0:00Promotional Text Reveal The scene opens with a vibrant, solid bright yellow background, which is the dominant color and fills the entire frame. In the top left corner, the black 'Western Union' logo is prominently displayed with its distinct 'W' icon. In the top right corner, a circular icon featuring the light blue and white flag of Guatemala is present, signifying the target region or partnership. The center of the screen initially shows black, bold sans-serif text 'We'll give', which then smoothly transitions by adding 'you a hand.' below it, appearing with a subtle fade-in and slight blur. This text then dissolves and is replaced by new black text: 'With $0 transfer fee* on your first online send.' An asterisk leads to fine print at the very bottom of the screen, which states: '*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States.' The text animations suggest a dynamic reveal of information. The lighting is uniform and bright, consistent with a digital graphic display.
0:03App Download Call to Action The scene undergoes an abrupt transition from the bright yellow background to a solid black background, creating a stark contrast. The Western Union logo, previously black, reappears in white, maintaining its stylized 'W' icon and 'Western Union' text, now positioned centrally in the upper half of the frame. Below the logo, bright yellow, bold sans-serif text clearly states: 'Download the app today.' This text is centrally aligned and appears instantaneously after the background change. Following this, two prominent app store badges emerge side-by-side directly below the yellow text. On the left is the 'Download on the App Store' badge with the Apple logo, and on the right is the 'GET IT ON Google Play' badge with the Google Play logo. Both badges are white with black text and icons, providing clear calls to action for mobile users. The overall lighting is dim, emphasizing the illuminated white and yellow graphical elements against the dark backdrop.
