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Last month, @newbalance returned to @bredabudhabi to host its New Balance Souq pop-up.
Inspired by traditional Middle Eastern courtyards, the inner-festival retreat offered guests a place to unwind and recharge with a sanctuary-like set-up serving up regional delicacies.
Elsewhere in the pop-up, New Balance also offered a customization booth where sneaker models could be updated with charms and trinkets that take inspiration from iconic items from the region.
To find out more about this unique New Balance pop-up head to Hypebeast.com now.
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