0:00binocular spy
The scene opens with a medium shot of a woman with voluminous, curly brown hair peeking from behind a large, vibrant green palm-like plant. She is holding a pair of small, black binoculars to her eyes, looking intently upwards and to the right, suggesting she is 'spotting' something. Her mouth is slightly open in an 'o' shape, conveying a sense of curiosity or surprise. The background consists of a plain off-white or cream-colored wall with faint architectural details, possibly a door frame. The lighting is bright and even, casting minimal shadows, with a warm color temperature. The overall color palette is dominated by the natural greens of the plant, the earthy brown of her hair, and the neutral tones of the background and her top. White text overlays appear: first, a black rectangular box with 'Spotted:' in white text, then a second black rectangular box underneath saying 'a gentle retinol'.
0:01product introduction
This is a close-up shot of the woman, slightly angled to the right, showcasing her face and the product. Her voluminous curly brown hair is visible on the left side of the frame. She is holding a silver and white Neutrogena Rapid Wrinkle Repair Retinol Renewal Serum bottle with a dropper applicator near her right cheek. Her gaze is soft, looking directly into the camera with a subtle, pleasant smile. Her skin appears clear and radiant. The background is softly blurred, showing a warm, diffused light. The overall lighting is soft and flattering, highlighting her features. The color palette is natural, focusing on her skin tones, the silver and white of the product, and the rich brown of her hair. Text overlays appear: first, a black rectangular box with 'Neutrogena Retinol' in white text, then a second black rectangular box underneath saying 'Renewal Serum'. Below these, white text reads: 'I'm obsessed with Neutrogena's Retinol Renewal Serum'.
0:05serum application
The shot maintains a tight close-up on the woman's face, now focusing on the application of the serum. Her curly brown hair is prominent in the background, out of focus. She uses the white dropper from the Neutrogena serum bottle to dispense several drops of the milky white serum onto her right cheek. Then, she gently uses the fingertips of her right hand to massage the serum into her skin, moving in light, upward strokes. Her expression is focused and serene, with her gaze slightly downward as she applies the product. The lighting remains soft and bright, emphasizing the texture of the serum and the natural glow of her skin. The dominant colors are her natural skin tone, the white of the serum, and the deep brown of her hair. A black rectangular box with 'Lightweight and gentle' in white text appears at the top of the frame, then disappears.
0:09serum absorption effect
Still in a close-up, the woman continues to gently rub the serum into her face with her fingertips. Her eyes are initially closed, conveying a sense of relaxation and absorption, then she slowly opens them, looking upward and to the right with a more radiant and refreshed expression. Her skin appears hydrated and smooth, with a subtle sheen from the serum. Her voluminous curly brown hair frames her face. The lighting is soft and warm, highlighting her glowing complexion. The color palette is natural, emphasizing healthy skin tones and the richness of her hair. A black rectangular box with 'Smoother, more radiant skin' in white text is displayed at the top of the frame. Below, white text reads: 'If smoother, more radiant skin is on your 2026 vision board,'.
0:12product call to action
The final scene is a close-up shot mirroring an earlier scene, with the woman confidently holding the silver and white Neutrogena Rapid Wrinkle Repair Retinol Renewal Serum bottle with a dropper applicator near her right cheek. Her voluminous curly brown hair is visible on the left. She looks directly into the camera, maintaining eye contact, with a pleasant and assured expression, suggesting satisfaction with the product. Her skin appears clear and radiant. The background is softly blurred with warm, diffused light. The lighting is bright and even, creating a flattering glow. The color palette is natural, focusing on her skin, the product's colors, and her hair. A black rectangular box with 'Shop Now' in white text appears at the top of the frame. Below, white text reads: 'try it now.'.
