The scene opens with a close-up shot of a young adult woman, framed from the chest up. She is looking directly at the camera with a wide, excited smile, her mouth slightly open as if speaking. Her left arm is raised, revealing her armpit where a transparent, circular patch with concentric rings is adhered, showing a wet, dark purple sweat stain in the center. She is wearing a white athletic-style crop top. The background is a plain, light grey wall, suggesting an indoor setting like a bathroom. The lighting is soft and even, coming from the front. A small black lapel microphone is clipped to her top. Text overlay appears at the bottom-center: 'This is so gross'.
0:03pulling off sweat patch A medium-close-up shot shows the same young adult woman from the previous scene, facing the camera. She is in a bathroom setting with grey tiled walls and a white bathtub visible in the background. She is peeling a transparent, circular patch with concentric rings from her left armpit, revealing the extensive dark purple sweat stain on the patch. Her expression is focused, and she is wearing a white crop top and light blue leggings. Text overlay at the top-center reads: 'THIS STICKER SHOWS WHERE YOU SWEAT!'.
0:05comparing deodorants generic The scene reverts to a close-up of the woman from the chest up, similar to the first scene. She is smiling broadly and looking directly at the camera. Her left arm is raised, with the transparent, sweat-stained patch still adhered to her armpit. In her right hand, she holds an orange and white generic deodorant stick. The background is a plain light grey wall. The lighting is soft and consistent. Text overlay at the bottom-center states: 'On this side generic deodorant'.
0:07showing sweaty patch A tight close-up shot focuses on the woman's face and hands. She holds the transparent, circular sweat patch very close to the camera with both hands, clearly displaying the large, dark purple, almost black sweat stain that covers most of its surface. Her eyes are wide with an expression of mild disgust or shock, and her mouth is open as she speaks. She is wearing a white crop top. The background is a plain light grey wall. Text overlays appear sequentially: 'Do you see this?', 'that's all sweat', 'That is so gross!'.
0:11comparing deodorants carpe The scene is a close-up of the woman, similar to previous talking head shots. She is smiling cheerfully at the camera. Her right arm is raised, revealing her armpit with another transparent, circular patch attached, but this one appears mostly clear, with only a very faint, small discolored area. In her left hand, she holds a white Carpe antiperspirant lotion bottle with a pink label. The background is a plain light grey wall. The lighting is bright and even. Text overlay at the bottom-center reads: 'on this armpit As you can see, it looks normal'.
0:14showing dry patch A tight close-up shot of the woman's face and hands. She is holding the transparent, circular patch from her right armpit very close to the camera, showcasing its relative dryness. Only a tiny, almost imperceptible discolored spot is visible on the patch. Her expression is satisfied and she is speaking. She is wearing a white crop top. The background is a plain light grey wall. Text overlay at the bottom-center reads: 'It's a tiny bit of sweat on there, but really not much'.
0:16product comparison static An overhead, static shot showcasing two deodorant sticks and their respective sweat patches side-by-side on the clean, white edge of a bathtub. The left side features the orange and white generic deodorant stick next to its transparent patch, which is heavily saturated with a large, dark purple sweat stain. The right side features the white Carpe antiperspirant lotion with a pink label, next to its transparent patch, which shows only a very small, faint purple discoloration. The background consists of light grey subway tiles and the water-filled bathtub. Text overlay at the bottom-center reads: 'A lot of deodorants don't actually stop sweat'.
0:18generic deodorant ingredients A close-up shot focuses on a hand holding a white deodorant stick with a blue and white ingredients label. The label is partially visible, showing text like 'INGREDIENTS' and 'DIRECTIONS'. The background is blurred, showing a retail store aisle with shelves of various products, indicating a generic setting. The lighting is soft and diffused. Text overlay at the center-left highlights 'Fragrance' with an arrow pointing towards the label.
0:20carpe vs sweat patch dry A close-up shot features the woman from the chest up, looking at the camera with a happy, confident smile. She holds a white Carpe antiperspirant lotion bottle in her left hand and the dry, transparent circular patch (from the Carpe-treated armpit) in her right hand. Both items are presented clearly. She is wearing a white crop top. The background is a plain light grey wall. The lighting is bright and even. Text overlay at the bottom-center reads: 'on the Carpe side it's dry It's nice, smells good'.
0:22carpe vs sweat patch wet A close-up shot captures the woman from the chest up. She holds the orange and white generic deodorant in her left hand and the heavily sweat-stained transparent patch (from the non-Carpe armpit) in her right hand, showcasing the contrast. Her expression shifts from a slight smile to a more serious, almost disgusted look as she points out the wet patch. She is wearing a white crop top. The background is a plain light grey wall. The lighting is bright and even. Text overlay at the bottom-center reads: 'On the other side, where I'm not wearing Carpe, it's just been wet and kind of gross and not great'.
0:29carpe product showcase An overhead shot shows a pair of hands holding the white Carpe antiperspirant lotion bottle. The bottle's unique applicator head, featuring small nubs, is visible. The background is a soft, light-colored textured surface, possibly a couch or blanket, with a bright window providing natural light from the left. The lighting is bright and diffused. Text overlay at the bottom-center reads: 'Carpe is a quick drying antiperspirant lotion that stops odor and sweat'.
0:32call to action offer A close-up shot of the woman from the chest up, smiling and looking directly at the camera. She holds the white Carpe antiperspirant lotion bottle in her right hand. She is wearing a white crop top. The background is a plain light grey wall. The lighting is bright and even. Text overlays appear at the bottom-center: 'FREE SHIPPING!' with small box icons, and 'UP TO 56% OFF' in a larger red box.
0:36carpe scents offer An overhead shot of hands holding four white Carpe antiperspirant lotion bottles, each with a different colored label (orange, purple, pink, blue), signifying different scents. The background is a blurred, modern living room with a grey rug and a round, light-colored coffee table. The lighting is bright and natural. Text overlays continue from the previous scene at the bottom-center: 'FREE SHIPPING!', 'UP TO 56% OFF', and ' - CHOOSE 4 SCENTS'.
0:37free underarm wipes A close-up shot of a hand holding three small, rectangular packets of 'Carpe Antiperspirant Underarm Wipes'. The packets are orange and white with black text. The background is blurred, showing a vibrant green houseplant. The lighting is bright and natural. Text overlays are stacked at the bottom-center: 'FREE!', 'FREE SHIPPING!', 'UP TO 56% OFF', ' - CHOOSE 4 SCENTS', and ' - FREE UNDERARM WIPES'.
A close-up shot of a hand holding an orange tube of 'Carpe Sweat Absorbing Face Lotion'. The tube has a white cap. The background is blurred, showing a window with bright light streaming through. The lighting is bright and natural. Text overlays are stacked at the bottom-center: 'FREE!', 'FREE SHIPPING!', 'UP TO 56% OFF', ' - CHOOSE 4 SCENTS', ' - FREE UNDERARM WIPES', and ' - FREE SWEAT ABSORBING FACE LOTION'.
0:41free mystery gift A close-up shot of a hand holding a black, indistinct object with a large yellow question mark graphic overlaid on it, signifying a 'mystery gift'. The background is blurred, showing a modern living room interior with dark furniture and a grey rug. The lighting is warm and indirect. Text overlays are stacked at the bottom-center: 'FREE!', 'FREE SHIPPING!', 'UP TO 56% OFF', ' - CHOOSE 4 SCENTS', ' - FREE UNDERARM WIPES', ' - FREE SWEAT ABSORBING FACE LOTION', and ' - FREE MYSTERY GIFT!'.
0:42final call to action The scene returns to a close-up of the woman from the chest up, smiling confidently and looking directly at the camera. She holds the white Carpe antiperspirant lotion bottle in her right hand and gestures downwards with her left hand. She is wearing a white crop top. The background is a plain light grey wall. The lighting is bright and even. Text overlays continue to be stacked at the bottom-center, adding ' - 100% MONEY BACK GUARANTEE' at the very bottom. The woman concludes her message with a call to action.
