0:00woman eating chips with text overlay
A young woman is prominently featured in a medium shot, seated at a light-colored, reflective table and facing the camera directly. She holds a large, white and blue bag of 'Utz Ripples Original' potato chips, which is positioned in front of her. Initially, a second, unseen hand reaches into the chip bag. The woman then takes a single, ridged potato chip, examines it briefly with a thoughtful expression, and then takes a bite, visibly chewing and reacting with clear satisfaction. A dark blue text overlay at the top reads: 'Day 3 of choosing the chip with 3 simple ingredients and the best crunch'. Later, a red text overlay with emojis appears below: 'I love my job! 🥔 💧 🧂'. The background features a modern, brightly lit interior with glass partitions and subtle architectural elements, suggesting an office or contemporary commercial space. The lighting is bright and even, highlighting the woman and the product. The color palette is clean, dominated by neutral tones, the blue and white of the chip bag, and the woman's natural complexion and clothing.
0:08utz brand animation and product lineup
The scene transitions abruptly to a vibrant, deep blue background, animated with numerous small, white, sparkling particles that gently drift and shimmer across the screen, creating a sense of dynamic energy. The prominent 'Utz' logo, featuring a cartoon girl in a red dress with a bow, is displayed at the top in white, red, and blue text. Below it, large, bold white text declares 'CRUNCH & FLAVOR' with the word '&FLAVOR' in vibrant red, positioned above 'OVER EVERYTHING' in smaller white text. Three distinct bags of Utz potato chips slide into view from the sides: an 'Utz Original' bag (red and white) from the left, an 'Utz Kettle Original' bag (yellow and white) from the right, and an 'Utz Ripples Original' bag (blue and white) from the bottom-right, joining them to form a cohesive horizontal display. A bright green circular graphic then animates onto the screen, overlaying the lower part of the chip bags, prominently stating 'NO ARTIFICIAL FLAVORS, ONLY 3 SIMPLE INGREDIENTS, NO ARTIFICIAL COLORS' in white text, emphasizing the product's natural attributes. The overall presentation is clean, modern, and energetic, designed to highlight the brand's key selling points with a festive, appealing atmosphere.
