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You don’t need a New Year’s resolution, you just need to hunker down, hibernate, and to stay hydrated while doing it. Go send someone out to gather some @hint for you while you lounge in bed. Your body and animal mammal brain will thank you for it. #hintpartner #hintwater #drinkhint #notaquitter

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Talking HeadClose-UpStatic FrameFemale PresentProduct In HandPackaging VisibleText OverlayDialogue On CameraOn-Brand Color PaletteProblem-FirstSolution RevealConfidentPlayfulValue PropositionBrand Mention SpokenLogo VisibleHookUGC StyleFace First FrameMedium ShotProduct DemoHappyB-RollOutro

Transcript

0:00I would just like to remind you all that today is Quitters Day.

0:05The day that 80% of us give up on our New Year's resolutions.

0:12And honestly, I respect it.

0:14We're mammals, it's dark and it's cold outside and we should be hibernating,

0:19not making New Year's resolutions.

0:21So instead of setting goals that I'm just gonna quit anyway, I've just gathered and hoarded all my drinking water full of off seasonal fruit.

0:28Hint water tastes like real fruit, my mammal self is craving.

0:31Hello watermelon, Hint and has no sweeteners, no artificial flavors and no calories.

0:37I'm not quitting or even making a resolution this year, I'm just mammaling it up, just slightly more hydrated this time around.

Text on Screen

0:00I would just like to remind you all that today is Quitters Day.

0:00#hintpartner

0:03The day that 80% of us give up on our New Year's resolutions.

0:06And honestly, I respect it.

0:08We're mammals. It's dark and it's cold outside and we should be hibernating, not making New Year's resolutions.

0:13So instead of setting goals that I'm just gonna quit anyway,

0:16I've just gathered and hoarded all my drinking water full of off seasonal fruit.

0:19Hint water tastes like real fruit. My mammal self is craving.

0:23Hello watermelon! Hint and has no sweeteners, no artificial flavours and no calories.

0:27I'm not quitting or even making a resolution this year.

0:30I'm just mammaling it up. Just slightly more hydrated this time around.

Scenes (3)

0:00woman buried in hint bottles talking head part1

The scene opens with a close-up/medium shot of a woman lying in bed, partially covered by a fluffy white blanket, with her head and shoulders visible. She is surrounded by a large collection of clear plastic 'Hint' water bottles of various fruit flavors, many appearing empty or partially consumed, scattered across her and the white and floral patterned bedspread. Her brown hair is styled in a casual, messy bun on top of her head. Initially, she sports a slightly weary or resigned expression while speaking directly to the camera, but her demeanor gradually shifts to a more resolute one. The background features a white pillow and the patterned bed linens. Lighting is soft and even, suggesting natural daylight. In the bottom left, the text overlay '#hintpartner' is visible, along with conversational text appearing throughout the scene: 'I would just like to remind you all that today is Quitters Day. The day that 80% of us give up on our New Year’s resolutions. And honestly, I respect it. We’re mammals. It’s dark and it’s cold outside and we should be hibernating, not making New Year’s resolutions.' The dominant color palette includes the clear bottles, colorful fruit labels (red, yellow, purple, black), white bedding, and the woman's natural skin tones.

0:15woman gathering and drinking hint water

The camera pulls back slightly to a medium shot, revealing the woman now sitting up in bed, still deeply entrenched amidst the scattered 'Hint' water bottles. She is wearing a green long-sleeved sweater. Her hair remains in a messy bun. She is actively gathering and arranging some of the clear plastic bottles around her, pulling them closer, as if 'hoarding' them. She then picks up a watermelon-flavored 'Hint' bottle, unscrews the cap, and takes a long, exaggerated sip, conveying a sense of deep satisfaction. A light teal quilted blanket is draped over her shoulders, enhancing the cozy atmosphere. In the background, a light blue wall with a white dado rail is visible, topped by a bookshelf densely packed with various books, suggesting an indoor, personal setting. The lighting remains bright and natural. The bed is adorned with a white and floral patterned comforter. Text overlays appear: 'So instead of setting goals that I’m just gonna quit anyway, I’ve just gathered and hoarded all my drinking water full of off seasonal fruit. Hint water tastes like real fruit. My mammal self is craving.' The color palette is dominated by the greens of her sweater and blanket, the blue wall, and the colorful fruit labels of the bottles.

0:22woman buried in hint bottles talking head part2

The scene reverts to a close-up/medium shot, mirroring the opening shot. The woman is once again lying in bed, predominantly covered by the fluffy white blanket, with only her head and shoulders visible, surrounded by the 'Hint' water bottles. Her brown hair is in its messy bun. She speaks directly to the camera, delivering her closing remarks with a broad, confident, and happy smile, exuding a playful and mischievous charm. The background consists of the white pillow and the white and floral patterned bedspread, with the various 'Hint' bottles still strewn around her. Lighting remains consistent, bright and natural. Text overlays continue: 'Hello watermelon! Hint and has no sweeteners, no artificial flavors and no calories. I’m not quitting or even making a resolution this year. I’m just mammaling it up. Just slightly more hydrated this time around.' The scene emphasizes the product's benefits through her satisfied expression and the text.

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