0:00beard roller intro This is a medium close-up shot of a white male, likely in his late 20s or early 30s, with dark brown, wavy hair styled in a modern mullet and a dark brown mustache and short beard. He is wearing dark-rimmed glasses and a plain white crew-neck t-shirt. The man is positioned slightly to the left of the frame, looking directly into the camera with a neutral but slightly curious expression. His right hand holds a black derma roller, which he is using to roll across the skin of his right cheek, below his ear, where a patchy beard is visible. The background is a clean, minimalist white bathroom wall, with a faint reflection of a glass shower door visible on the left. The lighting is bright and even, likely from overhead or a soft box, creating minimal shadows. A white text overlay in a sans-serif font reads "YOU'LL NEVER BELIEVE THE RESULTS" with a squinting face emoji next to it.
0:02problem statement talking head The scene features a medium shot of the same white male, now looking directly at the camera and speaking. He is positioned centrally in the frame against a plain white bathroom wall, with a glass shower enclosure visible on the left side of the background. His dark brown hair is styled back and he wears dark-rimmed glasses and a white crew-neck t-shirt. He has a mustache and a short, somewhat patchy beard. His facial expression is serious and empathetic as he articulates his struggle. The lighting is soft and even, highlighting his features without harsh shadows. White text overlays appear sequentially: "I struggle to grow a full beard" from 0:03 to 0:04, and "It seems to take FOREVER" from 0:04 to 0:05.
0:05product kit unboxing This is an overhead wide shot, slightly angled, capturing an open cardboard box filled with various Beard Club products. The box contains several black and yellow bottles and containers, including a 'Beard Club Beard Shampoo', 'Beard Growth Vitamins', 'Growth Vitamin Spray', 'Cleansing Spray', 'Beard Growth Oil', and a 'Derma Roller' in its yellow packaging. Brown shredded paper acts as filler around the products. The background shows additional stacked Beard Club product boxes, indicating a bulk order or inventory. The lighting is bright and even, illuminating all products clearly. A white text overlay at the center of the screen reads "Ultimate Beard Growth Kit" and later "by Beard Club", identifying the product and brand. The shot is static, providing a clear view of the entire kit.
0:08bearded man reaction The scene shows a medium close-up of the same white male, now with a significantly fuller and thicker beard, looking directly into the camera. He is wearing a light-colored, possibly off-white, collared jacket over a t-shirt. His expression is one of genuine surprise and excitement, with wide eyes and a slightly open mouth, as he gestures with his hands towards his face, almost as if he can't believe the transformation. The background is a plain white wall with a framed picture or mirror in the upper right. The lighting is bright and soft, emphasizing his facial hair. A white text overlay reads "the results are INSANE", reinforcing his amazed reaction.
0:10before after comparison review This scene is a composite shot, featuring a split screen at the top displaying two 'before and after' images of different men with varying beard growth. The first pair shows a redhead with a patchy beard before and a fuller beard after, with yellow arrows pointing to the improved areas. The second pair shows a man with stubble before and a noticeable beard after. Below these images, a large 'FEATURED REVIEW' text is displayed, followed by a detailed customer review from 'Caleb B. Verified Buyer', rated 5 stars, describing his positive experience with the beard growth products. Overlaying the bottom right portion of this text and review is a talking head shot of the primary male subject from the video, wearing a white t-shirt and glasses, gesturing with his hands as he speaks enthusiastically about the product's effectiveness. His expression is confident and pleased. The background behind him is white. The overall lighting is bright and clear. Text overlays from his dialogue appear, such as "they have stacks on stacks of before-and-afters".
0:13applying beard shampoo A medium close-up shot of the white male subject, still wearing the white t-shirt and glasses, facing the camera. His beard is shorter and patchier again, indicating this is part of the 'how-to' sequence before the full beard growth. He is actively applying a clear liquid, presumably the beard shampoo, to his beard and chin area with both hands, rubbing it in. His expression is focused. The background is a clean white bathroom wall with a subtle reflection of a glass shower door on the left. The lighting is bright and even. A white text overlay states, "I'm going in with the Beard Shampoo", guiding the viewer through the process.
0:15demonstrating derma roller The scene shows a medium close-up of the male subject, centered in the frame, wearing a white t-shirt and glasses. He is holding the black derma roller up, pointing to its roller head with his left index finger as he explains its function to the camera. His expression is informative and direct. The background is a plain white bathroom wall with a faint glass shower reflection. The lighting is bright and consistent. A white text overlay reads "Now I'm using the Derma Roller", indicating the next step in the routine.
0:17derma roller close up This is an extreme close-up shot focused on the subject's right cheek and jawline, showing the black derma roller in action. The roller, with its tiny needles, is moving across the skin, which has visible stubble and light hair. The man's mustache is also visible in the upper part of the frame. The background is blurred, focusing all attention on the product and its effect on the skin. The lighting is bright, emphasizing the texture of the skin and the needles. A white text overlay says, "which helps stimulate hair follicles", explaining the purpose of the action.
0:18applying derma roller A medium close-up shot captures the male subject using the black derma roller on his right cheek and jawline. He is positioned slightly off-center, wearing his white t-shirt and glasses. His head is tilted slightly as he carefully rolls the device. His mustache and patchy beard are visible. The background is the familiar plain white bathroom wall. The lighting is bright and even. A white text overlay begins with "and after I'm done", setting up the next step in the routine.
0:20cleaning derma roller The scene is a medium shot of the male subject, centered, wearing a white t-shirt and glasses. He holds the black derma roller in his left hand and a small black spray bottle in his right. He demonstrates cleaning the roller by spraying it with the product from the bottle. His expression is serious and instructional. The background is a plain white bathroom wall. The lighting is bright and even. A white text overlay completes the previous thought: "I'll clean it with the Cleansing Spray", highlighting the importance of hygiene in the process.
0:21growth vitamin spray A medium close-up shot focuses on the male subject, wearing a white t-shirt and glasses. He holds up a small, brown glass spray bottle with a black pump, clearly labeled 'BEARD CLUB GROWTH VITAMIN SPRAY'. He presents it directly to the camera with an informative expression. The background is a plain white bathroom wall. The lighting is bright and even. A white text overlay below the bottle states, "This is the Beard Growth Spray", identifying the product.
The scene is a medium close-up of the male subject, wearing a white t-shirt and glasses. He holds the small, brown glass spray bottle and, with a slight nod, sprays the product towards his face, though the spray itself is not clearly visible. His expression is neutral and demonstrative. The background is a plain white bathroom wall. The lighting is bright and even. No text overlay is present in this brief shot.
A medium close-up shot of the male subject, wearing a white t-shirt and glasses. He holds up a small, dark brown glass bottle with a black cap, clearly labeled 'BEARD CLUB GROWTH OIL'. He presents it directly to the camera with an informative expression. The background is a plain white bathroom wall. The lighting is bright and even. A white text overlay below the bottle states, "The Beard Growth Oil", identifying the product.
A medium close-up shot of the male subject, wearing a white t-shirt and glasses. He is shown rubbing his hands together in a circular motion, as if distributing product. His expression is focused. The background is a plain white bathroom wall. The lighting is bright and even. This short, action-oriented clip sets up the next step of applying the oil.
0:26applying beard oil A medium close-up shot of the male subject, wearing a white t-shirt and glasses. He is applying a product, presumably the beard oil, to his beard and chin area with both hands, rubbing it in. His head is slightly tilted, and his expression is focused. The background is a plain white bathroom wall. The lighting is bright and even. This shot clearly demonstrates the application step.
0:27beard brush vitamins This scene is a medium close-up of the male subject, wearing a white t-shirt and glasses. He holds a small, round wooden beard brush in his left hand, brushing his beard. In his right hand, he holds up a black bottle with a yellow label, clearly visible as 'BEARD CLUB BEARD GROWTH VITAMINS'. He presents both items to the camera with a confident, slightly smiling expression. The background is a plain white bathroom wall. The lighting is bright and even. A white text overlay states, "and a Beard Growth Vitamin", specifying the final product in his routine, along with the previous text "and I'm capping it off with".
0:29final results talking head This is a medium close-up shot of the male subject, now with a visibly much fuller, thicker, and well-groomed dark brown beard and mustache. He is outdoors in a park-like setting, with lush green grass and trees forming a natural, slightly blurred background. The sky is overcast but bright, providing soft, natural light. He is wearing a black t-shirt and his dark-rimmed glasses. He speaks directly to the camera, his expression happy and confident as he occasionally touches his beard, showcasing its growth. He makes direct eye contact, conveying authenticity. Text overlays appear: "We're here" from 0:29 to 0:30, "It's been about a month" from 0:30 to 0:31, "As you can see, it's thicker" from 0:32 to 0:33, "I'm SUPER happy with the results of the product" from 0:34 to 0:35, emphasizing the successful outcome.
0:35call to action product carousel This scene is a composite shot, featuring the male subject as a talking head positioned in the bottom right corner, overlaid on a white background. He is wearing a black t-shirt and glasses, looking directly at the camera and speaking energetically, gesturing with his hands. Behind him, a dynamic product carousel cycles through various 'Beard Club' products, including 'Growth Oil', 'Derma Roller', 'Growth Vitamins', and 'Growth Vitamin Spray', each displayed with its packaging and a brief textual description of its benefits. The top of the screen features a prominent yellow banner with black text: "CLICK BELOW TO GET AN ADDITIONAL 30% OFF!! USE CODE: DAD30", serving as a clear call to action and offer highlight. The overall lighting is bright and clean, focusing attention on the products and the offer. The scene encourages immediate action with a sense of urgency.
