0:00intro text overlay An extreme close-up shot of an older woman's face, tightly framed to show her eyes, nose, and mouth, slightly angled upwards. Her skin shows natural texture and some fine lines around the eyes, suggesting wisdom and authenticity. Her dark brown eyes are open, looking directly towards the viewer with a soft, slightly upward curve at the corners of her mouth, indicating a gentle smile or contentment. Her hair, which is dark, is mostly out of frame. The lighting is soft and natural, coming from the front-right, creating subtle highlights on her cheekbones and lips, with minimal harsh shadows. The overall color palette is warm, featuring natural light to medium brown skin tones and subtle pinks on her lips. A large, white, sans-serif text overlay 'dermalogica' is centrally placed across her face. The background is completely out of focus, creating a shallow depth of field and drawing attention to her face and the brand name. The voiceover introduces the theme of aging skin.
0:01product preparation younger woman A medium close-up shot features a younger woman, likely an esthetician, focused intently downwards as she meticulously prepares a product. She is wearing a practical light grey V-neck scrub top. Her long, dark hair is neatly pulled back, revealing her profile. She is holding a white and black Dermalogica product bottle in her left hand, carefully pouring a fine white powder from it into a dark grey, shallow bowl held steady in her right hand. The lighting is soft and even, originating from the right side of the frame, subtly highlighting her cheek and the product. The background consists of a plain, light-colored wall, intentionally blurred to maintain focus on the subject and the action, creating a clean and professional setting. The overall mood conveyed is one of calm precision and expert care, indicative of a professional skincare environment. The voiceover continues, describing skin changes.
0:03product mixing close up A tight close-up shot meticulously focuses on hands mixing a white powdered product within a dark grey, shallow bowl. A white, slender spatula is actively stirring the powder, which appears to be gradually mixing with a small amount of liquid to form a smooth, consistent paste or foam. The hands belong to the esthetician, with well-manicured, unpolished nails, suggesting professionalism and attention to detail. The lighting is soft and diffused, emanating from above, which elegantly emphasizes the subtle texture of the product and the precise, controlled action of mixing. The background is intentionally blurred, dissolving into soft, warm, indistinct tones, effectively isolating the central action and highlighting the meticulous process of product preparation. The voiceover highlights the concern of 'fine lines'.
0:04skin texture extreme close up An extreme close-up, macro shot presents a detailed view of human skin, most likely from the cheek or neck area. The focus is very shallow, creating a blurry effect on certain areas while others remain sharply defined. The skin surface prominently displays its subtle texture, including visible tiny pores and potentially some very fine, almost imperceptible hair follicles. The lighting is soft and warm, emanating from an unseen source, which casts gentle shadows that delicately emphasize the skin's natural contours and imperfections. The predominant color palette consists of natural skin tones, ranging from light to medium brown, without any artificial enhancements. This shot serves to visually underscore the 'problem' of enlarged pores mentioned in the accompanying voiceover, adding a tangible element to the stated concern.
0:05product application by esthetician A close-up shot, captured from a slightly low angle, reveals an older woman lying down with her head gently tilted back and her eyes serenely closed. A generous layer of white, foamy product is being expertly applied to her face by an unseen esthetician using a soft, wide brush. The product visibly covers her cheek and a portion of her forehead in a thick, even layer, suggesting a comprehensive treatment. Her expression is profoundly calm and relaxed, indicating comfort and trust in the process. The lighting is soft and warm, emanating from above, subtly highlighting the rich texture of the product and the tranquil state of her face. The background is a soft, light-colored wall, gently blurred to keep the focus entirely on the application. This scene effectively implies a professional and soothing spa setting. The voiceover mentions using 'Daily Microfoliant' and seeing a 'difference'.
0:06product application brush detail An extreme close-up shot meticulously focuses on a white, soft-bristled brush as it gently applies a thick, white, foamy product to the skin around the nose and cheek area of the older woman. The brush moves with a smooth, controlled motion across the skin, spreading the product in an even layer. The skin underneath, visible beneath the foamy application, shows subtle texture and pores, underscoring the product's function. The lighting is soft and natural, originating from the side, which effectively emphasizes both the consistent, rich texture of the product and the careful, gentle nature of its application. The background is rendered extremely blurry, abstracting into soft, warm, indistinct tones, thereby ensuring that all attention is directed solely to the intricate process of product application. The voiceover states a 'difference in just a couple of days'.
0:07client face with product A close-up shot frames the older woman's face, as she lies down with her eyes closed, completely covered in a white, foamy product. The product is thickly applied, obscuring most of her natural skin, yet her distinct facial contours remain visible beneath the layer. Fine lines are discernible around her closed eyes, partially covered by the product, maintaining a sense of realism. Her expression remains profoundly calm and serene, conveying deep relaxation and comfort during the treatment. The lighting is soft and warm, casting minimal shadows and gracefully highlighting the bright white product on her face. The background is a blurry, light-colored wall, creating a soft-focus backdrop. A very subtle, slow push-in motion occurs towards her eye area, emphasizing the delicate treatment. The voiceover states the skin 'felt cleaner'.
0:08product lathering hands An overhead shot captures two hands, presumably belonging to the older woman, rubbing a white foamy product together in a rhythmic, circular motion, effectively creating a rich lather. The hands are visibly wet, and the white product generously covers the palms and fingers, highlighting its texture and consistency. The background is a clean white tiled wall, suggesting a bright and hygienic bathroom or personal care setting. The lighting is bright and even, emanating from directly above, which beautifully emphasizes the foamy texture of the product and the purposeful action of lathering. This scene visually transitions from professional application to personal use. The voiceover states 'my pores seem tighter'.
0:09self application product A front-facing close-up shot captures the older woman, now applying the white foamy product to her own face. Her eyes are gently closed, and both hands are rhythmically and gently rubbing the product onto her cheeks, forehead, and nose, demonstrating a personal and thorough application. She is wearing a simple white headband, and her short, neat grey hair is visible around her face. The background is a clean white tiled wall, suggesting a bright and personal bathroom environment. The lighting is bright and even, softly illuminating her face and emphasizing the white product on her skin. Her expression is one of focused attention and gentle self-care, indicating a dedicated personal skincare routine. The voiceover states 'The glow made me feel fabulous.'
0:11glowing skin result A front-facing medium close-up shot presents the older woman with a clean, makeup-free face, smiling gently and looking directly at the camera. Her skin appears remarkably radiant, smooth, and healthy, exhibiting a noticeable, natural glow, suggesting the positive effects of the product. Her short, grey hair is neatly styled, complementing her refreshed appearance. She is wearing a simple light grey tank top, which adds to the clean and understated aesthetic. The background is a subtly textured light grey wall, providing a clean, subtle contrast that allows her complexion to stand out. The lighting is soft and even, gracefully highlighting her clear complexion and the newfound radiance. Her expression is one of serene contentment and quiet confidence, effectively showcasing the transformative results of the product. This serves as a direct 'before and after' comparison.
0:13outro text overlay An extreme close-up shot of the older woman's face begins slightly out of focus, then subtly shifts to sharpen focus on her smiling mouth and chin. Her mouth is curved into a wide, joyful smile, revealing her healthy, white teeth. The skin around her mouth appears smooth and hydrated, reflecting the product's benefits. As the focus sharpens, two distinct white text overlays emerge: 'find your glow' in a larger, elegant sans-serif font, followed by 'dermalogica' in a smaller, bolder sans-serif font positioned directly below it. The background is intentionally blurred, showing soft, warm tones derived from her face and neck, creating an intimate and inviting visual. The lighting is soft and diffused, enhancing the natural luminosity of her skin. This final shot emphatically emphasizes the happiness, self-assurance, and radiant glow achieved through the brand's product.
