0:00split screen welding intro A dynamic split-screen composition. The upper half features a medium shot of a male speaker looking directly at the camera, against a soft-focused background of shoe shelves in a retail-like environment. The lighting is bright and even, highlighting his face. The lower half is a medium shot of a person's legs, wearing tall brown work boots, standing on a metal grate. Sparks fly upwards from a welding operation, illuminating the boots and creating a dramatic, high-contrast effect. The boots are dirty, indicating active work. The overall color palette combines the earthy tones of the work environment with the bright, almost ethereal glow of the welding sparks. Text overlay "I'm Eric Girard," is visible on the screen.
0:00split screen product shot 1 A split-screen composition continues. The upper half shows the same male speaker in a medium shot, maintaining eye contact with the camera. The background is a retail space with shelves of boots. The lighting is consistent and bright. The lower half presents a product shot of a single brown work boot (similar to a cowboy boot style) with a white sole, resting on what appears to be a sandy or rocky terrain near a body of water (possibly a lake or ocean) with distant mountains under a cloudy sky. The boot is pristine, suggesting a showcase or lifestyle image. The color palette shifts from the indoor setting to natural, muted outdoor tones in the lower frame, with the boot's brown and white standing out. Text overlay continues, first "founder" then "of BRUNT" then "Workwear.".
0:02split screen product shot 2 The split-screen arrangement persists. The upper frame maintains the medium shot of the male speaker against the boot-lined shelves, speaking to the camera. The lower frame transitions to another product shot: a brown lace-up work boot with a white sole and purple accents, resting on a rocky or gravelly surface. The background is an abstract, somewhat blurry natural landscape with dark and light elements, possibly water and distant landforms. The boot is clean and presented in a way that highlights its details, such as the laces and the sole's texture. The text "Workwear" then "We hear from people" is overlaid on the screen.
A close-up shot focuses on the lower legs and feet of a person wearing brown work boots and brown work pants. The boots are scuffed and dirty, suggesting heavy use in a construction or manual labor environment. The person steps down onto a piece of raw wooden lumber, which is placed over other wooden planks. The camera is positioned slightly above and in front of the feet, looking down. The background is blurred, showing more wooden structures and a generally earthy, dusty environment. The lighting appears natural and bright. The text overlay reads "all of the country".
0:05product shot smoke A stylized medium shot of a single light brown lace-up work boot, similar in style to a moc-toe boot with a white sole. The boot is placed on a dark, flat surface. Thick, white smoke billows around and behind the boot, creating a dramatic and ethereal effect. The lighting is a mix of soft ambient light and backlighting from the smoke, highlighting the boot's silhouette and texture. The background is completely obscured by the smoke. The color palette is dominated by the boot's light brown and white, contrasted with the dark surface and white smoke. The text overlay reads "every day asking us".
0:06feet walking stairs A low-angle close-up shot follows a person's feet, clad in brown work boots and pants, as they ascend a wooden staircase under construction. The boots are dirty and well-worn. The camera tracks the feet as they move, emphasizing the action of climbing. The environment is clearly a construction site with raw, unfinished wooden steps and framing visible in the background. Natural light illuminates the scene, creating some shadows under the steps. The text overlay reads "where they can try on".
0:07feet walking doorway A low-angle shot from the perspective of the floor, showing a person's feet and lower legs, wearing brown work boots and brown work pants, walking towards the camera. The setting appears to be a construction zone or an unfinished building, with wooden framing visible in the blurred background. The floor is concrete or a similar dusty, industrial surface with scattered sawdust. Bright natural light comes from behind the person, creating a slight halo effect around their legs. The text overlay reads "our work boots and apparel in person."
0:08talking head available A medium shot of the same male speaker, positioned centrally, talking directly to the camera. He is in a brightly lit retail or warehouse setting with shelves of boots and clothing racks visible in the blurred background. The lighting is soft and even, highlighting his face and the orange "BRUNT" logo on his dark t-shirt. He uses hand gestures to emphasize his points. The color palette is neutral, dominated by browns and greys from the products in the background, with the pop of orange from the logo. The text "Good news," then "BRUNT is" then "already available at a" is displayed on screen.
0:10split screen retailer announcement A split-screen frame where the upper half maintains the medium shot of the male speaker, engaging directly with the camera, with the boot-filled shelves in the background. The lower half is a graphic overlay: a white background with a red "BRUNT" logo, followed by "NOW AVAILABLE AT" in red text, and then the logo for "HARRISON'S" (a green logo featuring a palm tree and crescent moon, with five stars below). The speaker continues to speak, his expression animated. The text "retail store near you." then "If you want" is displayed, followed by the Harrison's logo graphic.
0:13split screen browsing boots The split-screen format continues. The upper part shows the male speaker, still in a medium shot, maintaining eye contact and speaking to the camera. The lower part features a different male, seen from behind and to the side, wearing a baseball cap and a t-shirt, reaching into a shelf filled with brown work boots, seemingly inspecting them in a retail setting. The shelves are neatly organized, displaying numerous pairs of boots. The lighting is bright and uniform, typical of a retail space. The text overlay reads "to get up close to our products so you could feel the quality".
0:15split screen trying on boot The split-screen composition persists. The upper frame features the male speaker, centered and looking at the camera. The lower frame shows a male figure, seated on a bench in what appears to be a changing area of a retail store, trying on a work boot. He is leaning forward, focused on the boot, which is dark grey or black. Clothing racks with various apparel are visible in the background, along with a wooden door. The lighting is ambient and functional. Text overlay reads "and experience the comfort".
0:17split screen boot sole The split-screen presentation continues. The upper half features the male speaker in a medium shot, making direct eye contact with the camera. The background remains the blurred retail shelving. The lower half is a very close-up, high-detail shot of the sole of a work boot. The sole is light-colored with a pronounced, textured tread pattern, including the "BRUNT" logo embossed on a red section. The camera angle is slightly angled, showing the robust construction of the sole. The lighting is focused and bright, highlighting the intricate details and texture. Text overlay reads "just head over to BRUNTWORKWEAR.COM" then "Click on".
0:18split screen boot stitching The split-screen layout is maintained. The upper section features the male speaker, again in a medium shot, looking at the camera. The lower section shows an extreme close-up of the stitching on a brown leather work boot. The strong, contrasting light-colored thread forms neat, robust stitches along a seam, highlighting the craftsmanship and durability of the boot. The leather texture is visible, indicating high quality. The background is blurred and dark, keeping the focus entirely on the stitching. The text overlay reads "the store locator to find the closest location".
0:20screen recording store locator A clean screen recording of a website interface. The top features the "BRUNT" logo in red on a brown hexagonal background. Below it, in bold black text, reads "FIND RETAILERS NEAR YOU". There's an input field labeled "Type a City or State" with a magnifying glass icon next to it. Below this input field is an animated map of the United States and parts of North America, shown from a slightly elevated satellite perspective. Clouds drift across the map, and specific locations are highlighted by small, subtle glowing dots, indicating retail locations. The map zooms out slightly over time, giving a broader view. The overall aesthetic is modern and digital. The text overlay "to you." is shown as the map animates.
