0:00man struggling with beard The scene opens with a medium close-up shot of a bald Black man looking into a mirror, his face slightly angled upwards and to the right. He is attempting to groom his patchy beard with a small white applicator held in his right hand, while his left hand supports his chin. His facial expression is one of concentration mixed with frustration, with his brow furrowed and lips pursed. The background is a clean, minimalist bathroom with white walls and a grey towel hanging on a rack visible on the left. The lighting is bright and even, likely from overhead bathroom lights, creating soft shadows. Dominant colors are the man's dark skin tone, black t-shirt, and the white background. On-screen text, 'WHY SOME GUYS CAN'T GROW BEARDS', is prominently displayed in white with a black outline at the top of the frame. The camera is static.
0:02man explaining beard struggle This scene features a medium shot of the same bald Black man, now facing directly into the camera. He stands in a bright, clean bathroom with white walls. Behind him, a vibrant green potted plant adds a touch of natural color to the otherwise monochromatic background, and a metal towel rack is partially visible on the right. The lighting is soft and even, highlighting his features. He is talking, expressing a relatable struggle with growing a beard. His hands are in motion, gesturing slightly to emphasize his points. A text overlay, 'I waited forever for my beard to grow', appears in white with a black outline across his chest, reinforcing his narrative. His expression shifts from a serious, explanatory look to a slightly frustrated one as he speaks, conveying his past difficulties. The overall color palette is bright and clean with a pop of green.
0:05man explaining lack of progress This scene is a continuation of the previous shot, maintaining a medium shot of the bald Black man facing the camera. He remains in the same bright bathroom setting with white walls and a green potted plant in the background. The lighting is consistent, providing a clear and natural look. He is actively speaking, continuing his narrative about his beard growth journey, and his hands are still gesturing expressively to underscore his words. A new text overlay, 'but it wasn't working', appears in white with a black outline over his torso, indicating the lack of success he experienced previously. His facial expression reflects a touch of past disappointment but is primarily focused on delivering his story to the viewer. The camera is static.
0:06opening beard kit box The camera shifts to an overhead, close-up shot, focusing on a pair of dark-skinned hands opening a brown cardboard box. The box has a black label with a yellow 'B' logo and the text 'BEARD CLUB'. The hands carefully lift the lid of the box, partially revealing the contents inside, which are not yet clearly discernible. The background is a stark white countertop, likely a bathroom sink area, with indirect, bright lighting creating minimal shadows. The overall color palette is earthy browns and black from the box, contrasting with the bright white counter and skin tones. A text overlay, 'So I tried the viral beard growth kit', is displayed in white with a black outline over the box. The camera remains static, capturing the precise action of opening the package.
0:07beard kit contents This is a close-up, slightly angled shot looking down into the open brown cardboard box from the previous scene. The box is filled with various beard grooming products, neatly arranged. Visible items include a light wooden beard brush with a 'B' logo etched into it, small black scissors sealed in a clear plastic pouch, and several dark-colored bottles and accessories. The background remains the bright white countertop. The lighting is consistent, providing clear visibility of all the items within the box. The color palette is dominated by the natural wood, black, and dark amber hues of the products, against the brown cardboard and white counter. The text overlay, 'So I tried the viral beard growth kit', persists from the previous shot, reinforcing the product introduction. The camera slightly pans or tilts to showcase the different items.
0:08beard kit scissors An extreme close-up shot focuses specifically on a pair of sleek, black grooming scissors, neatly packaged in a clear plastic pouch. The scissors are partially visible inside the brown cardboard box, surrounded by other kit components which are out of focus. The background is blurred, showing the white countertop and other dark-colored product packaging. Bright, diffused lighting highlights the metallic sheen of the scissors and the texture of the plastic. The color palette is primarily black and clear plastic, contrasted with the subtle browns of the box. A text overlay, 'from Beard Club', in white with a black outline, pinpoints the brand origin of the kit. The camera is static, providing a detailed view of this particular item.
0:09man reacting to results The scene cuts to a close-up, profile shot of the bald Black man, angled slightly upwards and facing to the right. He has a broad, genuine smile, showcasing his teeth, and his eyes are sparkling with happiness and satisfaction. His dark, full beard is prominently featured, appearing well-groomed and dense. The background is a simple, bright white bathroom wall, providing a clean contrast to his dark skin and beard. Bright, even lighting illuminates his face and beard, with soft highlights. A text overlay, 'And honestly?', in white with a black outline, is positioned near his mouth, indicating his forthcoming positive assessment. The camera is static, capturing his joyful expression in detail. The dominant colors are his skin tone, black beard, and the stark white background.
0:10man satisfied with results This scene is a medium shot of the bald Black man, similar to previous talking head shots, standing against a bright white bathroom wall with a green potted plant behind him. He maintains a joyful and confident expression, with a wide smile. He briefly touches his well-grown beard with his hand, subtly emphasizing its fullness. The lighting is consistent and bright. A text overlay, 'Way crazier than I expected', appears in white with a black outline across his chest, reinforcing his surprise and satisfaction. His body language is relaxed and positive, and he looks directly into the camera, sharing his positive experience. The dominant colors are the white background, the man's dark skin, black t-shirt, and the green plant.
0:11website before after testimonial A screen recording shows a website interface with a 'Before & After' section prominently displayed at the top. Two male portraits are side-by-side: a 'before' image of a man with sparse facial hair and an 'after' image of a man with a full beard and glasses. Below these, a customer testimonial quote is partially visible. The video narrator, the bald Black man, is superimposed as a small talking head in the bottom center of the screen, gesturing and speaking. Multiple brand logos, including 'MensHealth', 'THE MANUAL', and 'brobible', are visible at the bottom, suggesting endorsements. Text overlays include 'Before & After', 'TRY A GROWTH KIT', and 'why more guys don't know about this'. The screen recording features a smooth scroll, and the man's superimposed image stays static relative to the video frame, not the screen recording. The overall color palette is bright with website elements.
0:14website reviews and guarantee The screen recording continues, showing another section of the website. It prominently displays '20,000+ 5-STAR REVIEWS' with star ratings, reinforcing social proof. Below this, text discusses beard growth products and a 'Growth Guarantee' promising a full refund. The bald Black man's superimposed talking head remains in the bottom center, continuing to speak and gesture. The background of the website is a warm, dark golden-brown image of a man with a well-groomed beard, providing aspirational context. Text overlays include 'because it's literally proven to work' and a 'TRY A GROWTH KIT' button. The camera is static, focusing on the scrolling website content and the narrator's overlay. The color palette blends the warm background with the bright white text and yellow call-to-action button.
0:15applying beard oil to hand An overhead close-up shot focuses on a dark-skinned hand with an open palm, held flat over a white sink or countertop. Another dark-skinned hand holds a small, amber-colored dropper bottle with a black cap, labeled 'B Beard Oil'. A stream of clear, viscous oil is slowly being squeezed from the dropper bottle onto the center of the open palm. The lighting is bright and even, highlighting the texture of the skin and the liquid. The background is a clean, white surface, providing a stark contrast. The color palette is dominated by skin tones, the amber oil, and the dark bottle against the white. A text overlay, 'The secret in this', in white with a black outline, appears at the bottom of the frame. The camera is static, capturing the detailed action of applying the oil.
0:16man applying beard oil This scene is a close-up of the bald Black man's face, angled to the right, as he applies beard oil to his dense, dark beard. His left hand is shown gently massaging the oil into his beard and cheek, while his face displays a wide, satisfied smile. His eyes are bright, conveying happiness and contentment. The background is a blurred, bright white bathroom wall. Bright, even lighting illuminates his face and the texture of his beard, creating a healthy sheen on his skin. The color palette emphasizes his dark skin, the black beard, and the bright white. A text overlay, 'is the extra powerful beard oil', in white with a black outline, appears at the bottom of the frame. The camera is static, capturing the action and his positive expression.
0:18man using derma roller An extreme close-up shot focuses on the bald Black man's dark, dense beard, specifically on his cheek and jawline. He is using a black derma roller, a small device with a handle and a rolling head covered in tiny needles, to gently roll across his beard. The action is slow and deliberate. The camera is angled slightly upwards, capturing the side of his face and the texture of his beard and skin. The background is a soft, light-colored blur, suggesting a clean, bright environment like a bathroom. Bright, diffused lighting highlights the individual hairs and the micro-needles on the roller. A text overlay, 'plus this derma roller that helps stimulate follicles', in white with a black outline, runs along the bottom of the frame. The camera is static, providing a detailed view of the tool in action.
0:20derma roller low angle This scene captures an extreme close-up from a low angle, looking upwards at the bald Black man's chin and neck area as he continues to use the black derma roller. His dark, full beard is visible, and his mouth is open in a wide, happy smile, revealing a set of white, even teeth. The derma roller is seen rolling along the underside of his jawline. The background is a soft, light-colored blur, consistent with an indoor setting. Bright, upward-angled lighting emphasizes the contours of his face and the density of his beard. A text overlay, 'plus this derma roller that helps stimulate follicles', in white with a black outline, persists at the bottom of the frame. The camera is static, providing a dynamic perspective of the product in use and the man's positive reaction.
0:21results close up outdoors The scene transitions to an extreme close-up of the bald Black man's face, now outdoors under bright natural sunlight. His skin appears radiant and healthy, glistening with a slight sheen, likely from the beard oil. He has a full, dark, and very dense beard that covers his chin and cheeks. His eyes are slightly squinted from the sun, but he maintains a broad, confident smile. The background is blurred, showing hints of green foliage and distant, light-colored objects, suggesting a natural, outdoor environment. The strong, warm sunlight creates highlights on his skin and beard. A text overlay, 'Here's my results just after a few weeks', in white with a black outline, introduces the outcome of the product use. The camera is static, emphasizing the close-up detail of his transformation.
0:23results medium shot outdoors A medium close-up shot of the bald Black man outdoors, showcasing his now full and dense beard. He is smiling confidently at the camera, with his right hand gently stroking his chin and beard, drawing attention to its new thickness. The background features a sunny residential street with green trees and a white pickup truck parked behind him, slightly blurred to keep focus on the subject. The lighting is bright and natural, indicating a clear, sunny day, casting subtle shadows and highlighting his features. The color palette is vibrant with natural greens, bright white from the truck, and the man's dark skin and clothing. A text overlay, 'You can see it's way more thicker', in white with a black outline, describes the visible improvement. The camera is static.
0:24results full beard outdoors This is a slightly wider medium close-up shot of the bald Black man, still outdoors in the same sunny residential setting. He is smiling broadly, turning his head slightly to present his full, thick beard from a different angle. His left hand is casually resting on his chest. The white pickup truck is more visible behind him, along with lush green trees and a glimpse of a house in the distance, all slightly out of focus. The bright natural sunlight continues to illuminate him. A text overlay, 'and no more patchy spots', in white with a black outline, emphasizes the complete transformation of his beard. The camera is static, capturing his genuine happiness and the successful outcome of the product. The color palette remains natural and vibrant.
0:25man satisfied wrap up The scene returns to the medium shot of the bald Black man, now back in the bright, clean bathroom setting with white walls and the green potted plant. He is standing centrally, facing the camera, with a wide, contented smile. He gestures positively with his hands, indicating his satisfaction with the results. His full, dark beard is clearly visible and well-groomed. The lighting is soft and even, as seen in earlier indoor shots. A text overlay, 'Super happy with how it turned out', in white with a black outline, conveys his final endorsement. His body language is relaxed and confident, summing up his positive experience. The camera is static, providing a concluding statement from the narrator.
0:27beard club website call to action The final scene is a screen recording of the Beard Club website, serving as a direct call to action. The top of the page features the 'B BEARD CLUB' logo and navigation. A prominent black banner displays 'USE CODE: GROWCLUB25 TO GET 25% OFF'. Below, product categories like 'Starter', 'Advanced', and 'Ultimate' are clickable. The main content area showcases individual product images: 'Beard Growth Vitamins', 'Beard Growth Oil', and 'Beard Derma Roller'. The man from the video is featured in the product images, pointing to the items. Detailed descriptions of each product are provided. The website design is clean, with a white background and black text, punctuated by yellow accents (logo, sale banner, 'TRY A GROWTH KIT' button). The camera is static, presenting a clear, promotional view of the website. The call to action is clear, inviting viewers to click through.
