0:00eating chips review
The scene features a medium shot of a young Caucasian woman, approximately 20-25 years old, seated indoors. She is holding a large bag of Utz Original Potato Chips on a dark table in front of her. The background is brightly lit with a soft, diffused light, showing a blurred, minimalist indoor environment, possibly an office or modern kitchen, with light-colored walls and a hint of a window frame. The overall lighting is even and natural, with no harsh shadows. She takes a single potato chip from the bag, brings it to her mouth, and chews it, making a distinct crunching sound. Her facial expression transitions from focused to surprised satisfaction, and she gestures with her hand as if giving a seal of approval or a 'chef's kiss'. A dark blue banner across the top of the frame reads: "Day 2 of choosing the chip with simple ingredients and impeccable crunch." Later, a white text overlay appears below her chin that says "Still my favorite!" accompanied by small icons of a potato, a droplet (oil), and a salt shaker. The color palette is dominated by her grey t-shirt, the red, white, and blue of the chip bag, and the golden-yellow of the chips. The scene is shot with a static camera, maintaining a consistent frame.
0:08animated product reveal
The scene is an animated graphic display on a solid dark blue background with small, softly glowing white particles floating upwards and downwards, simulating a starry or snowy effect. The Utz logo, featuring a cartoon girl in a blue and red outfit, appears at the top, followed by large, stylized white and red text that reads "CRUNCH & FLAVOR OVER EVERYTHING." Below this, three distinct bags of Utz potato chips slide into view from different directions and settle in a row. From left to right, they are: Utz Original (white and red bag), Utz Kettle (white and yellow bag), and Utz Ripples (white and blue bag). Each bag features the Utz logo and an indication of "3 Ingredients." A vibrant green circular badge then animates into the lower central part of the frame, overlaying the bottom of the chip bags. This badge has white text stating: "NO ARTIFICIAL FLAVORS," "ONLY 3 SIMPLE INGREDIENTS," and "NO ARTIFICIAL COLORS." The overall color palette is a deep blue, contrasted with the bright white, red, yellow, and green elements of the logos, text, and product packaging, creating a clean and appealing brand message. The camera remains static while the graphic elements animate.
