0:00split screen amazon warning The scene displays a dynamic split-screen composition. The upper frame presents a close-up, slightly fisheye POV shot of an Amazon product page for 'Carpe Underarm Antiperspirant Deodorant Advanced Sweat & Odor Protection Formula'. The white product packaging with vanilla pods and 'Coconut Vanilla' is prominent. A white text overlay at the bottom of this upper frame reads 'DON'T BUY THIS ON AMAZON' with red 'X' emojis on either side, aggressively warning against the purchase. The lower frame shows a medium shot of a male presenter standing confidently in a living room setting, holding an orange Carpe product in his left hand and a short, brown, bat-like wooden stick in his right, poised to strike a large TV screen to his right, which also displays the Amazon product page. He looks directly at the camera with an intense expression. The room features a wooden floor, a brick accent wall, a light wooden ceiling, and a stainless steel utility cart holding the TV. Text overlay in the lower frame reads 'Do not buy Carpe'. The lighting is bright and even, suggesting indoor natural light supplemented by overhead fixtures. The overall mood is urgent and direct.
0:02product explanation with graphics The scene features a medium shot of the male presenter standing in the same living room, speaking directly to the camera. He holds the orange Carpe product in his left hand and gestures with the wooden stick towards the large TV screen on the stainless steel cart to his right. The TV screen displays the Amazon product page for Carpe, highlighting its 'top-selling' status. A prominent graphic overlay appears briefly, showcasing the 'Carpe Underarm Antiperspirant Deodorant' product image with its 'STOP SWEAT & ODOR' claim, price, and 'Rank: ORG. 2' for top-selling. The background includes a warm wooden ceiling, a red brick wall, and part of a light-colored couch. The lighting is bright, emphasizing the presenter and product. The presenter's facial expression is enthusiastic and confident as he describes the product's attributes. Text overlays appear: 'Yeah, Carpe is', 'top-selling', and 'deodorants on Amazon. It comes in all of these premium fragrances'. The camera remains static.
0:08split screen tv hit preview This is a brief, dynamic split-screen shot, similar to the opening. The upper frame is a fisheye POV from below, showing the Amazon product page on the large TV screen, with the wooden bat quickly approaching it from the top left. The screen is still intact. The lower frame shows the male presenter in a medium shot, holding the orange Carpe product and swinging the wooden stick towards the TV screen. His expression is focused and determined. The background elements of the room (brick wall, wooden ceiling, furniture) are still visible. Text overlay: 'It's got thousands'. This moment acts as a quick, impactful transition.
0:08product features and benefits The scene continues with the male presenter in a medium shot, confidently speaking to the camera. He holds the orange Carpe product in his left hand and uses the wooden stick to point towards the large TV screen, which still displays the Amazon product page for Carpe. Text overlays provide key information: 'of five-star reviews because it's the first thing to work for so many people. Carpe is a quick-drying lotion that stops odor and sweat. It has ingredients that stop sweat, prevent body odor, and actually help reduce bacteria growth.' The presenter maintains an enthusiastic and informative tone, emphasizing the product's effectiveness. The background remains consistent with the living room setting, featuring the wooden floor, brick wall, and wooden ceiling. The lighting is bright and clear. The shot is static, focusing on the presenter and the product information on the screen.
0:21split screen amazon warning reiteration Similar to the initial warning, this scene features a split-screen. The top frame again shows a fisheye POV of the Amazon product page for Carpe on the large screen, with the wooden bat rapidly approaching. The screen is still intact. The lower frame captures the male presenter in a medium shot, reiterating the warning with a strong, determined expression. He holds the orange Carpe product in his left hand and draws back the wooden stick, preparing to swing at the TV. Text overlay on the bottom frame reads: 'But do not buy Carpe on Amazon'. The overall visual is a clear call to action against purchasing the product from Amazon.
0:24split screen tv shatters This scene captures the climax of the product demonstration: the TV screen being physically destroyed. It is a quick cut, split-screen shot. The upper frame is a fisheye POV, showing the wooden bat making forceful contact with the large TV screen, which shatters explosively upon impact. Shards of 'glass' and bright visual distortions emanate from the point of impact. The lower frame shows the male presenter completing a powerful swing of the wooden stick against the TV. The TV momentarily disappears from view as it's struck, illustrating the force of the hit. The text overlay 'on Amazon' reinforces the message about where not to buy the product. The dramatic action is emphasized by the visual effects of the breaking screen.
0:25split screen offer reveal The scene maintains a split-screen format, but the focus shifts. The upper frame is a fisheye POV from below, looking up at the now shattered TV screen, which is tilting forward from the impact, exposing the internal components. The wooden bat is still visible in the frame, suggesting the recent action. The lower frame transitions to a medium close-up of the male presenter. He is smiling widely, looking directly at the camera with an expression of triumph and relief, his glasses slightly askew. He holds the orange Carpe product in his left hand and the wooden stick in his right. He is in the same living room, with the broken TV now partially off-screen. A prominent red banner text overlay appears: 'Up to 56% OFF free shipping!' accompanied by the spoken phrase 'When you can get it at our website for up to 56% off with free gifts, including free shipping!' This part of the video reveals the actual offer and call to action.
0:31wide shot picking up tv This is a wide shot of the entire living room, providing a broader view of the environment. The male presenter is now bending down, attempting to lift the shattered TV screen which has fallen onto the wooden floor. He still holds the orange Carpe product in his right hand and the wooden stick in his left. The room features exposed red brick walls on the right, light wooden paneling on the left, a light wood-slatted ceiling, and shiny hardwood floors. A large window with white curtains allows natural light to enter. A cozy living area with an orange couch, white rug, and glass coffee table is visible in the mid-ground. In the far background, near another window, a decorated Christmas tree adds a seasonal element. The text overlay 'Up to 56% OFF free shipping!' persists, along with 'Do not buy Carpe on Amazon. I keep saying this,' emphasizing the call to action and the reason for the drastic demonstration. The shot is static.
0:35close up final pitch and cta The scene transitions to a medium close-up of the male presenter, who is now standing upright and speaking directly to the camera with high energy and enthusiasm. He holds the orange Carpe product in his left hand, occasionally gesturing with it and his right hand. The background shows the familiar brick wall, a framed map of 'DURHAM', and the wooden ceiling. The broken TV is no longer visible, implying it has been removed. Text overlays continue to display 'Up to 56% OFF free shipping!' and 'And if you haven't tried Carpe yet, I don't know why not. Now's the perfect time. Click that link below and stay dry out there.' The presenter's facial expressions are animated, with a wide, inviting smile and bright eyes, conveying genuine excitement. The lighting is still bright and even. The camera is static, focusing on his persuasive delivery.
The final scene returns to a fisheye POV shot from below, looking up towards the wooden-slatted ceiling and the brick wall. The broken TV screen, still visibly shattered, is slowly lifted out of the frame by unseen hands. The wooden bat is also visible, resting against the edge of what appears to be the stainless steel cart. The Christmas tree in the background is still discernible through the window. The persistent red banner text overlay 'Up to 56% OFF free shipping!' remains visible throughout the entire shot, serving as a final reminder of the offer. The lighting suggests an indoor setting with ambient light. This shot acts as a clean-up and final visual punch after the main action.
