0:00woman drying face A medium shot of a woman with blonde hair pulled back in a ponytail, wearing a cream-colored long-sleeved shirt with a zippered V-neck, gently drying her face with a white and black-trimmed towel. She is looking upwards and slightly to the right, with a soft, content expression. The background is a bright, well-lit modern bathroom with white walls, a visible shower stall with marble-patterned tiles, and a large window with white curtains on the right. Overhead, two white air vents are visible on the ceiling. The lighting is bright and even, suggesting natural daylight mixed with overhead artificial light. The overall color palette is clean and neutral, with whites, creams, and the subtle grey tones of the marble. Text overlays include 'goopbeauty' in the top right corner, and 'my skin just looks better when i keep things simple. this gives me that fresh, rested look.' in white text at the bottom. The camera is static.
0:06talking head skincare philosophy A medium close-up of the same blonde woman, now seated and looking directly at the camera. Her hair is down, flowing over her shoulders, and she is wearing a black collared shirt with brown buttons. She is speaking and gesturing with her hands, which are visible in the lower part of the frame, occasionally touching together. Her expression is warm and engaging, with a slight smile. The background is a blurred, light-colored room with hints of dark framing, suggesting an indoor, professional setting. The lighting is soft and even, highlighting her face. A small red product bottle is visible to her left on a white surface. Text overlays include 'goopbeauty' in the top right corner, and 'i really believe in having skincare be the approach.' in white text at the bottom.
0:12hands applying product broll A tight close-up shot focusing on two sets of hands. One hand, adorned with several rings and a gold bracelet, rests on a light surface, while another, manicured hand gently dabs a creamy product onto the back of the first hand. The background is a soft, out-of-focus light gray. The lighting is bright and even, highlighting the skin texture and the product. Text overlays include 'goopbeauty' in the top right corner, and 'we are obsessed with skincare, so it's all from the base of skincare—having your skin look amazing.' in white text at the bottom.
0:14woman getting hair done A medium close-up shot capturing the profile of the same blonde woman from earlier, looking slightly down and to the right, talking. Her blonde hair is being styled by an unseen person, with a black hair clip visible holding a section of her hair. She is wearing a dark denim or chambray shirt. The background is a soft, blurred light-colored room. The lighting is soft and natural. Text overlays include 'goopbeauty' in the top right corner, and 'so it's all from the base of skincare—having your skin look amazing.' in white text at the bottom.
0:16product jar close up An overhead close-up shot of an open, clear glass jar containing a thick, white, creamy substance. A small, subtle 'S' shaped swirl is visible in the cream's surface. The jar has a light pink or purple rim. The background is blurred, suggesting a natural, organic environment. A hand with dark polished nails is visible holding the jar, with the thumb covering part of the rim. Text overlays include 'goopbeauty' in the top right corner, and 'having your skin look amazing.' in white text at the bottom.
0:17talking head skincare benefits A medium close-up of the same blonde woman, seated and looking directly at the camera, wearing a black collared shirt with brown buttons. She is speaking animatedly, using hand gestures to emphasize her points, particularly tapping her chest for emphasis. Her expression is confident and enthusiastic. The background is a blurred, light-colored room with dark framing, similar to the previous talking head shot. The lighting is soft and even. A small red product bottle is visible to her left on a white surface, and two white cylindrical tubes, possibly product containers, are on the table to her right. Text overlays include 'goopbeauty' in the top right corner, and 'if you're going to put anything on your skin, it should be good for it and it should have benefits.' in white text at the bottom.
0:21woman applying product to face A medium close-up shot of the blonde woman from earlier, wearing a white long-sleeved shirt, facing the camera directly in what appears to be a well-lit bathroom. She is demonstrating applying a skincare product to her face, gently rubbing it in with her hands. Her expression is focused and instructional. The background is a light-colored wall with white trim and a glimpse of a white bathrobe hanging on a hook. The lighting is bright and even, giving a clean, fresh feel. Text overlays include 'goopbeauty' in the top right corner, and 'this is what i do when i don't have a lot of time. and i just want my skin to look incredibly fresh, and glowing, and soft.' in white text at the bottom.
0:29product lineup toolkit reveal A static shot showcasing five Goop Beauty skincare products arranged neatly on a plain white background. From left to right, there is a tall, light green pump bottle, three white and beige jars stacked on top of each other, a medium-sized white and beige bottle, and a small yellow dropper bottle. All products display the 'goopbeauty' logo and product names. The lighting is bright and even, highlighting the products. Text overlays include 'goopbeauty' at the top center, 'introducing gwyneth's off-duty toolkit' in black serif font, and 'cleanse, exfoliate, treat, and nourish to keep your skin looking its radiant, healthy best on makeup-free days.' in smaller, two-tone text below the toolkit name.
0:33makeup on towel reaction A medium close-up of the blonde woman from earlier, wearing a cream-colored shirt, holding a white textured makeup removal cloth up to the camera, revealing a significant amount of orange-tinted makeup residue on it. She looks at the camera with an exaggerated expression of wide-eyed surprise and an open mouth, conveying shock or disbelief at the amount of makeup removed. The background is a light-colored, minimal bathroom setting. The lighting is bright and even. Text overlays include 'goopbeauty' in the top right corner, and 'whenever i wear a lot of makeup, i always feel like' in white text at the bottom.
0:36woman applying microderm A medium shot of the blonde woman, wearing a cream-colored long-sleeved shirt, facing the camera directly in a well-lit bathroom. She is demonstrating applying a microdermabrasion product to her face and neck, gently massaging it into her skin with upward strokes. Her eyes are often closed as she concentrates on the application, occasionally looking up with a serene expression. The background shows the modern bathroom with white walls, a shower stall with marble-patterned tiles, and a window with white curtains. The lighting is bright and even. Text overlays include 'goopbeauty' in the top right corner, and 'my pores get clogged. but i love to put on the microderm. oooh it's so nice. massage it into my face. i can feel like a little tingle from the chemical exfoliation, it's very gentle. it's supposed to mimic the effects of microdermabrasion at your facialist.' in white text at the bottom.
0:56woman drying face clean A medium shot of the blonde woman, wearing a cream-colored long-sleeved shirt, again drying her face with a white and black-trimmed towel after applying product. She looks at the towel and then to the camera with a satisfied expression, indicating cleanliness. The background is the same bright, modern bathroom. The lighting is bright and even. Text overlays include 'goopbeauty' in the top right corner, and 'oh my goodness. my skin feels so fresh and so clean.' in white text at the bottom.
0:59woman applying face oil and massaging neck A medium shot of the blonde woman, wearing a cream-colored long-sleeved shirt, in the bathroom. She demonstrates applying face oil by dropping it onto her hands and then gently massaging it into her face and neck, moving her hands rhythmically. She closes her eyes occasionally, appearing to enjoy the process. The background is the same modern bathroom with marble shower tiles. The lighting is bright and even. Text overlays include 'goopbeauty' in the top right corner, and 'i am going to add some face oil. this is my getting the makeup off the face so that I can cook dinner routine. a little back of the neck massage.' in white text at the bottom.
1:10talking head post routine conclusion A medium shot of the blonde woman, wearing a cream-colored long-sleeved shirt, facing the camera directly in the bathroom. She has finished her skincare routine and is looking at the camera with a relaxed, happy, and confident expression. Her hands are clasped lightly in front of her. The background is the same modern bathroom with white walls and a marble-tiled shower. The lighting is bright and even. Text overlays include 'goopbeauty' in the top right corner, and 'oh my goodness, I feel much calmer. and much cleaner. and I am ready to go make dinner.' in white text at the bottom.
1:17text overlay toolkit black A static shot on a black background featuring white serif text in the center. The text reads 'gwyneth's off-duty toolkit' in a larger font and 'goopbeauty' in a smaller, slightly faded font below it. The screen is dark, emphasizing the text.
1:20text overlay ingredients white A static shot on a white background featuring black serif text in the center. The text reads 'powerhouse ingredients' in a larger font and 'goopbeauty' in a smaller, slightly faded grey font below it. The screen is bright, emphasizing the text.
1:22text overlay clinicals white A static shot on a white background featuring black serif text in the center. The text reads 'world-class clinicals & science' in a larger font and 'goopbeauty' in a smaller, slightly faded grey font below it. The screen is bright, emphasizing the text.
1:23text overlay clean white A static shot on a white background featuring black serif text in the center. The text reads 'gold-standard clean' in a larger font and 'goopbeauty' in a smaller, slightly faded grey font below it. The screen is bright, emphasizing the text.
1:25text overlay formulators black A static shot on a black background featuring white serif text in the center. The text reads 'developed with some of the top skincare formulators in the world and to gp's highest standards' in a medium font and 'goopbeauty' in a smaller, slightly faded font below it. The screen is dark, emphasizing the text.
1:28text overlay best product black A static shot on a black background featuring white serif text in the center. The text reads 'always with the goal of being the very best product in the category' in a medium font and 'goopbeauty' in a smaller, slightly faded font below it. The screen is dark, emphasizing the text.
1:31product lineup final cta A static shot showcasing five Goop Beauty skincare products arranged neatly on a plain white background, identical to an earlier shot. From left to right, there is a tall, light green pump bottle, three white and beige jars stacked on top of each other, a medium-sized white and beige bottle, and a small yellow dropper bottle. All products display the 'goopbeauty' logo and product names. The lighting is bright and even. Text overlays include 'goopbeauty' at the top center, 'introducing gwyneth's off-duty toolkit' in black serif font, and 'cleanse, exfoliate, treat, and nourish to keep your skin looking its radiant, healthy best on makeup-free days.' in smaller, two-tone text below the toolkit name. A prominent black 'shop now' button is also present above the product line.
