0:00news anchor desk intro The scene opens with a medium shot of two news anchors, a Black male on the left and a Caucasian female on the right, seated behind a dark-colored news desk. The background is a digital display showing a city skyline at night with an 'ABC11 Eyewitness News' banner. The lighting is bright and even, typical of a news studio, with highlights on the anchors' faces. The male anchor is gesturing with his hands as he speaks, while the female anchor listens and gestures slightly. Dominant colors are the blue of the news set, the anchors' clothing (dark suit, pink dress), and the bright white text overlays. At the top of the screen, a white text box reads 'Channel 11 reveals secret sweat hack' with an emoji of a person's head sweating. A news ticker scrolls at the bottom with various news headlines. White text overlays also appear on the screen, reading 'SWEATY', 'THREE LOCAL', and 'COLLEGE STUDENTS'.
0:04applying sweat solution This is a close-up shot focusing on a person's hands applying a white cream from a tube onto the palm of their other hand. The background is blurry but appears to be a light-colored surface, possibly a t-shirt, indicating an indoor setting. The lighting is soft and even, highlighting the texture of the cream. The person's left hand holds a white tube with a white cap, while the right hand receives the cream. The overall color palette is muted, with the white cream and tube standing out. The same white text box 'Channel 11 reveals secret sweat hack' and the news ticker are still present as overlays, maintaining continuity with the previous scene.
0:07man demonstrates cloth The scene shifts to an outdoor setting on a sunny day, featuring a young Caucasian man in a maroon t-shirt and glasses. He stands behind a light wooden box labeled 'YOUR ARMPITS' in large red and black block letters, with red arrows pointing upwards on either side. He is positioned centrally, looking directly at the camera with an engaging expression. Two clear, empty glass cylinders sit on the box. The man holds a scrunched-up light blue cloth in his hands and places it into the left cylinder. The background shows lush green grass and trees under a clear blue sky. The lighting is natural and bright. The top overlay 'Channel 11 reveals secret sweat hack' is still present.
0:08man demonstrates fish This is a continuation of the previous scene, featuring the same young Caucasian man in a maroon t-shirt and glasses, standing outdoors on a sunny day. He is behind the light wooden box labeled 'YOUR ARMPITS' with red arrows. The two clear glass cylinders are on the box. In this shot, the man holds up a small, whole, silvery fish with his right hand, displaying it to the camera before dropping it into the right-hand glass cylinder which is empty. His expression is slightly playful and exaggerated as he looks directly at the camera. The background remains a vibrant green lawn and trees under a bright blue sky. The top overlay 'Channel 11 reveals secret sweat hack' persists.
0:10man demonstrates deodorant The scene continues outdoors with the same young Caucasian man, still wearing a maroon t-shirt and glasses, positioned behind the 'YOUR ARMPITS' labeled wooden box. Two clear glass cylinders are on the box. In this segment, he drops a white stick of deodorant into the right-hand cylinder, which already contains the fish and some water. He maintains eye contact with the camera, speaking as he demonstrates. The background is a bright green lawn and trees under a clear blue sky. The natural sunlight creates a bright, clear image. The 'Channel 11 reveals secret sweat hack' overlay remains at the top.
0:12man demonstrates vinegar The outdoor scene persists with the young Caucasian man and his demonstration setup. He is behind the wooden box with the 'YOUR ARMPITS' label and two clear glass cylinders. The man is now pouring a clear liquid, presumably vinegar, from a white plastic jug into the right-hand cylinder, which already contains the fish and the deodorant stick. The liquid creates a splash as it enters the cylinder. His facial expression is focused on the task, but he still periodically glances at the camera. The bright natural lighting highlights the transparency of the liquid and the glassware. The green trees and lawn of the background are visible, as is the persistent 'Channel 11 reveals secret sweat hack' text overlay.
0:14man demonstrates lotion Still in the outdoor setting, the young Caucasian man with glasses and a maroon t-shirt continues his demonstration. He is standing behind the 'YOUR ARMPITS' wooden box with the two clear glass cylinders. In this shot, he is holding a yellow squeeze bottle and dispenses a dollop of white lotion into the right-hand cylinder, which is now filled with various items and a liquid. His focus is on the action, but he maintains an engaging presence. The bright sunlight illuminates the scene, making the green foliage in the background vibrant. The 'Channel 11 reveals secret sweat hack' overlay is still at the top of the frame.
0:16man demonstrates cologne The outdoor demonstration continues. The young Caucasian man, wearing glasses and a maroon t-shirt, is behind the 'YOUR ARMPITS' wooden box with the two clear glass cylinders. Initially, he holds a bouquet of vibrant red roses, then pours a dark liquid, presumably cologne, from a small amber bottle into the right-hand cylinder, which now contains multiple substances and objects. His expression is still lively and connected with the camera. The bright natural light emphasizes the green trees and grass in the background. The consistent 'Channel 11 reveals secret sweat hack' overlay remains at the top.
0:18close up foamy liquid This scene is a close-up, slightly downward-angled shot of the right-hand clear glass cylinder sitting on the wooden 'YOUR ARMPITS' box. The cylinder is filled with a murky, foamy, light-colored liquid, with a small metallic object submerged at the bottom. The liquid's surface is agitated, showing some bubbles and foam. The background is the blurry green grass and trees of the outdoor setting, indicating bright natural light. A white text overlay 'The problem is,' appears in the center of the frame, highlighting a narrative point. The color palette is dominated by the light tones of the liquid and the green of the background.
0:20adding money to liquid A close-up shot focuses on the clear glass cylinder, still on the wooden box with the foamy, murky liquid. A light-skinned hand, likely male, drops several US hundred-dollar bills into the liquid, causing splashes and further mixing. The money quickly becomes saturated and partially obscured by the foam. Simultaneously, an overlay simulating an Amazon checkout screen appears at the top center, showing 'Subtotal (5 items): $353.55' and a 'Proceed to checkout' button. Below the cylinder, white text states 'you're spending hundreds of dollars'. The outdoor, bright green background is still visible but out of focus, emphasizing the action within the cylinder. The scene uses bright, natural lighting.
0:23hand pointing at money This is a close-up shot of the glass cylinder containing the foamy liquid and now submerged hundred-dollar bills, resting on the 'YOUR ARMPITS' wooden box. A light-skinned hand enters the frame from the right, pointing directly at the money in the cylinder. The background is a blurry green lawn and trees, indicating an outdoor, brightly lit setting. White text overlay appears, asking 'And who wants this stuff?'. The shot emphasizes the undesirable nature of the concoction, tying it back to the financial cost of various products. The color palette is dominated by the light liquid, green background, and the muted colors of the soaked money.
0:24man with powder bag The camera pulls back slightly, showing the young Caucasian man from earlier, wearing his maroon t-shirt and glasses, standing behind the wooden box. He holds a clear plastic bag containing a white powdery substance in his left hand, while speaking directly to the camera. The cylinder with the messy liquid and money is still visible on the box to his right. The background is a bright, sunny outdoor scene with green grass and trees. The 'Channel 11 reveals secret sweat hack' overlay is still present. A white text overlay 'Let's get rid' appears in front of him, signaling a transition to a solution.
0:26presenter reveals carpe The scene is set outdoors with bright sunlight. The young Caucasian man, wearing a maroon t-shirt and glasses, is featured in a medium shot. He dramatically pours the contents of the glass cylinder (the messy liquid and money) onto the green grass to his left, clearing the space. He then turns to face the camera, holding up a small, white 'Carpe' antiperspirant stick in his right hand, presenting it as the singular solution. The background consists of vibrant green grass and trees under a clear blue sky. A text overlay stating 'of all of this, because you can literally get the same benefits in one stick of Carpe' highlights the product's value proposition. The 'Channel 11 reveals secret sweat hack' overlay remains at the top.
0:28carpe product demonstration A close-up shot focuses on a white Carpe antiperspirant stick, labeled 'Carpe Antiperspirant Underarm Lotion', sitting on a clean, white outdoor table. The background is a blurry but vibrant green lawn and trees, indicating bright natural lighting. A light-skinned thumb and forefinger enter the frame from the top, gently pressing and rubbing a small amount of the product from the top of the stick, showcasing its texture and suggesting application. White text overlays appear one by one: 'Carpe uses ingredients proven to stop sweat', 'prevent odor,', and 'reduce bacteria growth', detailing the product's benefits. The 'Channel 11 reveals secret sweat hack' overlay is still present at the top.
0:33bacteria petri dish comparison An overhead, close-up shot on a bright white outdoor table showcases a comparison between two clear petri dishes. On the left, a petri dish contains a yellowish agar medium with numerous visible bacterial colonies, representing an armpit with generic deodorant. On the right, a second petri dish with a clearer, less contaminated agar medium, representing an armpit using Carpe, is positioned next to a white Carpe antiperspirant stick. Another white, generic-looking stick is visible behind the first petri dish. A light-skinned finger, likely male, points between the two dishes to highlight the difference. The background is a blurred green lawn, suggesting natural daylight. Text overlays state: 'Just look at the difference between the bacteria', 'between the bacteria on an armpit wearing Carpe', and 'and an armpit wearing generic deodorant'. The 'Channel 11 reveals secret sweat hack' overlay is still present.
0:39carpe product lineup The camera shows a medium, slightly low-angle shot of four white Carpe antiperspirant sticks lined up neatly on a white outdoor table. Each stick features a different colored label (purple, brown, pink, light blue) indicating various scents or formulas. The background is a blurry expanse of green grass and trees under a clear blue sky, bathed in bright natural light. A hand quickly swipes across the top of the frame at the beginning, almost as if dismissing something. White text overlays appear: 'So you actually don't have to overpay on Amazon.', 'You can go to our website', 'and get it for free shipping!', and 'UP TO 56% OFF'. The 'Channel 11 reveals secret sweat hack' overlay is still at the top. The scene emphasizes product variety and affordability.
0:44carpe bundle reveal This is a medium shot, continuing the display of the four Carpe antiperspirant sticks on a white outdoor table. An orange travel pouch is now visible behind the sticks, subtly enhancing the product presentation. As the scene progresses, animated graphics appear, illustrating various components of a product bundle: a small icon representing the four Carpe sticks, a graphic showing three underarm wipes, a tube of face lotion, a gift box, and a delivery truck icon, symbolizing free shipping and a money-back guarantee. White text overlays expand on the offer: 'Click the link', 'free shipping!', 'UP TO 56% OFF', and detailing the entire bundle contents and guarantees. The background is the same blurred green lawn and trees under bright sunlight. The overall impression is a comprehensive and enticing offer. The text 'Channel 11 reveals secret sweat hack' remains at the top.
0:53presenter final call to action The scene features the young Caucasian man from earlier, now positioned behind the white outdoor table, with the four Carpe antiperspirant sticks and the orange travel pouch still arranged in front of him. He leans forward slightly, looking directly at the camera with an energetic and persuasive expression, using hand gestures to emphasize his points. The background is a sunny outdoor setting with green grass and trees. The various text overlays from the previous scene remain: 'Click the link', 'free shipping!', 'UP TO 56% OFF', and '100% money-back guarantee', reinforcing the call to action. He holds up one of the Carpe sticks at the very end, reiterating the product. The lighting is bright and natural. The 'Channel 11 reveals secret sweat hack' overlay is also still visible at the top.
