0:00intro text reveal The scene opens with a clean, minimalist white background. A thin, dark grey horizontal line stretches across the middle of the frame. Below it, in bold, sans-serif black typography, the letters 'IWC' appear, followed by 'Ingenieur.' on the next line, then 'Form und' and finally 'Technik.' on subsequent lines. All text is centered horizontally. The overall aesthetic is very stark and modern, emphasizing the text. The lighting is bright and even, creating a crisp, shadowless look. There's no camera movement, establishing a static shot. The rapid appearance of text creates a dynamic yet elegant introduction.
The scene presents a full-frame view of bold, sans-serif black text on a pure white background. Two thin, dark grey horizontal lines bracket the text, one above and one below. The text reads 'IWC Ingenieur.' on the first line, 'Form und' on the second, and 'Technik.' on the third, all centered horizontally. The bright, uniform lighting creates a high-contrast, clean visual. There is no camera movement, establishing a static, elegant presentation. The overall color palette is strictly black and white, conveying a sense of sophistication and precision, acting as a clear brand statement or theme introduction.
0:02product side rotation A luxurious rose gold IWC watch is showcased against a stark white background. The camera focuses on the side profile of the watch, positioned initially in the lower-left corner of the frame. The watch features a brushed and polished rose gold case and bracelet, with a prominent fluted crown on the right side engraved with the IWC logo. The watch's profile reveals its robust yet elegant construction. The lighting is soft and even, highlighting the metallic luster and subtle textures of the rose gold, creating a warm, sophisticated glow without harsh shadows. The watch itself slowly rotates on its own axis, while the camera executes a gentle dolly forward and a slight upward tilt, bringing the watch face into view as it rotates.
0:06product face extreme close up This scene provides an extreme close-up of the rose gold IWC watch face, dominating the upper-right portion of the frame. The watch face is a deep, textured black with an intricate geometric grid pattern. Rose gold hour markers, shaped like elongated trapezoids, stand out against the dark background, along with matching rose gold hands. The 'IWC SCHAFFHAUSEN' logo is visible just below the 12 o'clock position, and 'INGENIEUR' is printed above the 6 o'clock mark. A small date window is positioned at 3 o'clock, showing the number '25'. The watch bezel is also rose gold, secured by visible screws at each cardinal point. Soft, directed lighting emphasizes the three-dimensionality of the dial texture and the polished facets of the hands and markers, creating subtle reflections. The watch is slowly rotating on its own axis, allowing a detailed view of its intricate design and craftsmanship.
0:11product full rotating shot The scene transitions to a full shot of the rose gold IWC watch, standing upright and slightly angled, occupying the central portion of the white background. The watch’s entire form, including its integrated rose gold bracelet and case, is visible. The black textured dial with rose gold accents is clearly discernible. The lighting remains bright and even, casting minimal shadows and making the watch appear to float against the pristine white. The watch slowly rotates on its vertical axis, showcasing its complete design from various angles, from the face to the bracelet clasp, emphasizing its elegant silhouette and craftsmanship.
0:13product side details An extreme close-up focuses on the right side of the rose gold IWC watch case. The intricate details of the brushed and polished rose gold metal are highlighted, including the fluted winding crown, which is prominently positioned and features the IWC logo. A rectangular push-button or slider is visible on the side of the case, indicating additional functionality. The edges and bevels of the case are sharp and precise, reflecting high-quality manufacturing. The bright, studio-like lighting emphasizes the texture and sheen of the metal, creating subtle reflections that define its contours. The watch slowly rotates on its own axis, allowing for a detailed inspection of these specific components and the quality of their finishing.
0:16product movement reveal The camera presents an extreme close-up of the back of the rose gold IWC watch, highlighting its transparent case back. Through the sapphire crystal, the intricate mechanical movement of the watch is visible. Gears, screws, and jewels can be seen, along with the oscillating weight, which is adorned with the brand's logo. Around the rim of the case back, engravings like 'INTERNATIONAL WATCH CO.' and 'SCHAFFHAUSEN' are clearly legible, along with 'INGENIEUR' and '10 BAR' (indicating water resistance). The rose gold casing frames this internal marvel, displaying both the luxurious exterior and complex internal engineering. The lighting is precise, illuminating the tiny components without creating harsh glare. The watch slowly rotates on its own axis, offering a dynamic view of the sophisticated movement.
0:22product full static shot The scene displays a full, slightly elevated view of the rose gold IWC watch, perfectly centered against a pristine white background. The watch is static, allowing for an unobstructed appreciation of its complete design. The integrated bracelet, the robust rose gold case, and the black dial with rose gold hands and indices are all in sharp focus. The date window at 3 o'clock shows '25'. The lighting is bright and evenly diffused, illuminating every facet and curve of the watch without any distracting shadows, emphasizing its luxury and flawless construction. The overall impression is one of elegant precision and timeless design.
0:25product full static zoom out The scene shows the rose gold IWC watch in a full, static view, positioned centrally against a pure white background. The watch is identical to the previous shot, showcasing its complete design, including the integrated rose gold bracelet, case, and black dial with rose gold accents and the date '25'. However, the camera slowly zooms out slightly, subtly increasing the white space around the watch, giving it a more isolated and prominent presence. The bright, even lighting continues to highlight the watch's luxurious finish and meticulous details, maintaining a clean and sophisticated aesthetic. This subtle movement draws the viewer's eye to the watch as a singular, exquisite object.
0:27brand logo endcard The scene features the IWC brand logo and name on a pure white background. The text 'IWC' appears in a larger, elegant, sans-serif black font, positioned centrally. Directly below it, 'SCHAFFHAUSEN' is displayed in a slightly smaller, lighter weight, sans-serif black font. Both lines of text are horizontally centered. The lighting is uniform and bright, typical of a clean brand presentation. There is no camera movement, and the scene is static, serving as a clear brand identification at the end of the video. The simple black and white palette conveys timelessness and sophistication, reinforcing brand identity.
A plain, solid white screen with no discernible elements. This appears to be a rapid fade-out or end frame, maintaining the minimalist aesthetic of the video. The lighting is completely bright and uniform, suggesting the final moment before the video concludes. The absence of elements provides a clean, definitive end.
