0:00text intro gray background
A full-frame shot presents a clean, minimalist aesthetic with white text centered against a plain, light gray background. The word "NEW" is positioned at the top in a standard sans-serif font, underlined by a thin horizontal line. Below it, in a larger, bolder sans-serif font, are the words "Lash Curl Finisher". The light gray background is a cool, neutral tone, suggesting a modern and sophisticated product. It is evenly lit, with no discernible textures, shadows, or reflections, contributing to the crisp, digital feel. The composition is stark and functional, focusing solely on the product announcement. The entire frame is static, with no camera movement or visible actions. The dominant color palette consists of various shades of light gray and bright white text.
0:00eye applying lash finisher
A close-up shot focused on the right eye of a person with medium-brown skin and dark, full eyebrows. A white, spiky brush, likely for mascara or lash treatment, is being applied to the upper eyelashes, brushing upwards from the roots to the tips. The eye is open, looking slightly towards the left of the frame. The iris is dark brown. The skin around the eye has some subtle makeup, including a hint of blush on the cheekbone and possibly eyeshadow. The lighting is soft and natural, coming from the front-left, illuminating the features without harsh shadows. The background is softly blurred, appearing as a warm, neutral tone, possibly an indoor setting. White text "Light on lashes." appears centered in the lower-middle of the frame. The dominant colors are skin tones, dark browns, and white from the brush and text. The camera is static.
0:02lash finisher brush zoom out
An extreme close-up shot of a black lash finisher brush, oriented vertically. The bristles are fine, white, and tightly packed, creating a textured appearance. The brush appears clean and new, indicating a fresh application. Initially, the shot is tightly framed on the middle section of the brush. As the scene progresses, the camera slowly zooms out, revealing more of the brush's length, including a slightly wider, matte black handle towards the bottom. The background is a clean, uniform bright white, suggesting a sterile and professional studio environment. The lighting is soft and even, highlighting the texture of the bristles and the sleekness of the handle. White text "Heavy on hold." appears centered in the lower-middle of the frame. The dominant colors are black, white, and various shades of gray tones from the brush texture.
0:03blurry eye text overlay
This scene features a soft-focus, blurry close-up shot that captures the essence of a person's eye area without sharp detail. The corner of the eye and the surrounding skin are visible, rendered with a shallow depth of field that creates a dreamy, ethereal effect. The warm, subtle tones of the skin, possibly enhanced by very light makeup, blend smoothly into the heavily blurred background, which appears as a soft, indistinct gradient of warm, neutral hues. The lighting is gentle and diffused, preventing any harsh lines or shadows. White text, "Clear on finish.", is prominently displayed in the lower-middle of the frame, providing a clear product benefit. The overall mood is soft, gentle, and focuses on the idea of a flawless, natural appearance. The camera remains static throughout this short visual.
0:03product shot with hand
A medium shot featuring a product, "The Ordinary. Lash Curl Finisher," centered on a pristine white surface. The product is a sleek, matte white tube with a simple black cap, standing upright. Its label, primarily black text on a white background, is visible, indicating "The Ordinary. Lash Curl Finisher" and other details. A light-skinned hand, with manicured nails and wearing a golden ring on the index finger, reaches into the frame from the right, gently holding the base of the product. Behind the product, a white, fan-like or radial prop made of paper or cardstock creates an interesting visual backdrop, resembling an open book or folded fan, casting subtle soft shadows on the white surface. The lighting is bright and even, creating a clean, professional aesthetic. White text "Lash Curl Finisher" is displayed in the upper-middle of the frame. The dominant colors are white, black, and the subtle skin tone of the hand.
0:05brand logo reveal
The scene is a stark, high-contrast brand logo reveal against a pristine, pure white background. The brand name "The Ordinary." is centered on the screen, presented in a clean, modern sans-serif font. The word "The" is smaller and appears directly above "Ordinary.", which is rendered in a larger, bolder, and more prominent typeface. Both words are in solid black, standing out sharply against the bright white canvas. The background is entirely devoid of any visual elements, textures, or shadows, creating an ultra-minimalist and contemporary aesthetic. The lighting is consistently bright and even across the entire frame, highlighting the graphic clarity of the logo. This segment serves as a definitive brand identification, conveying simplicity and directness through its visual design.
