0:00problem demonstration The scene opens with a close-up shot focused on the lower right side of a man's face, specifically his cheek and jawline where a patchy beard is visible. The camera is slightly angled from the side, emphasizing the sparse areas of his beard. A female hand, with manicured nails (white tips), places a bright teal sticky note with the word 'PATCHY' written in black capital letters onto his beard. The hand then pulls the note away and a finger, now with a deep red nail polish, points directly at a visibly sparse area of the beard, highlighting the problem. The background is a blurred, light-colored wall, suggesting an indoor setting. The lighting is soft and even, without harsh shadows. A white text overlay in all caps reads: 'EMBARRASSED BY THOSE BARE PATCHES IN YOUR BEARD?'.
0:03host introduces solution A medium close-up shot features a male presenter looking directly into the camera. He is a Caucasian man in his late 20s to early 30s with a prominent, well-groomed reddish-brown beard and matching hair styled upwards. He wears a plain grey t-shirt, showing a muscular build. The background is a softly lit indoor setting with light-colored walls and a glimpse of an out-of-focus framed picture or sign on the wall behind him. The lighting is bright and even, highlighting his facial features. Initially, he has a slightly sympathetic or understanding expression, which transitions to a more confident and engaging look as he speaks. A white text overlay at the bottom of the screen reads: 'I WAS TOO. UNTIL I SWAPPED OUT MY OLD BEARD OIL'.
0:05product demonstration oil dropper An extreme close-up shot focuses on the opening of an amber glass bottle, designed for beard oil, with a dropper cap. The neck of the bottle has visible screw threads. A clear, viscous liquid is being dispensed from a dropper, creating a small ripple on the surface of the oil already inside the bottle, suggesting it's being refilled or added to. The background is blurred, showing a light, indistinct surface. The lighting is bright and clean, emphasizing the texture of the liquid and the amber color of the glass. The color palette is dominated by warm amber tones from the bottle and the golden hue of the oil. A white text overlay in all caps reads: 'FOR BEARD CLUB'S NEW SUPER STRONG BEARD OIL.'.
0:08product demonstration oil in hand An overhead shot shows a pair of hands with light skin squeezing a small amber glass bottle, labelled 'BEARD CLUB', to dispense a few drops of clear, viscous beard oil into the palm of the left hand. The hands are slightly cupped to catch the oil. The background is a neutral, light-colored surface, possibly a counter or table. The lighting is bright and even, casting minimal shadows. The focus is entirely on the hands and the product, demonstrating the application of the oil. A white text overlay in all caps reads: 'SERIOUSLY, I SAW RESULTS ALMOST IMMEDIATELY.'.
0:09before after comparison 1 The scene is a split-screen comparison, divided horizontally by a yellow dashed line. The top half shows the side profile of a man's face, displaying a thin, patchy beard, and wearing black-framed glasses and a black t-shirt. His hair is dark brown and appears short. The bottom half shows the same man's side profile, but with a noticeably fuller, thicker, and darker beard. He is wearing the same glasses and black t-shirt. The background in both shots is a plain, light-colored wall. The lighting is consistent and even. The camera is static, focusing on the visual transformation. A white text overlay in all caps reads: 'I SAW RESULTS ALMOST IMMEDIATELY.'.
0:10before after comparison 2 This is another split-screen comparison, divided horizontally by a yellow dashed line. The top half features the side profile of a man with light skin, short dark hair, and a neatly trimmed but relatively short beard. He is wearing a silver chain necklace. The bottom half shows the same man, but his beard is now significantly longer, thicker, and fuller, extending down his jawline and chin. He retains the same short haircut and necklace. The background in both instances is a plain, light-colored wall, ensuring focus on the subject. The lighting is bright and consistent. A white text overlay in all caps reads: 'MY BEARD STARTED FILLING IN,'.
0:11hair follicle animation 1 A detailed 3D animation depicts a single, dark hair strand emerging from a follicle on a skin-like surface. A golden, viscous liquid, representing beard oil, pools around the base of the hair follicle and is shown being absorbed into the skin. The camera slowly zooms in and slightly pans, providing a close-up, microscopic view of the growth process. The background is a blurred, light-brown skin texture. The lighting is soft and warm, highlighting the golden liquid and the texture of the skin. A white text overlay in all caps reads: 'MY BEARD STARTED FILLING IN, GETTING THICKER'.
0:12hair follicle animation 2 This scene continues with a 3D animation, now showing multiple dark, thick hair strands growing vigorously from follicles on a textured skin surface. The camera slowly tracks forward and slightly shifts perspective, showcasing the density and strength of the growing hairs. The background remains a blurred, skin-like texture. The lighting is consistent with the previous animation, offering a clear and detailed view of the simulated hair growth. The color palette emphasizes the dark hairs against the light skin, with subtle highlights on the hair strands. A white text overlay in all caps reads: 'AND GROWING WAY FASTER. IT'S LIKE MAGIC.'.
0:13man admires beard A medium shot captures the male host from previous scenes, with his red beard and hair, standing in what appears to be a modern kitchen. He is wearing a plaid long-sleeve shirt over a dark t-shirt and a pink baseball cap worn backward. He looks intently at his reflection in a shiny, stainless steel refrigerator door. A female hand gently caresses his well-groomed beard, emphasizing its fullness. The background shows a minimalist kitchen with white countertops and dark cabinets. The lighting is bright and ambient, suggesting a well-lit home environment. He displays a contented and confident expression, proud of his beard. A white text overlay in all caps reads: 'AND GROWING WAY FASTER. IT'S LIKE MAGIC.'.
0:15unboxing kit closed An overhead shot shows two hands with light skin, wearing a light green long-sleeved shirt, carefully opening a flat, rectangular brown cardboard box. The top of the box has a black sticker with the 'Beard Club' logo and a QR code. The box is placed on a clean, white surface. The lighting is bright and even, typical of an indoor, well-lit setting. The hands gently lift the lid, beginning the unboxing process. A white text overlay in all caps reads: 'THEY SENT ME A COMPLETE GROWTH KIT'.
0:16unboxing kit opened An overhead shot continues the unboxing, revealing the contents of the cardboard box. Inside, nestled amongst shredded brown paper, are several 'Beard Club' branded products: small amber bottles of oil, a black container of growth vitamins, a wooden beard brush, and a black derma roller. The products are arranged neatly within the box. The hands from the previous shot are still present, holding the lid open, allowing a clear view of the kit. The white surface and bright, even lighting remain consistent. A white text overlay in all caps reads: 'WITH TONS OF GREAT PRODUCTS,'.
0:17product demonstration vitamins A close-up shot focuses on a pair of hands with light skin, holding a black 'BEARD CLUB GROWTH VITAMINS' bottle. The hands expertly open the bottle and shake out two yellow, oval-shaped capsules into the palm of one hand. In the blurred background, a white bowl filled with oranges and apples adds a touch of natural color and a healthy lifestyle association. The lighting is bright and natural, creating soft shadows. The action is deliberate and clear, showcasing the vitamin product. A white text overlay in all caps reads: 'LIKE BEARD GROWTH VITAMINS,'.
0:19product demonstration derma roller A close-up shot features a hand with light skin holding a black derma roller, its textured wheel clearly visible. The derma roller is held against a vibrant, out-of-focus background of green grass, suggesting an outdoor, natural setting. The lighting is bright and highlights the texture of the derma roller. The shot emphasizes the product itself, showcasing its design and implied function. A white text overlay in all caps reads: 'AND EXFOLIATING DERMA ROLLER.'.
0:20host system benefits The male presenter with the red beard and hair returns in a medium close-up shot, looking directly into the camera. He maintains a confident and enthusiastic expression, emphasizing the effectiveness of the product. He is wearing the same plain grey t-shirt. The background is a softly lit indoor setting with light-colored walls, identical to his previous talking head segment. The lighting is consistent and even. A white text overlay in all caps reads: 'IT IS A COMPLETE SYSTEM THAT DELIVERS.'.
0:22influencer endorsement A medium shot captures a young woman with long, dark brown hair, wearing a light-colored long-sleeve crop top and olive green cargo pants, lying comfortably on a white sofa with white pillows. She holds a black 'Beard Club' box, identical to the one seen in the unboxing scenes, with a prominent yellow 'B' logo and yellow string detailing. She smiles broadly and winks at the camera, conveying a playful and authentic endorsement. The background is a minimalist, clean white wall. The lighting is bright and natural, giving the scene a fresh and approachable feel. A white text overlay in all caps reads: 'THIS ISN'T JUST HYPE,'.
0:24product shot box movement A static wide shot features a single amber glass bottle of 'Beard Club' beard oil with a black dropper cap, standing upright on a clean, white circular table. Beside it, its black rectangular packaging box with the 'Beard Club' logo lies horizontally. The box then slides across the table slightly, as if being pushed by an unseen force, coming to rest again. The background is a plain white wall, creating a clean, minimalist aesthetic. The lighting is bright and even, highlighting the product's design. The text overlay in all caps reads: 'REAL DEAL.'.
0:25celebrity endorsement A close-up shot features a smiling man with a bald head and a full, dark beard. He has a warm, genuine smile, showing his teeth. His eyes are bright and engaging. The background is softly blurred and dark, making his face stand out. The lighting emphasizes his features, creating a sense of authenticity and approachability. This man resembles basketball player James Harden. A white text overlay in all caps reads: 'IF IT'S GOOD ENOUGH FOR JAMES HARDEN'.
0:26customer review endorsement 1 A close-up shot shows a smiling man with a well-groomed dark brown beard and slightly curly dark hair. He has expressive blue eyes and a friendly, confident smile, showing his teeth. The background is a plain, light-colored wall, providing a clean and unobtrusive setting. The lighting is bright and even, emphasizing his positive expression. A white text overlay in all caps reads: 'AND ALL OF THOSE PEOPLE WRITING GREAT REVIEWS,'.
0:28customer review endorsement 2 A close-up shot features a man with a dark brown beard and curly brown hair, wearing a light pink shirt. He holds a wooden beard brush to his left cheek, brushing his beard with a soft, confident smile. His gaze is slightly off-camera, enhancing the natural feel of the action. The background is a plain, light-colored wall, consistent with the previous scene. The lighting is bright and even, highlighting the details of his beard and the brush. A white text overlay in all caps reads: 'WRITING GREAT REVIEWS,'.
The male presenter with the red beard and hair returns for a final medium close-up, engaging directly with the camera. He maintains a confident and energetic expression, driving home the call to action. He is still wearing the plain grey t-shirt. The background is the familiar softly lit indoor setting with light-colored walls. The lighting remains bright and even. A large, prominent yellow text overlay appears, spanning the lower third of the screen, with bold black text: 'SAVE 35% OFF WHEN YOU USE CODE: GROWCLUB35'. This text remains on screen as subsequent lines of white text, 'STOP WISHING. START GROWING.' and 'CLICK THE LINK TO SAVE BIG ON YOUR OWN KIT.', appear dynamically below it. He maintains eye contact and a direct, persuasive tone.
