'Nontoxic'.
0:05cowboy boots case compostable An overhead, slightly angled shot displays a light off-white phone case decorated with a playful pattern of blue cowboy boots and subtle star motifs. The case is placed on the familiar warm, medium-toned wooden herringbone surface. The lighting is consistent, warm and soft, emphasizing the texture of the case and the vibrant blue pattern. The background is the wooden surface. A text overlay reads 'Compostable'.
0:06woman question why matter A medium close-up shot of the woman from the opening scene. She is seated in a light brown wicker hanging chair, looking directly at the camera with an engaging smile. She wears a white ribbed knit cardigan over a white top and holds a light green phone case in her left hand. The background features the intricate wicker pattern of the chair and softly blurred white curtains or blinds. Bright, natural light illuminates the scene, giving it an airy and welcoming feel. Her expression is thoughtful as she asks, 'Now, why does that matter?'
0:08hand placing patterned case wood A close-up shot, looking down at a hand gently placing a white phone case with a colorful vegetable and market basket pattern onto a smooth, light-colored wooden table. The focus is sharp on the phone case and the hand, with the wooden surface filling the frame. The lighting is bright and even, highlighting the details of the pattern and the smooth texture of the wood. A text overlay reads 'people like you'.
0:09hand touching patterned case counter A very close-up shot focuses on a hand gently tapping the surface of a white phone case with a colorful vegetable and market basket pattern. The phone case rests on a light, slightly textured surface, possibly a kitchen countertop. The lighting is bright and seems to come from an overhead source, creating soft highlights on the case. The background is the blurred texture of the surface. A text overlay reads 'touch their phones'.
0:10woman statistic phone touches A medium close-up shot of the woman from the earlier scene, seated in the wicker hanging chair. She maintains eye contact with the camera, a confident and engaging smile on her face. She holds the light green phone case in her left hand, gesturing slightly to emphasize her point. Her white ribbed knit cardigan and white top are visible. The background consists of the wicker chair's pattern and soft white curtains. The bright, natural lighting highlights her expression. A text overlay states '2,617 times a day.'
A heartwarming close-up shot of an adorable baby, approximately 6-12 months old, with light reddish-blonde hair and rosy cheeks. The baby is wearing a soft olive-green long-sleeved onesie and white socks, sitting upright on a light beige upholstered couch. The baby's face is bright with a wide, joyful smile, looking slightly upwards and to the right of the camera. The background is a softly blurred portion of the light beige couch. Soft, warm lighting creates a tender and appealing atmosphere. A text overlay reads 'Heck, you're touching it right now.'
0:15hand reaching into bag A close-up shot captures a hand reaching into a sleek black leather shoulder bag with a gold zipper, which rests on a light wooden table. The hand, adorned with a silver ring on the ring finger, is shown unzipping and opening the bag. In the background, a white wall with a black electrical outlet is softly blurred. The lighting is soft and even, highlighting the textures of the leather and wood. A text overlay reads 'And every time you touch your plastic'.
0:16hand picking up case from bag A close-up shot shows the same hand with the silver ring picking up a white phone case with a colorful vegetable and market basket pattern from the light wooden table. The phone case has a multi-lens camera cut-out. The background is the blurred wooden table. The lighting is soft and even, creating a gentle atmosphere. A text overlay reads 'phone case, it's slowly'.
0:18hand carrying case downstairs A dynamic close-up shot follows a hand holding the white phone case with the colorful pattern, moving downwards. The background blurs past rapidly, suggesting movement down a staircase or through a hallway. Elements of a white wall and a brown wooden surface (possibly stairs or floor) are visible but indistinct due to motion blur. The lighting appears to be natural but somewhat uneven, with areas of light and shadow indicating indoor movement. A text overlay reads 'disintegrating'.
0:19woman walking away A medium shot, taken from behind, shows a woman walking away from the camera and through a doorway. She is wearing a cozy, light brown or beige knitted sweater and medium-wash blue jeans. Her long blonde hair is visible from behind. The environment is an interior space with soft, diffused lighting. The background features a doorway leading into another room. The camera tracks her movement smoothly. A text overlay reads 'into billions'.
0:20woman baby couch microplastics A medium shot frames the woman and baby sitting side-by-side on a light beige upholstered couch. The woman, wearing a dark grey knit sweater and blue jeans, holds a white patterned phone case in her right hand and gently rests her left arm around the baby. The baby, in its olive-green onesie, is seated to her left, looking around and gently touching a small wooden shape-sorter toy with colorful pieces. The background consists of soft, white sheer curtains, suggesting a bright, airy room. Natural light bathes the scene. The woman's expression is serious but caring. A text overlay reads 'of microplastics that are toxic'.
0:22baby close up endocrine A close-up shot focuses on the baby from the previous scene, still sitting on the light beige couch. The baby's light reddish-blonde hair and olive-green onesie are prominent. A small wooden shape-sorter toy with colorful elements (green, purple, yellow, light blue) is in front of the baby. A hand (presumably the woman's) gently touches the baby's back. The baby looks intently off-camera, its expression curious and innocent. The background is a blurred portion of the light beige couch. Natural, soft lighting enhances the tender mood. A text overlay finishes the previous thought: 'endocrine disruptors for you and your little one.'
0:24hand placing turtle case gravel A close-up, overhead shot captures a hand, adorned with multiple silver rings, placing a light mint green phone case onto a bed of small, light-colored gravel and pebbles. The phone case features an intricate, embossed turtle design on its back. Bright sunlight casts subtle shadows, highlighting the texture of the gravel and the embossed pattern. The background is entirely composed of the gravel. A text overlay reads 'It's compostable'.
0:25turtle case gravel breakdown An overhead shot directly above the light mint green phone case, showcasing its embossed turtle design. The case lies on a bed of small, light-colored gravel and pebbles, basking in bright sunlight. The texture of both the case and the gravel is sharply defined. The background is entirely the gravel. A text overlay reads 'and designed to fully break down'.
0:27pink case weathered wood An overhead shot of a light pink phone case resting on a weathered, grey-brown wooden plank. The wood shows distinct grain and wear. Bright sunlight illuminates the scene, creating strong highlights and shadows, emphasizing the natural setting. The background is the continuation of the wooden surface. A text overlay reads 'in 3 to 6 months.'
0:27green case wood chips An overhead shot features a light green phone case, possibly with a subtle speckled texture, placed on a bed of reddish-brown wood chips. The wood chips vary in size and create a natural, organic texture. Bright sunlight falls on the scene, making the colors vivid and highlighting the natural materials. A single, thin green blade of grass or plant stem is visible at the edge of the frame. The background is entirely wood chips. The text overlay continues 'in 3 to 6 months.'
0:28yellow case grass static An overhead shot focuses on a vibrant yellow phone case with a subtle hexagonal honeycomb pattern, lying flat on lush green grass. The case has a small, black camera module area. Bright, direct sunlight illuminates the scene, making the yellow and green colors pop. The background is entirely green grass, softly blurred. A text overlay reads 'Unlike plastic'.
0:29hand picking up yellow case grass A close-up, overhead shot shows a hand with multiple silver rings reaching down to pick up the vibrant yellow phone case from the lush green grass. The case has the subtle honeycomb pattern. Bright, direct sunlight continues to illuminate the scene, casting soft shadows. The background remains the green grass. A text overlay reads 'phone cases that will be'.
0:30aerial landfill truck A wide, high-angle aerial shot captures a vast, sprawling landfill. Piles of diverse trash and waste stretch across the landscape. A large, green garbage truck drives along a dirt path cut through the refuse. Scattered bright colors from plastics and other discarded items are visible against the muted tones of the general waste. The sky is a clear, light blue. The lighting is bright and even. A text overlay reads 'living in landfills'.
0:31aerial landfill horizon A very wide shot, almost a panoramic view, shows the immense scale of a landfill stretching towards the horizon. Massive, undulating mounds of garbage dominate the foreground and midground. The sky above is a clear, pale blue, contrasting with the desolate landscape below. The lighting is bright and stark, emphasizing the harsh reality of the scene. No active elements are visible, only the static, overwhelming presence of waste. A text overlay reads 'for hundreds of years.'
0:33woman multiple cases overlay A medium close-up shot of the woman, seated at a light wooden table, looking directly at the camera with an enthusiastic smile. She is wearing a white ribbed knit cardigan over a white top. Behind her, large windows with white frames offer a blurred view of greenery outside. Three phone cases, with different patterns (floral, abstract shapes, and vegetables), appear as animated graphical overlays floating around her head. Her hands are in front of her, gesturing slightly. The lighting is bright and natural, creating a cheerful atmosphere. A text overlay reads 'There are over 500 designs'.
0:35hand customizing case website A close-up, overhead shot shows a female hand interacting with a smartphone lying flat on a smooth, light wooden table. The phone, encased in a light green Pela case, displays a website interface for customizing phone cases, showing various color and design options. The hand scrolls and taps on the screen, selecting different choices. The lighting is soft and even, highlighting the screen content and the phone's texture. A text overlay reads 'even with the option to fully customize your own.'
0:38hand customizing case photo A close-up, overhead shot continues to show the female hand interacting with the smartphone on the light wooden table. The phone, in its light green Pela case, now displays a photo gallery or customization screen where a user can select an image. The hand scrolls through several photos, eventually stopping on a photo of a smiling baby, presumably for a custom phone case design. The soft, even lighting remains consistent. A text overlay reads 'But how am I supposed to decide which of the hundreds of photos to use of this little cutie.'
0:43woman statistic switch A medium close-up shot of the woman, seated at the light wooden table, looking directly at the camera with a warm, confident smile. She is wearing a white ribbed knit cardigan. Her hands are resting on the table in front of her. The background features blurred large windows with white frames, suggesting a bright and inviting indoor setting. The natural lighting is soft and even. A text overlay reads 'Over 1.5 million people have switched and ditched their plastic case'.
0:46woman showing clear case A medium close-up shot of the woman, smiling confidently at the camera from behind the wooden table. She wears her white ribbed knit cardigan. This time, she holds a transparent or very light beige phone case, revealing a white circular magnetic element (likely for MagSafe) on its back. The phone within the case is light in color, possibly white or silver. The background remains the bright room with blurred windows. Natural, soft lighting. The text overlay finishes the previous thought: 'their plastic case for a Pela Case'.
0:48woman showing pomegranate case A medium close-up shot of the woman, again smiling and looking at the camera from behind the wooden table. She is wearing her white ribbed knit cardigan. She now holds a white phone case with a striking red pomegranate pattern. The case is angled to clearly display its design. The background is the same bright room with blurred windows. Soft, natural lighting bathes the scene. A text overlay reads 'that will protect your phone and the planet.'
0:51multiple cases table An overhead, medium shot displays a collection of various Pela phone cases, scattered artistically on a warm, medium-toned wooden table. The cases feature a range of colors and patterns, including blue cowboy boots, colorful vegetables, and white floral designs. Some cases are plain, while others are intricately patterned. The lighting is soft and warm, highlighting the diversity of the products. The background is the wooden table, creating a cohesive and natural setting. A text overlay reads 'Join them today and make the switch at pelacase.com'.
An overhead, slightly angled shot of a warm, medium-toned wooden table fills the entire frame. The prominent white 'pela' logo is centrally overlaid on the wooden surface, appearing clean and minimalist. The wood grain is clearly visible, adding a natural texture to the final shot. The lighting is soft and consistent, maintaining the warm and organic aesthetic of the brand. This serves as the brand's closing visual.
