0:00close up patchy beard problem A very tight close-up shot of a man's lower face, specifically focusing on a patchy, light brown beard and stubble growth along his jawline and chin. The skin is fair and slightly reddened. A female hand with painted fingernails (light pink or nude) points with her index finger at the chin area of the beard, drawing attention to its sparseness. The background is a plain, light-colored wall, likely white or off-white, brightly lit. The lighting is soft and even, highlighting the texture of the beard hair. A large, bold, white text overlay with a dark outline, saying 'TO', is centrally positioned over the beard area. The framing is a vertical aspect ratio, common for social media. The overall mood highlights a 'before' state or a problem to be solved.
0:01man applying cream before split A split-screen shot, though both halves show the same subject in a mirror reflection, creating a doubled image. The main subject is a young to middle-aged Caucasian male with light brown hair and a patchy, light brown beard and mustache. He has light blue eyes and fair skin with some redness on his cheeks. A white foamy cream or product is being applied to the right side of his beard, trailing downwards from his ear and cheek. His mouth is slightly open in an 'o' shape, conveying a sense of surprise or mild discomfort. The background is blurred, suggesting a bathroom mirror setting. A large, bold, white text overlay with a dark outline, saying 'BEFORE', is positioned centrally over the product application. The lighting is bright and even, emphasizing the texture of the beard and the product.
0:02man explaining beard growth A medium close-up shot of a young to middle-aged Caucasian male, looking directly at the camera and speaking. He has light brown hair, blue eyes, and a light brown, medium-length beard and mustache, which appears somewhat fuller than in previous 'before' shots, though still not completely dense. He is wearing a dark, possibly black, t-shirt. His facial expression is animated and enthusiastic, with his eyebrows raised and eyes wide, conveying excitement and confidence. He makes a hand gesture near his face as he talks. The background is a plain, light-colored wall, likely white or off-white, with a subtle dark horizontal line (perhaps a doorframe or trim) visible on the left side. The lighting is bright and soft, illuminating his face evenly. White text overlay with a black outline, 'This is what happened', appears in the lower third of the frame, followed by 'when I changed my old beard oil' as he speaks.
0:04hand pouring beard oil A close-up overhead shot focuses on a man's right hand as he pours a small amount of clear, viscous liquid from a small, dark amber bottle onto his palm. The liquid forms a clear, glistening droplet in the center of his palm. His hand is resting over a white ceramic sink, with a metal faucet partially visible in the blurred background. The bottle is black with a yellow label featuring a 'B' logo and text that reads 'BEARD CLUB BEARD GROWTH OIL'. The man wears a gold ring on his ring finger. The lighting is bright and direct, creating a slight shine on the skin and the oil. White text overlay with a black outline, 'for this new', appears in the lower center of the frame. This scene serves as a B-roll demonstrating product usage.
0:05man applying beard oil A medium shot of a young to middle-aged Caucasian male, with a light brown beard, applying beard oil to his beard. He is looking up and slightly to the right, with a pleasant, almost thoughtful expression. His right hand is gently rubbing the oil into the beard along his jawline and neck. He is wearing a plain black t-shirt. The background is a clean, bright white wall, suggesting a bathroom or minimalist indoor setting. The lighting is soft and natural, illuminating his face and beard without harsh shadows. White text overlay with a black outline, 'super strong beard oil', is positioned in the lower third of the frame, describing the product. The scene focuses on the action of using the product.
0:06man holding beard oil A close-up shot of a young to middle-aged Caucasian male holding a small, amber glass bottle of 'Beard Club Beard Growth Oil' up to the camera. He is smiling widely, showing his teeth, and looking directly at the viewer. His light brown beard is full and well-groomed. He is wearing a black t-shirt. The background is blurred, showing a light-colored bathroom wall and a dark, possibly metal, shower frame. The lighting is bright and highlights the product. White text overlay with a black outline, 'from Beard Club', is positioned in the lower third of the frame, identifying the brand. The focus is on presenting the product and the user's satisfaction.
0:07pouring oil on beard An extreme close-up shot, framed tightly on the upper right side of a man's face, showing his eye, temple, and the top portion of his light brown beard. A small, amber glass bottle, identical to the 'Beard Club Beard Growth Oil' product, is being held above his temple, and a stream of clear, viscous oil is poured directly onto his facial hair and skin, running down his cheek and into his beard. His eye is closed, suggesting concentration or the sensation of the oil. The skin is fair and slightly reddened. The background is a plain, light-colored wall, slightly out of focus. The lighting is bright and direct, making the oil glisten. White text overlay with a black outline, 'Almost immediately', appears in the lower center of the frame. This scene emphasizes the direct application of the product.
0:08man talking about difference A medium close-up shot of the same young to middle-aged Caucasian male, looking directly at the camera and speaking. He has a visibly fuller, light brown beard and mustache. He is wearing a black t-shirt. His expression is confident and pleased, with a slight smile and an upward tilt of his head as he talks. He occasionally touches his beard with his right hand as he describes the results. The background is a plain, light-colored wall, likely white or off-white, with a subtle dark vertical line (door frame) visible behind him. The lighting is soft and even. White text overlay with a black outline, 'I started seeing a difference', appears in the lower third of the frame. He appears to be providing a testimonial.
0:10man talking about growth A medium close-up shot of the young to middle-aged Caucasian male, similar to the previous scene, speaking directly to the camera. His beard appears full and well-maintained. He is wearing a black t-shirt. He gestures with his right hand to his beard, emphasizing his points. His expression is lively and enthusiastic, with a broad smile and bright eyes, clearly happy with the results. The background is a clean, bright white wall. The lighting is soft and even. White text overlay with a black outline, 'I could tell new hair', is displayed in the lower third of the frame, followed by 'was growing in faster'. This scene continues his personal endorsement.
0:11hand pouring beard oil second A close-up overhead shot, almost identical to an earlier scene, showing a man's right hand pouring a small amount of clear, viscous liquid from a small, dark amber bottle onto his palm. The liquid forms a clear, glistening droplet in the center of his palm. His hand is resting over a white ceramic sink, with a metal faucet partially visible in the blurred background. The bottle is black with a yellow label featuring a 'B' logo and text that reads 'BEARD CLUB BEARD GROWTH OIL'. The man wears a gold ring on his ring finger. The lighting is bright and direct. White text overlay with a black outline, 'and coming in', appears in the lower center of the frame. This serves as a quick visual reinforcing product usage.
0:12man applying beard oil fuller A medium shot of the young to middle-aged Caucasian male, with a full, light brown beard, applying beard oil. He is looking upwards and slightly to the left, with his head tilted back, and both hands are rubbing the product into his beard along his jawline and chin. His expression is one of focus and satisfaction. He is wearing a plain black t-shirt. The background is a clean, bright white wall. The lighting is soft and even. White text overlay with a black outline, 'fuller than ever', is positioned in the lower third of the frame, describing the outcome of the product. This shot visually supports the claim of fuller beard growth.
0:13overhead beard kit unboxing An overhead, medium close-up shot of an open cardboard box, revealing the 'Beard Club Growth Kit' contents nestled in crinkle-cut kraft paper shred. The products are neatly arranged: a small amber spray bottle, a black vitamin bottle, and another small amber beard oil bottle, all with 'Beard Club' branding. A yellow rectangular box labeled 'DERMA ROLLER' is also visible. A hand reaches into the frame to pick up the vitamin bottle. The background is a plain white surface. The lighting is bright and even, highlighting the product packaging and contents. White text overlay with a black outline, 'whole Growth Kit', appears in the lower center of the frame. This scene visually showcases the full product offering.
0:14man holding beard kit A medium shot of the young to middle-aged Caucasian male, smiling broadly at the camera while holding the open Beard Club Growth Kit. The cardboard box with its contents (beard oil, vitamins, derma roller box) is presented clearly. He is wearing a black t-shirt. His expression is joyful and proud, showcasing the product. The background is a slightly blurred bathroom setting with white tile walls and a dark shower frame. The lighting is bright and even. White text overlay with a black outline, 'which comes with', appears in the lower third of the frame. This shot connects the full kit to the presenter.
0:15man pouring vitamins on beard A close-up shot of the young to middle-aged Caucasian male, looking upwards with his head tilted back. He is pouring small, yellowish, capsule-like 'Growth Vitamins' from a black 'Beard Club' bottle directly onto his beard. The vitamins are visible as they fall onto his facial hair. His light brown beard is full. The background is a plain, bright white wall, slightly out of focus. The lighting is bright and direct. White text overlay with a black outline, 'for beard growth', is positioned in the lower third of the frame. This scene demonstrates the unique application of the vitamins.
0:16derma roller close up An extreme close-up shot of a black derma roller being glided across a man's cheek and beard area. The tiny needles of the roller are visible as they gently press into his skin and through the light brown beard hair. The skin is fair and appears healthy. The lighting is bright and focused, highlighting the action of the derma roller. The background is a blurred, light-colored surface. White text overlay with a black outline, 'and a derma roller', is positioned in the lower center of the frame. This scene provides a detailed view of the tool's application.
0:17man using derma roller smiling A medium close-up shot of the young to middle-aged Caucasian male, smiling broadly while using the black derma roller on his cheek and beard. He looks slightly to the right and upwards, with a happy and satisfied expression, showcasing the ease of use. His light brown beard is full and well-groomed. He is wearing a black t-shirt. The background is a plain, bright white wall. The lighting is soft and even. White text overlay with a black outline, 'to exfoliate skin', is positioned in the lower third of the frame. This scene combines product usage with a positive user experience.
0:18week 1 mustache growth A medium close-up of the same young to middle-aged Caucasian male, seen earlier with a patchy beard, now with a slightly more visible but still thin mustache. He is wearing a dark baseball cap and a light-colored t-shirt. He smiles gently, looking directly at the camera. The background is a natural, outdoor setting with blurred rocks and mountains, suggesting an older photo or different context. The lighting is bright and natural, indicating daylight. A large white text overlay with a black outline, 'WEEK 1', is placed prominently at the top of the frame. This scene acts as a 'before' comparison for the beard growth progression.
0:19week 3 mustache selfie A medium shot of the young to middle-aged Caucasian male, looking into a mirror and holding a black smartphone to take a selfie. He is wearing an orange t-shirt. His mustache is noticeably thicker and fuller than in the 'WEEK 1' shot, though he still lacks a full beard. His expression is serious but contemplative, looking at his reflection. The background is a clean, bright white wall, suggesting a bathroom or indoor setting. The lighting is even and bright. A large white text overlay with a black outline, 'WEEK 3', is placed prominently on the right side of the frame. This scene continues the visual progression of beard growth.
0:20man full beard now A medium close-up shot of the young to middle-aged Caucasian male, now with a very full, dense, and well-groomed light brown beard and mustache. He is looking directly at the camera, with a confident and satisfied expression, occasionally touching his beard with his right hand. He is wearing a plain black t-shirt. The background is a clean, bright white wall, identical to previous talking head scenes. The lighting is soft and even, making his beard look rich and healthy. A large, bold, green text overlay, 'NOW', is prominently displayed in the lower center of the frame, followed by 'anything else I've tried'. This scene presents the 'after' result of using the product, completing the transformation.
0:22split screen james harden endorsement A split-screen composition. The top half shows professional basketball player James Harden, a Black male with a very full, dark beard, sitting in a black leather-like shirt in a studio setting. Behind him, on a glass table, are various 'Beard Club' products. His expression is serious and confident. The bottom half shows the young to middle-aged Caucasian male from the video, talking to the camera, with a smaller inset image of James Harden having his beard groomed, possibly with a 'Beard Club' brush or product. The background behind the male host is blurred. White text overlay with a black outline, 'James Harden uses it', is positioned in the lower portion of the screen, partially overlapping the host. This scene leverages celebrity endorsement as a proof point.
0:24man with review overlay A medium close-up shot of the young to middle-aged Caucasian male, looking directly at the camera and speaking. He has a full, light brown beard. He is wearing a black t-shirt. His expression is animated and enthusiastic, with an open mouth as if explaining something. He gestures with his right hand, pointing towards a large overlay occupying the upper half of the frame. This overlay displays a positive customer review, white text on a black background, with a 'VERIFIED' badge and five stars, praising 'sandalwood oil' and its 'beautiful sheen'. White text overlay with a black outline, 'so many positive reviews', appears in the lower center, beneath the host. This scene uses a social proof element.
0:26call to action with products A medium close-up shot of the young to middle-aged Caucasian male, speaking directly to the camera with a full, light brown beard. He is wearing a black t-shirt. His expression is energetic and persuasive, using hand gestures to emphasize his points. Behind him, on a light grey tiled counter, are three 'Beard Club' products: a spray bottle, a beard oil bottle, and a vitamin bottle, all with black and yellow branding, arranged neatly. A black derma roller rests on top of the vitamin bottle. A large black banner with white text at the top reads 'USE CODE: EARLYBIRD35 FOR 35% OFF NOW'. This scene functions as a clear call to action, combining the presenter's enthusiasm with product display and a discount offer.
