0:00tablet revealed
The scene opens with an extremely close-up and blurry shot of a vibrant pink fabric, possibly a blanket or clothing item. Partially visible beneath the fabric is a tablet screen displaying red text on a white background. The camera slowly pulls back and sharpens, revealing a black tablet lying on a white bed sheet. A soft pink pillow is propped behind the tablet, supporting it at an angle. The text on the tablet is clearly legible: "IT'S 2026, STOP SLEEPING IN YOUR MAKEUP." The overall lighting is soft and diffused, creating a calm, indoor atmosphere. The dominant colors are white, pink, and the stark red and white of the tablet screen. The initial blur and movement transition into a static, clear view of the tablet.
0:02woman introduces product
A medium shot captures a young woman from the chest up, smiling gently at the camera. She has long, wavy dark hair that flows over her shoulders and wears a vibrant pink satin pajama top with red piping. She holds a light blue packet of Neutrogena makeup remover wipes in her right hand, positioned near her shoulder, with the product label visible. The background is a soft, light beige wall, suggesting an indoor, possibly bedroom, setting. A white pillow or cushion is partially visible behind her to the left. The lighting is soft and even, highlighting her facial features and the product. A white text overlay "LET'S BE BETTER" appears at the bottom center of the screen. The overall mood is friendly and encouraging, with a warm color palette dominated by pinks and light neutrals.
0:04opening wipes packet
This is a close-up shot focused on the woman's hands as she demonstrates opening the Neutrogena makeup remover wipes packet. The top of her head is slightly out of frame, but her long dark hair is visible on the sides. She is wearing the same pink pajama top. Her manicured hands, adorned with a silver ring on her left ring finger, carefully peel back the resealable adhesive flap on the blue packet, revealing the opening. The background remains a softly blurred, light beige. The lighting is bright and even, ensuring clarity for the product demonstration. The primary action is the detailed, deliberate opening of the packaging, emphasizing the ease of access to the product. The color palette focuses on the blues of the packet, the pink of her sleeve, and the warm neutral background.
0:06displaying single wipe
The scene transitions back to a medium shot of the young woman from the chest up. She holds a single, folded white makeup remover wipe delicately between her index finger and thumb, showcasing its texture and size. Her long dark hair flows down her shoulders, and she's still wearing the pink pajama top. She smiles subtly at the camera, then slightly gestures with her finger towards the wipe. The background is a soft, light beige wall. A white text overlay "SUITABLE FOR SENSITIVE SKIN" appears in the lower left quadrant of the screen. The lighting is consistent, soft, and inviting, creating a clean and informative visual, with the pristine white wipe contrasting against her pink attire and dark hair.
0:07applying makeup remover
This medium shot focuses on the woman as she begins to use the makeup remover wipe on her face. She makes a playful puckered lip expression initially, then gently dabs and wipes the white cloth across her right eye and cheekbone area, demonstrating its application. Her long dark hair is still visible, framing her face, and she continues to wear the pink pajama top. The background remains a soft, light beige wall. The lighting is consistent with previous shots, soft and even. The action clearly shows the product being used as intended, suggesting ease of use and a gentle touch, with her facial expression conveying a pleasant experience. The color palette remains warm and inviting.
0:09showing used wipe
The camera remains in a medium shot, focusing on the woman as she reveals the effectiveness of the wipe. She holds up the white makeup remover wipe, now visibly soiled with dark makeup residue (mascara, eyeliner, foundation), clearly demonstrating its cleansing power. Her face is now visibly cleaner, with less makeup. She maintains a slight, confident smile. Her long dark hair and pink pajama top are still in frame, against the soft beige background. A white text overlay "ALL IN ONE WIPE." appears in the lower center. The lighting is consistent, showcasing the result of the product's use, with the stark contrast of the dirty wipe against her clean face effectively communicating the product's function.
0:11final product endorsement
In this concluding medium shot, the woman holds both the used, soiled makeup remover wipe in her left hand and a fresh, light blue packet of Neutrogena makeup remover wipes in her right hand. She smiles confidently at the camera, seemingly endorsing the product. Her face looks clean and fresh after using the wipe. Her long dark hair frames her face, and she wears the same pink pajama top. The soft, light beige wall serves as the background. A white text overlay "GET YOURS" appears in the lower center of the screen, encouraging viewer action. The lighting remains soft and even, contributing to a pleasant and trustworthy atmosphere for the final product presentation, reinforcing the efficacy and availability of the product.
