0:00brand logo intro
A static shot featuring the Neutrogena brand logo against a clean white background. The logo 'Neutrogena' is displayed prominently in a bold black serif font, centered within a solid black rectangular box. Below this box, the phrase 'BEAUTY TO SCIENCE' is spelled out with wide spacing between letters, interrupted by a thin black horizontal line extending beneath 'BEAUTY' and 'SCIENCE'. The overall aesthetic is minimalist and high-contrast, with stark black and white elements. The lighting is even and bright, highlighting the crisp lines of the logo. No movement or additional visual elements are present in the frame, maintaining a focus solely on the brand identity.
0:01woman smiling flashback 1
A close-up shot of a Caucasian woman with warm reddish-brown hair tied back, revealing a fair complexion and light brown eyes. She is smiling broadly, showing her upper teeth, and her gaze is directed slightly upwards and to the right, suggesting she is interacting with someone off-screen. She is wearing a soft, casual red hoodie or sweater, with only a portion of the garment visible around her shoulders and neck. The background is softly blurred and dark, with a few out-of-focus light sources creating bokeh, indicating an evening or low-light outdoor setting. The lighting is soft and flattering, highlighting her facial features without harsh shadows, giving a warm and nostalgic mood. A 'Neutrogena Remembers' graphic and text overlay from 'Beverly Hills 90210' is visible in the bottom right corner.
0:02man smiling flashback 2
A close-up shot of a Caucasian man with fair skin and short, dark, curly hair, complemented by a light stubble beard covering his jawline and chin. He is looking downwards and slightly to his right, with a soft, warm smile on his face, implying an intimate moment or conversation. His expression is gentle and affectionate. He is wearing a grey knitted sweater, partially visible around his neck and shoulders. The background is out of focus and dark, similar to the previous shot, suggesting the same low-light setting. Soft, diffuse lighting illuminates his face from the front-left, creating subtle shadows and highlighting his features. The overall color palette is muted, with warm skin tones against the cool grey of his sweater and the dark, blurred background. The 'Neutrogena Remembers' graphic and text overlay remain in the bottom right corner.
0:03dermatologist talking head
A medium close-up shot of an African American woman, a dermatologist, with dark, curly hair neatly pulled back into a bun or ponytail. She is wearing a professional white lab coat over a dark top. She looks directly at the camera with a confident, slightly knowing smile, conveying approachability and expertise. The background is dimly lit and blurred, featuring faint vertical and horizontal lines of a modern, possibly clinical or laboratory, interior. The lighting is soft and directional, casting subtle shadows that highlight her facial contours. As the scene progresses, white text appears at the bottom of the screen: 'Dr. Shauna Higgins, M.D., FAAD' followed by 'Board-Certified Dermatologist'. The 'Neutrogena Remembers' graphic and associated text remain in the bottom right corner, suggesting continuity with the flashback segments. The color palette is predominantly cool, with the crisp white of her lab coat contrasting with the dark background and her warm skin tone.
0:07product application close up
A very close-up shot, from a slightly overhead perspective, focusing intently on hands interacting with a silver-gray jar of Neutrogena Rapid Wrinkle Repair Retinol Regenerating Cream. A person with light-to-medium skin tone and neatly manicured nails, painted with a light pink polish, uses their right index finger to scoop a small, dollop of the thick, white cream from the jar. The jar is clearly labeled 'Neutrogena RAPID WRINKLE REPAIR RETINOL REGENERATING CREAM Fragrance-Free' in black and white text. The background is blurred, showing hints of a dark garment, possibly a suit or professional attire. The lighting is soft and even, highlighting the creamy texture of the product and the glossy, reflective finish of the jar. The action is precise and deliberate, showcasing the product's consistency and ease of use.
0:09dermatologist applying cream face
A medium close-up shot of the same African American dermatologist from Scene 4, now actively applying a small dab of white cream to her right cheek with her right index finger. Her dark, curly hair is still neatly pulled back. Initially, she looks slightly off-camera to her left, then gracefully turns her gaze to look directly into the camera with a subtle, confident smirk and a direct, engaging expression. She is wearing her white lab coat, and a small, gold-toned hoop earring is visible on her left ear. The background is dark and out of focus, similar to the previous clinical setting. The lighting is soft and even, emphasizing her smooth skin and the product's application. At the bottom of the screen, small white text appears: '*based on appearance of under-eye, cheek and crow's feet wrinkles.', providing a disclaimer for the product claim. The scene conveys a blend of professional endorsement and personal use.
0:12dermatologist with couple background
A medium-wide shot, transitioning from the previous scene. The African American dermatologist is positioned prominently in the left foreground, her back mostly towards the camera. She turns her head slightly towards the camera, maintaining a subtle, almost knowing smile. In the blurred background, to the right, an indistinct couple (a man and a woman) are seen from behind, embracing intimately. Their forms are shadowy and out of focus, but their body language clearly suggests affection and closeness. The background remains dark and out-of-focus, contrasting with the clearly lit and focused foreground character. The white text '*based on appearance of under-eye, cheek and crow's feet wrinkles.' persists at the bottom of the screen. This shot subtly juxtaposes the professional figure with a hint of romantic narrative from the earlier 'Neutrogena Remembers' segments, implying the product's benefits in maintaining youthfulness and connections.
0:13product hero shot call to action
A final hero product shot featuring the Neutrogena Rapid Wrinkle Repair Retinol Regenerating Cream jar. The silver-gray, cylindrical jar is positioned centrally on a textured, dark gray surface that reflects light subtly. The jar is open, with a generous, artfully swirled dollop of thick white cream piled on top, showcasing its rich texture and appealing consistency. The background is a dark, gradient blue-black, with soft, out-of-focus highlights, creating a premium and luxurious feel. Above the product, prominent white sans-serif text displays 'Neutrogena' followed by 'Reverse 7 years of visible aging.*' and a smaller 'Shop Now' call to action. The asterisk refers to the small white text at the bottom: '*based on appearance of under-eye, cheek and crow's feet wrinkles.'. The lighting is dramatic and controlled, with focused highlights on the cream and jar, creating depth and allure. The overall color palette is cool and sophisticated, emphasizing the product's efficacy and premium quality.
