0:00founder intro boot water test This scene uses a split-screen format. The top frame shows a medium shot of a male founder speaking directly to the camera, positioned centrally. He is in a brightly lit room with wooden shelves stocked with various work boots lining the background, creating a visual emphasis on the product. The lighting is even and clear, with a slight warm hue. The bottom frame features a close-up of a brown work boot with white soles, half-submerged in a tank of rapidly moving and splashing water. Bubbles and spray are visible, suggesting a durability or waterproofing test. The background of the bottom frame shows blurred rocks or debris at the bottom of the tank. The overall color palette is functional and earthy with the bright neon yellow of the founder's shirt standing out. Subtitles "Hey, guys. Eric here, founder" are overlaid on the bottom screen.
0:02founder announcement boots on equipment The scene maintains the split-screen format. The top frame continues to feature the founder, now announcing, "Brunt Workwear, and I've got some exciting news for you." He is still centrally framed against the boot-lined shelves, maintaining direct eye contact with the camera and gesturing with his hands. The bottom frame displays a rapid succession of two different close-up shots of work boots. The first shows a light brown, pull-on cowboy-style work boot with a white sole, sitting on the yellow fender of heavy construction equipment under an overcast sky. The second shot quickly replaces it with a lace-up brown work boot with a white sole and a dark toe cap, also resting on yellow construction equipment, implying various product types. The overall lighting is natural and a bit subdued for the outdoor shots. Subtitles "exciting news" are displayed.
0:04founder store announcement boots outdoors This split-screen scene continues with the founder in the top frame, now making a point with his index finger directed towards the camera, followed by a slight head nod. He says, "We're coming to a store near you." The background of shelves full of boots remains. The bottom frame quickly transitions between two close-up shots of different work boots placed outdoors on rugged, rocky, or dirt ground, with blurred industrial or natural backgrounds. The first is a brown lace-up boot with a dark toe cap, the second appears to be a different style, possibly a lighter brown. Both are depicted in an active outdoor environment, suggesting durability and real-world application. The outdoor lighting is soft, possibly nearing dusk or dawn, creating a slightly dramatic effect. Subtitles "to a store near you" are shown.
0:07founder customer interaction split The split-screen format persists. In the top frame, the founder, positioned centrally, is actively speaking and gesturing with both hands, conveying enthusiasm and understanding for his audience. He states, "There's a lot of you out there that want to try our boot and see it in person at stores." The background is still the boot-filled shelves, providing context. The bottom frame shifts between two scenes showing potential customers interacting with the boots. The first is a man in a black t-shirt and grey baseball cap, reaching for a boot on a similar wooden shelf. The second shows a younger man in a yellow t-shirt and dark pants, sitting on a bench in what appears to be a retail store setting, intently examining a work boot held in his hands. These shots illustrate the customer desire to engage with the product physically. The lighting in both bottom shots is practical and interior, matching a retail environment. Subtitles "try our boot and see it in person at stores" are visible.
0:11founder listened boots outdoors The split-screen presentation continues. The top frame shows the founder, still in the boot room, actively explaining "And so we listened and we're bringing them to stores near you." He gestures with his hands, maintaining a professional and approachable demeanor. The shelves of boots are visible behind him, reinforcing the product focus. The bottom frame alternates between two different work boots placed in natural, wet outdoor settings. The first is a pull-on cowboy-style work boot on wet, rocky ground with water reflecting the sky, implying ruggedness. The second is a classic lace-up work boot with a dark toe guard, also on wet ground, highlighting product variety and durability in challenging conditions. Both shots showcase the boots as ready for work. Subtitles "bringing them to stores near you" are overlaid.
0:14founder in store experience boot This split-screen segment continues the founder in the top half, speaking to the camera. He begins to explain the advantages of the retail expansion, saying, "Now, what that's going to allow, that's going to allow you to see it..." He uses both hands to emphasize his points, maintaining a confident and engaging posture in front of the boot-lined shelves. The background is composed of orderly rows of boots, reinforcing the product's abundance. The bottom frame features a close-up of a brown lace-up work boot with a dark toe cap and white sole, sitting on wet, dark ground, possibly gravel or mud, with reflections of light on the water. The background is blurred, focusing attention on the boot. The natural light on the boot suggests an outdoor setting. Subtitles "What that's going to allow" are displayed.
0:16boot on gravel sunset This is a full-screen, eye-level shot of a brown lace-up work boot resting on a large pile of light grey gravel. The boot is positioned slightly to the left of the frame's center, showcasing its sturdy design, reinforced toe, and white sole. The background is a soft, blurred sunset sky with warm orange and pink hues blending into a light blue, creating a gentle gradient. The natural, warm light from the sunset illuminates the boot from behind, creating subtle highlights and a soft glow around its edges. There are no other visible elements or actions. The scene evokes a sense of ruggedness meets aesthetic appeal, combining utility with beauty. Subtitles "It's going to allow you" are visible.
0:18boot on gravel sunset pan This scene is a slightly different angle and movement of the previous one. It's a full-screen, eye-level shot of the same brown lace-up work boot, still resting on a pile of light grey gravel. The camera slowly pans down and slightly forward, revealing more of the gravel in the foreground and subtly changing the perspective on the boot. The background remains the blurred sunset sky, with warm and inviting colors. The boot is well-lit by the ambient sunset glow, emphasizing its texture and construction. The overall mood is peaceful but resilient, highlighting the boot's durable nature against a beautiful natural backdrop, suggesting reliability even in challenging conditions. Subtitles "to smell it" are visible.
0:20boot in muddy puddle This is a full-screen, low-angle close-up shot of a brown lace-up work boot standing in a muddy puddle. The water is murky brown, and the boot's lower half is submerged, demonstrating its water resistance and durability. The surface of the puddle vividly reflects the blurred yellow and dark shapes of heavy construction equipment, suggesting an active work site and the boot's intended environment. The lighting is overcast but bright enough to clearly show the boot's details and the ripples in the mud. The color palette is dominated by browns, yellows, and the dark tones of the mud, creating a rugged and practical atmosphere. Subtitles "it's going to allow you" are visible.
0:21boot on wet ground construction background This full-screen shot presents a close-up of a brown lace-up work boot, identical to the one in the previous scene, standing firmly on wet, uneven rocky ground. The ground is dark and textured, with visible moisture and small stones. In the soft-focus background, large yellow construction equipment is visible, hinting at an active work environment without distracting from the main subject. The lighting is natural and even, casting no harsh shadows, ensuring clear visibility of the boot's features. The overall color scheme is earthy and muted, emphasizing the ruggedness of the boot and its intended use in demanding conditions. Subtitles "and understand why" are visible.
0:23founder value proposition boot The scene returns to a split-screen format. The top frame shows the founder, again centrally framed against the boot-filled shelves, passionately explaining that the retail presence will allow customers to "understand why we deliver the best value in the workwear market." He uses open-hand gestures, maintaining a confident and persuasive tone, emphasizing the brand's commitment to quality. The bottom frame reiterates the close-up of the brown lace-up work boot, standing on wet, rocky ground with blurred yellow construction equipment in the background. This visual reinforces the product's suitability for demanding work conditions, directly supporting the founder's claim of value and durability. Subtitles "we deliver the best value in the workwear market" are displayed.
0:26founder call to action aerial map This scene uses a split-screen format. The top frame features the founder, still in the boot room, concluding his message. He states, "So, as always, you spoke, we listened. So head over to our partners at Berey Bros in Hammond, Indiana." He gestures energetically, pointing first to himself, then to the side, maintaining eye contact with the camera. The background of boot-filled shelves remains. The bottom frame transitions from a high aerial satellite view of a city, showing a dense grid of residential and commercial areas, to a closer, slightly tilted aerial view of a specific street. The camera slowly zooms in and moves along the street, highlighting an urban landscape with houses, trees, and commercial buildings. This visual guides the viewer to a physical location, reinforcing the call to action. Subtitles "So, as always, you spoke. We listened. So head over to our partners at Berey Bros in Hammond, Indiana" are overlaid.
0:31website store locator globe This is a full-screen shot of a website interface. The top features the 'BRUNT' logo in orange and white, followed by a bold black text header "FIND RETAILERS NEAR YOU." Below this, there's a search bar labeled "Type a City or State" with a red search icon, allowing user interaction. The main portion of the screen is occupied by an animated, rotating 3D globe, initially showing North America. Clouds move across the continent, and the camera slowly zooms into the United States, then pans across to highlight various regions, dynamically illustrating broad geographic reach for retail locations. The interface is clean, predominantly white with black text and touches of orange and red, consistent with brand colors. Subtitles "Or visit the store locator on bruntworkwear.com and find a store near you" are prominently displayed.
