0:00initial product reveal
Medium shot with a slightly overhead perspective, centered on a light, wavy, translucent gel-like background. The background is mostly white and light grey, suggesting a clean, clinical aesthetic, with small, uniform bubbles embedded in the gel. In the top left, partially visible, is a metallic silver eyelash curler, its handles extending out of frame. At the top right, also partially visible, is the black handle and brush of a mascara wand, angled diagonally downwards towards the center. Overlayed on this scene are large, bold black sans-serif text labels: "Curl." aligned left, "Swipe." aligned right, "Define." aligned left, and "Done." aligned right, stacked vertically. At the bottom left, smaller black text reads "NEW" and "Lash Curl Finisher". The lighting is bright and even, creating soft shadows under the objects, highlighting the glossy texture of the gel background. The overall color palette is monochromatic with high contrast black text and silver/black objects against a white/grey background.
0:01full product ensemble
This medium shot continues with the same clean, glossy, wavy translucent gel background, predominantly white and light grey, filled with tiny air bubbles, maintaining a bright and minimalist aesthetic. All three primary product elements are now fully visible and static. In the top left, centered under the text "Curl.", is a complete metallic silver eyelash curler, its ergonomic handles and curling mechanism clearly visible. Diagonally from the top right, under "Swipe.", a mascara wand with a white handle and a black brush head extends down towards the center. A new object, a sleek white cylindrical tube with a silver cap and black text reading "The Ordinary. Lash Curl Finisher Fixateur Cils Courbés 10mL e 0.34 fl. oz. U.S. / OZ. liq. Amér." is positioned horizontally in the bottom right quadrant, under "Define." and above "Done.". The bold black sans-serif text labels "Curl.", "Swipe.", "Define.", "Done.", and the smaller "NEW Lash Curl Finisher" at the bottom left, remain prominently displayed. The lighting is consistent, bright and diffuse, creating subtle highlights on the metallic and glossy surfaces and soft shadows beneath the objects, enhancing their three-dimensional quality against the textured background. The scene exudes a clean, functional, and modern product presentation.
0:04product spotlight finish
The scene maintains the same overhead, medium shot perspective with the light, wavy, translucent gel-like background, primarily white and light grey with embedded bubbles. However, the eyelash curler and mascara wand have now faded completely out of frame, leaving only the white cylindrical product tube. This tube, featuring a silver cap and black text detailing "The Ordinary. Lash Curl Finisher Fixateur Cils Courbés 10mL e 0.34 fl. oz. U.S. / OZ. liq. Amér.", remains horizontally positioned in the bottom right quadrant, under "Define." and above "Done.". The large, bold black sans-serif text labels "Curl.", "Swipe.", "Define.", "Done.", and the smaller "NEW Lash Curl Finisher" at the bottom left, persist as central graphic elements. The lighting remains bright and even, emphasizing the single remaining product against the textured, minimalist background. The removal of the other tools focuses attention squarely on the Lash Curl Finisher, presenting it as the hero product.
