0:00product packaging overhead An overhead, first-person perspective shot frames two hands, gloved in sleek black latex, meticulously packaging white, rectangular deodorant sticks and an orange pouch into a simple, unbranded brown cardboard shipping box. The box occupies the majority of the lower and central frame, with its flaps open. The background, visible above the box, shows a light-colored workbench or table with a gray digital weighing scale (brand 'METTLER TOLEDO' visible), a black coiled cable, and some loose white paper strips. The lighting is bright and even, likely from overhead industrial fixtures, casting minimal shadows. The overall color palette is muted, dominated by browns of the box, white of the products, black of the gloves, and a pop of orange from the pouch. Dynamic text overlays appear, including 'to say goodbye', 'multinational', 'deodorant', and 'local roots', along with persistent banners '🇺🇸🦅 KEEP IT IN THE USA 🦅🇺🇸' at the top and 'Free Shipping! Up to 56% Off' at the bottom.
0:04warehouse overview and packaging bins A wide shot captures a male figure standing in a spacious, brightly lit warehouse environment. The setting features high ceilings with exposed metal beams and industrial lighting. In the foreground and mid-ground, there are two large, open cardboard bins labeled 'UNITED STATES POSTAL SERVICE' filled with numerous individually packaged orange mailer bags, suggesting a high volume of product ready for shipment. Shelving units with various boxes and equipment are visible in the background, along with a red forklift further back, indicating an active shipping and logistics operation. The man gestures with his hands towards the bins, conveying enthusiasm about the product's origin and availability. Persistent text banners '🇺🇸🦅 KEEP IT IN THE USA 🦅🇺🇸' and 'Free Shipping! Up to 56% Off' remain on screen. The overall lighting is bright and functional, typical of a warehouse, with a mix of neutral and warm tones from the cardboard and orange packages.
0:08deodorant close up with demonstrator A close-up shot focuses on the male product demonstrator from the previous scene, now holding a single white Carpe deodorant stick directly in front of the camera. His black-gloved hands frame the product, with his right index finger and thumb pinching the top of the deodorant, as if measuring or emphasizing its compact size or precise application. His head and upper torso are visible, with his face in sharp focus, glasses reflecting some of the bright overhead lights. The background remains the blurry, expansive warehouse environment with shelves and boxes. The lighting is direct and bright, highlighting the product and the demonstrator's face. The persistent text overlays '🇺🇸🦅 KEEP IT IN THE USA 🦅🇺🇸' and 'Free Shipping! Up to 56% Off' are present, along with a dynamic overlay 'deodorant' next to the product.
0:10product offer presentation A medium shot of the male product demonstrator, again in the warehouse setting, now presenting a variety of Carpe products to the camera. He stands behind a workbench or counter, holding multiple white deodorant sticks in both hands, fanning them out to display them. As he speaks, he swaps items, first showing four deodorant sticks, then three small sachets or wipes, then an orange tube of face lotion, and finally, a blurred orange mystery gift. The text overlays dynamically update to list the offer's components: 'Choose 4 scents', 'FREE Underarm wipes', 'FREE Face lotion', and 'FREE Mystery gift'. The persistent '🇺🇸🦅 KEEP IT IN THE USA 🦅🇺🇸' and 'Free Shipping! Up to 56% Off' banners remain. The background shows the warehouse shelving, boxes, and a desk with a computer monitor, all brightly lit by industrial overhead lights. His expressions are engaging and enthusiastic as he details the offer.
0:24call to action and guarantee A medium shot of the product demonstrator in the warehouse, now holding a single white Carpe deodorant stick, speaking directly to the camera. He reiterates the benefits of the product for those struggling with sweat and offers a clear call to action, referencing a money-back guarantee. His expression is serious yet reassuring, emphasizing the product's effectiveness and the brand's trustworthiness. The warehouse background, with shelves, boxes, and industrial lighting, remains consistent. The text overlays continue to list the offer details ('Choose 4 scents', 'FREE Underarm wipes', 'FREE Face lotion', 'FREE Mystery gift') and the persistent '🇺🇸🦅 KEEP IT IN THE USA 🦅🇺🇸' and 'Free Shipping! Up to 56% Off' banners. The scene conveys a strong sense of confidence in the product and the offer.
