0:00host presents burger and card intro text A close-up shot of a young Black woman with short, curly black hair, wearing a black sleeveless top and grey pants. She is holding a blue plate with a fully assembled burger and potato wedges in her right hand, and a colorful EveryPlate recipe card in her left hand. She is smiling broadly and looking directly into the camera. Behind her, two large orange EveryPlate boxes are stacked on a dark wooden shelf, with a glass decanter visible to the right. The lighting is soft and even, illuminating her face and the products. White text overlays the upper left portion of the screen: "Unfortunately I love: - dinner ready in 30 minutes - no meltdowns at the grocery store." The mood is happy and confident.
0:02host with everyplate boxes A medium shot of the same young Black woman in a kitchen setting. She is standing behind two large, stacked orange EveryPlate delivery boxes, holding the top box with both hands and smiling broadly at the camera. The boxes prominently display the 'EveryPlate' logo and promotional text like "AMERICA'S BEST VALUE MEAL KIT" and "DELICIOUS MEALS AT LESS-THAN-GROCERY-STORE PRICES." The background features dark grey kitchen cabinets, white subway tile backsplash, and a window with white horizontal blinds, through which diffused natural light enters. A brass pendant light hangs above the window. Text overlay reads: "I'm so thankful to have found EveryPlate as my go-to solution for our family dinners."
0:04unboxing and recipe cards An overhead shot focusing on a person's hands opening an orange EveryPlate cardboard box placed on a white marble countertop. The lid of the box is lifted to reveal a shiny silver insulated liner inside, designed to keep ingredients fresh. The inner flap of the box features a QR code and text encouraging app downloads. The hands then carefully pull out several colorful recipe cards, showcasing professionally photographed meals like 'Sriracha Turkey Stir-Fry' and 'Super Smashed Burgers' with detailed ingredient lists and cooking instructions visible. The camera remains static, providing a clear view of the unboxing process and the initial contents.
0:07recipe cards close up A close-up shot of two colorful EveryPlate recipe cards being held by a pair of hands. The top card features the 'SRIRACHA TURKEY STIR-FRY' with a vibrant image of the dish, calorie count, active time, and total time. The card below it, partially visible, shows the 'SUPER SMASHED BURGERS' recipe. The hands carefully adjust the cards, showcasing the variety of options available. The background is a blurred view of the meal kit box and the countertop. Text overlay above the cards says: "they have customizable options so your family never gets bored."
0:09hands holding vegetables A close-up, top-down shot of a person's hands holding various fresh vegetables. First, two large, dark green poblano peppers are presented, their smooth, glossy skins reflecting light. The scene quickly transitions to the same hands holding three bright orange carrots, firm and earthy, and a vibrant green bell pepper. The vegetables appear fresh and of good quality. The background is blurred, showing the inside of the EveryPlate box, indicating that these are the contents being revealed. The lighting is bright and natural.
0:11overhead ingredients layout An overhead wide shot capturing a pristine white marble countertop laden with an array of fresh ingredients and pantry staples. The spread includes two green bell peppers, a whole onion, two small cans (possibly diced tomatoes or beans), a plastic bag of celery, a cluster of small golden potatoes, two bright green limes, four long orange carrots, two reddish-brown sweet potatoes, a head of garlic, and a clear plastic bag containing burger buns. The ingredients are neatly arranged, showcasing the completeness and variety of the meal kit contents. The lighting is bright and even, highlighting the fresh colors of the produce.
0:13cutting board prep A close-up shot of a white plastic cutting board on a countertop. On the left side of the board, a neat pile of golden potato wedges, already cut and lightly seasoned, awaits cooking. On the right, finely minced garlic and thin slices of white onion are prepared, ready for the pan. A hand is briefly visible near the garlic, suggesting ongoing preparation. The lighting is bright and direct, emphasizing the textures and colors of the ingredients.
0:14cooking onions and buns An overhead shot of a stainless steel frying pan on a black gas stovetop. The scene begins with the pan empty and clean. A hand reaches into frame to turn a burner knob, igniting a blue flame beneath the pan. Shortly after, thinly sliced white onions are poured from a white cutting board into the heated pan, sizzling as they hit the oil. The onions are stirred with a gold-colored spatula, turning translucent and slightly caramelized. Then, four burger buns, cut in half, are placed face-down in the pan, toasting to a golden-brown. This sequence illustrates a rapid succession of cooking steps in a dynamic montage style. Text overlay above reads: "because apparently my family expects dinner every night."
0:17cooking burger patties An overhead shot showing two raw burger patties sizzling in a stainless steel frying pan on a black gas stovetop. The pan is well-oiled, with small bubbles and steam indicating the cooking process. A hand with a gold-colored spatula carefully flips one of the burger patties, revealing a perfectly seared, dark brown underside. The other patty continues to cook, its surface still raw. The focus is entirely on the patties and the cooking action. The lighting is warm, highlighting the browning of the meat.
0:20burger patty assembly A close-up shot of a partially assembled burger. A cooked beef patty, topped with gooey melted cheese and a generous layer of caramelized onions, rests on the golden-brown bottom half of a toasted burger bun. A creamy pink sauce is drizzled over the patty. The textures are rich and inviting, ready for the final top bun. The background is a clean, bright surface, possibly a white countertop.
0:21final plated burger and wedges A close-up shot of a beautifully plated 'Super Smashed Burger' and potato wedges. The burger is fully assembled with a toasted bun, juicy patty, melted cheese, caramelized onions, and a creamy pink sauce. It sits on a round, deep blue ceramic plate, alongside a generous serving of golden-brown, seasoned potato wedges. The presentation is appealing, with the food looking fresh and ready to eat. The background is a clean, bright white surface.
0:22recipe card close up with details A slightly angled close-up shot of an EveryPlate recipe card. The card prominently features a mouth-watering image of the 'SUPER SMASHED BURGERS WITH CARAMELIZED ONION, CHIPOTLE AIOLI & POTATO WEDGES'. Key details like "CALORIES 940" and "ACTIVE 30 MIN" are clearly visible, along with a QR code and small print text. The vibrant colors of the food photo contrast with the white background of the card. The surrounding area is blurred, keeping the focus on the recipe card's information and visual appeal.
0:23dining table with meal and box A wide shot of a dining table, centrally featuring the prepared 'Super Smashed Burger' and potato wedges on the deep blue plate. The table is a clean, white surface. In the background, a large orange EveryPlate box is visible, clearly displaying its logo and branding. To the left, a small, festive Christmas tree adorned with white lights adds a touch of seasonal decor. To the right, golden decorative elements are placed on a shelf. The scene is well-lit, creating a warm and inviting atmosphere around the meal.
0:24host presents burger price drama text A close-up shot of the young Black woman again, holding the blue plate with the burger and potato wedges in her right hand and the recipe card in her left. She is looking at the camera with her mouth slightly open, creating a surprised or playful expression. Behind her, the two stacked orange EveryPlate boxes are visible. The lighting remains bright and even. White text overlay appears: "without the price drama." The overall mood is light and engaging, promoting affordability.
0:26host presents burger cta and offer A close-up shot of the young Black woman, smiling confidently at the camera, holding the blue plate with the burger and potato wedges in her right hand and the recipe card in her left. The two stacked orange EveryPlate boxes are visible behind her. She sways slightly, adding a dynamic yet controlled movement. Multiple white text overlays appear: "If you're ready to actually enjoy dinner again go check them out" (Call To Action), followed by an offer: "Get $2.99/meal on first box + Free Steak for a month" and a small asterisked disclaimer: "*One free 10oz serving per box for 4 weeks with active subscription". The lighting is consistent and bright, and her expression is encouraging and happy.
