0:00intro problem statement A medium shot frames a young woman, appearing from the chest up, against a softly lit, neutral grey-beige wall in what seems to be a modern home interior. Her dark hair is parted on the side and falls past her shoulders. She wears a vibrant, solid fuchsia pink knit sweater. Her expression is energetic and slightly wide-eyed as she speaks directly into the camera. A white earbud with a visible USB-C connector hangs from her right ear, indicating a hands-free communication device. Her left hand, with red polished nails and a silver ring on her ring finger, gestures slightly, holding a closed silver laptop in the lower left corner of the frame. The lighting is soft and even, suggesting indoor ambient light. A text overlay at the bottom reads "crisis averted another sweaty girl saved". The camera is static.
0:02helpline roleplay setup The scene continues with a medium shot of the same young woman, positioned centrally against a light grey wall. She is actively engaging in a role-play, holding the white earbud connector to her mouth as if it were a microphone for a headset, maintaining an animated and slightly comedic expression. Her dark hair frames her face, and she continues to wear the bright fuchsia pink sweater. Her left hand occasionally gestures as she speaks, emphasizing her words, while her right hand holds the makeshift microphone. The background reveals a subtle glimpse of a living space with warm lighting in the far distance, suggesting depth beyond the wall. Overhead lighting seems to be soft and indirect, casting no harsh shadows. Text overlays appear and disappear dynamically, mimicking a conversation: "Sweaty girl helpline Pt. 1", "hello sweaty girl helpline", "who am I speaking with?", "Maggie", "Maggie what's up Queen what's the situation", "grey top", "big day tonight", "can't stop sweating". The camera remains static.
0:15product reveal graphic The young woman from previous scenes is still framed in a medium shot, facing the camera. She makes a precise pointing gesture with her right index finger towards the upper right of the frame, directing the viewer's attention. Simultaneously, a stylized graphic of the Carpe Antiperspirant Underarm Lotion appears in the upper right. The product is a white stick with prominent blue and red lettering, featuring text like "STOPS ODOR AND SWEAT" and "FRESH POWDER", positioned to be clearly visible as she points. She wears the same fuchsia sweater and her dark hair is visible. The background remains the neutral grey-beige wall, providing a clean contrast. The lighting is consistent and even, highlighting her face and the product graphic. A text overlay at the bottom reads "go grab a stick of Carpe" and "it looks just like this". The camera remains static.
0:17product benefit scent variety The medium shot of the young woman continues, centered in the frame against the same light grey wall. She is enthusiastically explaining more product features, using expressive hand gestures, including a dismissive sweep with her right hand and an "okay" sign with her left hand as she speaks. Her facial expression is confident and reassuring, with a clear, engaging smile as she details the product's offerings. She continues to wear the bright fuchsia sweater and the white earbud is still visible near her right ear. The lighting remains soft and consistent, illuminating her face evenly. Text overlays reinforce her message, reading "they have nine scents to choose from" and "so you are going to smell amazing tonight". The camera is static.
0:22product mechanism of action The scene maintains a medium shot of the young woman, who is now holding the white earbud connector close to her right cheek and then towards her mouth, using it as a prop to emphasize her words, as if indicating a precise point or source of action. Her facial expressions convey both seriousness and conviction, with wide, focused eyes and slightly pursed lips, indicating an important revelation. She speaks directly to the camera, maintaining a confident and trustworthy demeanor. She wears the same fuchsia pink sweater, and the background remains the light grey wall. The lighting is soft and even, without harsh shadows. Text overlays appear at the bottom of the screen to highlight key phrases: "trust me okay", "you've got the Carpe, secured the bag", "Carpe actually stops the sweat at the source", "while actually feeling smooth", and finally, "I know it's like magic". The camera remains static throughout this segment.
