0:00intro talking head A medium close-up shot features a young Caucasian woman with long blonde hair, parted on the side and styled with side bangs, looking directly at the camera. She wears a light pink sweatshirt with a colorful graphic design on the front depicting a computer, camera, and other creative tools, surrounded by the text "SMALL BUSINESS Big dreams". Her expression is friendly and engaging, with a slight smile and open mouth as she speaks. The background is a soft pink wall, illuminated by warm, scattered string lights on the right side, creating a cozy and inviting atmosphere. Shelves with various decorative items are visible in the blurred background, suggesting an office or creative workspace. The lighting is soft and even, highlighting her face without harsh shadows.
A close-up, slightly downward-angled shot captures a hand sliding a vibrant, custom-designed art print out of a black Canon inkjet printer. The print features a whimsical, colorful illustration of a night sky with stars, planets, and the phrase "COUNTING MY LUCKY STARS" in bold purple lettering on a pastel purple background. The printer itself is sleek and black, with the Canon logo prominently displayed. A stack of light pink tissue paper and other white papers are visible on top of the printer. The lighting is bright and uniform, emphasizing the crisp details and rich colors of the print as it emerges.
0:04product printing closeup An extreme close-up shot focuses on a hand gently pulling a freshly printed art design from a black Canon printer. The print is predominantly purple with a cartoon-style illustration of planets, stars, and the word "STARS" partially visible in a bold, wavy font. The paper has a slight shimmer, indicating the quality of the print. The background is blurred, showing the dark casing of the printer. The lighting is soft and natural, highlighting the texture of the paper and the vibrant ink colors. The focus is sharp on the print itself.
A medium shot from a slightly elevated angle shows a young woman, with her blonde hair tied up in a casual ponytail, meticulously folding a plain white t-shirt on a blue, dotted folding board. She is wearing a grey sweatshirt with a small yellow sun graphic on the front and clear-framed glasses. The background reveals a creative workspace with light pink walls, white shelving holding boxes, and a white desk with office equipment like a monitor and printer. The lighting is bright and airy, suggesting a well-lit indoor environment. The woman's movements are precise and focused on the task of neatly folding the garment.
0:06talking head explainer A medium close-up shot features the same young Caucasian woman with long blonde hair, speaking directly to the camera. She maintains an engaging and friendly expression, with animated hand gestures as she articulates her points. She wears the light pink sweatshirt with the "SMALL BUSINESS Big dreams" graphic. The background is identical to the first scene: a soft pink wall with subtle warm string lights and blurred shelving elements, creating a cohesive and inviting visual. The lighting remains consistent, offering a soft glow that enhances her features and the warm aesthetic of the room.
A medium shot captures the young blonde woman, now seen in profile, seated at a white desk in her home office. She is focused on a task, holding a digital pen in her right hand and using a small graphics tablet, with her left hand resting on a white keyboard. A white ceramic mug with a warm beverage is on the desk to her right. The background features a light pink wall, white shelving with pink boxes, and a light blue printer/cutter machine (possibly a Cricut or similar device) on a shelf above. Natural light streams in from an unseen window, illuminating the scene.
0:11art print closeup A close-up shot focuses on a purple art print, titled "COUNTING MY LUCKY STARS." The print features a whimsical, cartoon-like design with a dark purple, pink, and blue galaxy backdrop, adorned with smiling yellow stars, crescent moons, planets, and shooting stars. The text is prominent at the top and bottom. The lighting is soft and even, emphasizing the vivid colors and intricate details of the illustration. The print is slightly angled, suggesting it's being held or displayed.
0:13art prints comparison A close-up shot reveals two distinct art prints lying side-by-side on a light-colored surface. The left print is a soft beige with a "LUCKY DAY" ticket graphic, featuring a four-leaf clover and stars, while the right print is the vibrant purple "COUNTING MY LUCKY STARS" design with a celestial theme. The camera slowly pans from left to right, showcasing the details of both prints and allowing for a comparison of their styles and colors. The lighting is bright and neutral, ensuring that the colors of the prints are accurately represented.
0:16hanging art prints A medium shot from a slightly high angle shows the young blonde woman, seen from the waist up and in profile, meticulously arranging two art prints on a wooden slatted accent wall. She gently presses the prints against the wall, likely securing them. A white shelf above her holds stacks of white and brown cardboard boxes. In the foreground, partially visible, is a white desk with a laptop displaying a screen and a white printer/scanner. The overall color palette is warm with natural wood tones, white, and pink accents from the prints and background.
0:18calendar showcase A close-up shot captures a hand flipping through the pages of a spiral-bound 2025 calendar. Each page features a unique, colorful, cartoon-style illustration at the top corresponding to a month, alongside a light pink grid for dates at the bottom. Themes include a pink castle with fireworks, autumn pumpkins, and a summer scene with a sun. The dominant colors are various shades of pink, yellow, green, and purple, maintaining a cheerful and whimsical aesthetic. The hand moves smoothly, showcasing each month's design and the functionality of the calendar.
0:23screen recording menu A screen recording shows a digital interface with "Gelato" visible at the top left. A menu dropdown is open, displaying options like "Home", "Product catalog", "Orders", "Stores", etc. A mouse cursor moves down the list, highlighting different options, then clicks on "Orders". The background of the interface is predominantly white with clean, minimalist iconography. The overall impression is that of navigating a user-friendly e-commerce or print-on-demand platform.
0:25screen recording stores A screen recording displays a "Your stores" section within the Gelato interface. An "Active" store named "CoconuTacha" is prominently shown with a green Shopify logo and store region/currency details. Below, options to "Add product" and connect to "Shopify" or "Etsy" are visible, suggesting integration capabilities. The interface is clean, with a white background and clear, readable text. A mouse cursor hovers over the "Add product" button, indicating readiness for action.
0:26screen recording product categories A screen recording shows a scrollable list of product categories within the Gelato platform. The screen displays large, illustrative thumbnails for "Fine Art" and "Posters," with a price range indicated for the Fine Art option. The content below "Posters" is still loading or partially visible. The interface maintains a minimalist white background, focusing on product visuals. The cursor scrolls down the list, indicating browsing through available products.
0:28screen recording product selection A screen recording highlights the process of selecting a product in Gelato. A vibrant poster featuring an abstract, colorful citrus fruit slice in pink and orange tones is shown. Below the image, details like "Museum-Quality Matte Paper Poster" and pricing options are displayed. The cursor clicks on this product, demonstrating the user's choice within the platform. The clean white interface ensures the product image stands out.
0:29screen recording customize design A screen recording displays a design customization interface within Gelato. A pink background poster template features a cute, cartoon-style slot machine with "make your own LUCK" text and confetti accents. The interface shows controls for adjusting the design's position, fill, fit, rotation, and other details. The cursor interacts with these controls, demonstrating the flexibility in customizing the product. The focus is on the creative process of adapting a design to a physical product.
A quick cut displays a full-screen graphic with the large, bold black text "WHY" centered on a solid light pink background. A thin black vertical line flashes to the right of the 'Y', creating a visual emphasis as if prompting a question. This graphic serves as a brief, impactful transition, likely introducing a key point or question in the narrative.
0:31animated world map A clean, animated graphic of a grey world map appears on a white background. Small orange dots are scattered across North and South America, then rapidly populate across Europe and parts of Asia, representing Gelato's local production hubs. The map slightly zooms out and repositions to encompass more of the world, visually demonstrating the global reach and localized production network of the service. The animation is smooth and informative.
0:32animated fulfillment process An animated graphic sequence on a white background illustrates the e-commerce fulfillment process. The first panel shows a smartphone and shopping bags with the text "Start Selling" and "Your customer browses your ecommerce store and places an order." The second panel depicts a factory line with the text "We take care of fulfillment." The third panel shows a stylized person carrying a gift box with the text "The order is shipped" and "We deliver your products directly to your customer via our fast and reliable global logistics network." The illustrations are minimalist line art with black outlines, conveying clarity and efficiency.
0:34container ship aerial An aerial, high-angle shot captures a massive container ship traversing a deep blue ocean. The ship is packed with multi-colored shipping containers, creating a striking pattern from above. White foam trails in its wake, indicating movement. The water is a dark, rich blue, contrasting with the vibrant colors of the containers. The shot emphasizes the vastness of global shipping and logistics.
A close-up shot focuses on a small area of dark, choppy ocean water filled with visible debris and pollution. Plastic bottles, fragments of styrofoam, and other unrecognizable trash items float among small rocks and murky water. The scene uses desaturated, dark colors, conveying a somber and concerning mood. The movement of the water is slight, causing the debris to gently bob.
0:36talking head solution A medium close-up shot again features the young Caucasian woman with long blonde hair, looking directly at the camera. She has a warm, reassuring smile, and her expression is open and engaging. She wears the light pink sweatshirt with the "SMALL BUSINESS Big dreams" graphic. The background is the familiar soft pink wall with blurred warm string lights and shelving, maintaining a consistent and appealing aesthetic. Her body language is relaxed and confident, reinforcing the positive message of the solution being presented.
0:38screen recording multiple products A screen recording scrolls through various product mock-ups within the Gelato interface, showcasing the diversity of customizable items. Categories like "New Arrivals," "Valentine's Day," "Women's clothing," "Kids & baby clothing," "Calendars," "Cards," "Phone cases," and "Tumblers" are visible, each with attractive example products. These include mugs with custom prints, a Valentine's themed calendar, t-shirts on models (one adult, one child), phone cases, and travel mugs. The cursor scrolls fluidly, highlighting the extensive product catalog and the ease of applying designs to different items.
A static, top-down close-up shot features a clean white t-shirt lying flat on a light-colored, textured surface. The t-shirt is emblazoned with a stylish graphic of three outline drawings of tacos, with the word "TACOS" in bold, dark green letters overlaid on them. Smaller text like "MEXICAN" and "CUISINE" accompanies the design. The lighting is soft and even, highlighting the fabric texture and the design's details.
A close-up shot presents two white ceramic mugs, each featuring a distinct custom design, resting on a clean, bright white surface. One mug is lying on its side, displaying a whimsical pattern of colorful, abstract shapes (red, yellow, green leaves/blobs). The other mug stands upright, revealing a bold, glitch-effect graphic in dark purple, blue, and green. Both mugs have a vibrant yellow interior and handle. The lighting is bright and studio-like, emphasizing the product quality and design clarity.
0:45showing finished prints A medium shot captures the young blonde woman, from the chest up, holding up two of her custom art prints towards the camera. On her left, she holds the pink "LUCKY DAY" ticket print (seen earlier), and on her right, the purple "COUNTING MY LUCKY STARS" print. She smiles broadly and looks directly at the camera, conveying pride and satisfaction in her products. The background is blurred but shows the familiar pink wall and hints of her creative workspace.
0:46screen recording place order A screen recording shows the Gelato interface focused on a "Premium Matte Paper Poster" product featuring the "make your own LUCK" slot machine design on a pink background. Product details like orientation, size, and creation date are listed. Below the product image, two prominent buttons are displayed: "Add to store" and "Place an order". A mouse cursor hovers over, then clicks "Place an order," simulating the final step of purchasing a sample. The interface is clean and user-friendly.
0:48call to action products A medium close-up shot features the young blonde woman holding up a large pink 2025 calendar in her left hand and the purple "COUNTING MY LUCKY STARS" art print in her right hand. She looks from the products to the camera with a bright, satisfied smile, showcasing both items clearly. Her pink sweatshirt with the "SMALL BUSINESS Big dreams" graphic is visible. The background is her recognizable pink creative space, slightly blurred. Her joyful expression suggests confidence in the products' quality.
0:51outro talking head A medium close-up shot of the young blonde woman, identical to the previous talking head segments. She clasps her hands together in front of her chest, then points towards the camera with a friendly, excited expression as she speaks. Her long blonde hair, light pink sweatshirt with the "SMALL BUSINESS Big dreams" graphic, and the signature pink-themed background with soft string lights are all consistent. Her animated facial expressions and gestures convey anticipation and an invitation for further engagement.
