0:00family beach gathering sunset The scene opens with a multi-generational family happily interacting on a beach during sunset. The camera is framed in a medium shot, slightly tilted to capture a vertical composition suitable for social media. In the foreground, an older man with graying hair, wearing a light-colored striped shirt, holds a young child in his arms. The child, likely a girl, wears a striped sailor-style shirt and dark shorts, laughing joyfully with her mouth wide open. Her hair is tied in a bun. The older man smiles, looking at the child. As the scene progresses, more family members enter the frame from the right, including an older woman embracing the child and the older man, and a young adult male with glasses smiling in the background. A young girl in a yellow shirt also appears on the far right. The background features a blurred ocean shoreline with warm, soft light from the setting sun, creating a golden glow that backlights the family. The overall color palette is warm, with golden yellows, soft oranges, and the blue/white tones of the clothing. Yellow text overlays appear sequentially: 'More to send...' at the bottom center from 0ms-2100ms, 'less in fees.' from 2100ms-4400ms, and 'with $0 transfer fee*' from 4400ms-6650ms. A 'Western Union' logo with its distinctive yellow 'WU' symbol and black text is positioned in the top left corner throughout the scene.
0:06text overlay yellow background The scene transitions to a plain, vibrant yellow background that fills the entire frame. In the center, black bold sans-serif text is displayed. The text reads: 'on your first international digital transfer.' There are no other visual elements or graphics. The lighting is even and bright, highlighting the strong contrast between the yellow background and black text. This is a static shot with no camera movement.
0:07app download call to action The scene maintains the bright, solid yellow background. In the upper center, the 'Western Union' logo (yellow 'WU' symbol with black text) is prominently displayed. Below the logo, a black rectangular button with rounded corners reads 'Send now' in white text. Further down, two app store buttons are visible: 'Download on the App Store' (white text on a black button) and 'GET IT ON Google Play' (white text on a black button), featuring their respective logos. At the very bottom of the screen, a small white disclaimer text in a light sans-serif font reads: '*Western Union makes money from currency exchange. Not valid for credit cards and Quick Collect.' The lighting is consistent and bright, with a clear focus on the textual and graphical elements. The shot is static.
