0:00front view phone placement
The scene opens with a full-body shot of a muscular, shirtless man standing in front of a raw concrete wall with horizontal indentations. He is facing the camera, slightly looking down. He is shown inserting a white smartphone into a clear pocket integrated into the front waistband of his dark teal running shorts. The framing captures him from just above his white baseball cap to his white running shoes. The lighting is bright and even, suggesting an overcast day or shaded outdoor area, casting soft shadows. The overall color palette is muted, dominated by the grays of the concrete, the teal of the shorts, and the man's warm skin tone. The mood is functional and focused on product demonstration.
0:02front waistband detail
This shot is a tighter medium close-up, focusing on the man's torso, waist, and upper thighs. He is still facing slightly towards the camera, but the angle is more angled to the right. He continues the action of inserting a white smartphone into the integrated clear pocket at the front of his dark teal running shorts. The background remains the textured concrete wall. The lighting is consistent, providing clear visibility of the product's details. The focus is purely on the functional aspect of the running shorts' storage. The dominant colors are the teal of the shorts and the grey of the concrete. A subtle, quick push-in emphasizes the action.
0:02side view airpods placement
The camera is positioned slightly to the left and front of the man, capturing a profile-like view that shows his right side and a partial view of his front. He is shown inserting a white AirPods case into a small, zippered pocket at the front-right side of his dark teal running shorts' waistband. His head is slightly turned towards the waist, observing the action. The background is the same concrete wall. The lighting remains soft and even. This scene focuses on another storage capability of the shorts, highlighting the zippered pocket. The color scheme is consistent with the previous scenes, emphasizing the teal and grey tones. The camera is static.
0:05side pocket detail
This scene provides a medium close-up shot from the man's right side, focusing specifically on his hip and upper thigh. He is shown inserting a white smartphone into a deep, open pocket located on the side of his dark teal running shorts. The concrete wall forms the background. The lighting is consistent and clear. This view emphasizes the practical design of the side pockets, demonstrating their capacity and accessibility. The color palette continues to feature the rich teal against the neutral grey. The camera remains static, allowing for a clear view of the product's feature.
0:07back view bottle placement
The scene shifts to a full-body shot of the man from behind, providing a clear view of his back and the rear waistband of his shorts. He is shown inserting a small, clear soft flask or water bottle with a neon green cap into a pocket integrated into the back waistband of his dark teal running shorts. He uses both hands to pull up the waistband slightly to make room for the bottle. The concrete wall is visible in the background, extending from the bottom of the frame to the top. The natural light highlights his muscular back and the details of the shorts. The dominant colors are the teal, grey, and the man's skin tone, with a pop of neon green from the bottle cap. The camera is static, capturing the full action clearly.
0:09side view gel placement
This is a medium close-up shot from the man's left side, focusing on his hip and upper thigh. He is shown inserting multiple brightly colored energy gels (yellow and pink packaging) into an elasticated pocket integrated into the left side of his dark teal running shorts' waistband. His left arm is slightly raised and bent to perform the action. The concrete wall remains the background. The consistent, even lighting illuminates the details of the gels and the stretchy nature of the pocket. The color palette introduces vibrant yellows and pinks against the muted teal and grey, making the gels stand out. The camera is static, providing a steady view of this specific product feature.
0:12man walks away logo reveal
The scene starts with a medium shot of the man facing left, taking a few steps forward in a walking motion. He is seen from a slightly lower angle than previous shots, walking from the left side of the frame towards the right. As he walks past the center, a white text overlay appears on the concrete wall, first showing 'FLIPBELT' then revealing the 'stride' text and logo as he continues to walk off-screen. The background is the familiar concrete wall, which now serves as a canvas for the product branding. The lighting remains bright and natural. The overall color palette is consistent with the neutral background and teal shorts, but the white text and logo introduce a clean, branded element. The camera is static as the man moves through the frame.