0:00product intro close up An extreme close-up shot of a white cylindrical product bottle with a dark maroon pump cap, resting diagonally on a bright white, highly textured terry cloth towel. The bottle's label, 'dynamic skin retinol serum' by Dermalogica, is clearly visible, along with smaller text detailing its '3.5% retinoid complex + squalane' in both English and French. The lighting is soft and even, emphasizing the subtle texture of the bottle and the plushness of the towel. A black text overlay at the bottom of the screen reads 'winter is the best time for retinol use'. The camera maintains a static, slightly elevated angle, focusing entirely on the product and its immediate surroundings.
0:02host presents product A medium shot of a young woman smiling warmly at the camera, holding the white and maroon product bottle in her right hand at chest level, slightly angled towards the viewer. She is wearing a soft, beige, off-the-shoulder knitted sweater. Her long, wavy dark brown hair frames her face. The background features a light-colored wall, a large window with white sheer curtains, and a subtle reflection of a plant in a mirror or glass. The lighting is bright and natural, coming from the window. Initially, she presents the bottle, then brings her hands up to her temples to secure her hair with two small, gold-colored clips. A black text overlay reads 'so buckle up because retinol season is officially in session'. The camera is static, capturing her engaging expression.
0:04host opening product A medium shot of the same young woman, still wearing the beige sweater, looking directly at the camera with a focused expression. She holds the white and maroon product bottle firmly in her left hand and deftly twists off its dark maroon cap with her right hand, demonstrating the ease of opening. The background remains consistent with the previous shot, featuring a light-colored wall and a window with white curtains. The natural lighting continues to softly illuminate the scene. A black text overlay reads 'less sun exposure in the winter months'. The camera is static, maintaining focus on her hands and the product.
0:06serum dispensed finger An extreme close-up shot captures a perfectly formed, pale yellow, gel-like dollop of serum being dispensed from the white pump bottle directly onto the tip of a finger. The finger, belonging to the host, features a clean, white-tipped French manicure. The background is the same bright white, textured terry cloth towel. The serum has a viscous consistency, holding its shape as it lands on the fingertip. Bright, direct lighting emphasizes the product's texture and the details of the finger. A black text overlay reads 'makes it the perfect time to start'. The camera is static, providing a clear and detailed view of the product.
0:08serum spread on skin An extreme close-up shot of the pale yellow, gel-like serum being spread across a section of tan skin, likely the back of a hand or forearm. A finger, with a white-tipped manicure, glides smoothly through the serum, transforming it into a thin, glossy, and slightly translucent layer that absorbs into the skin. The skin beneath appears supple and moisturized. The background is softly blurred, focusing all attention on the spreading action. Bright lighting highlights the sheen and texture of the serum as it is applied. A black text overlay first reads 'or ramp up retinol use' then transitions to 'dynamic skin retinol serum by dermalogica features'. The camera is static, offering a highly detailed view of the product's texture and application.
0:11host applies serum face A medium shot of the young woman, again wearing the beige sweater, applying the serum to her face. Small, visible dots of the pale yellow serum are on her forehead and cheeks. She gently massages the serum into her skin with her fingertips, starting with her cheeks and moving upward to her forehead. Her expression is focused and calm, demonstrating the product's application process. Her long, dark brown hair is neatly pulled back with two small gold clips on each side of her head. The background is her room, featuring a light-colored wall and a window, with a subtle rainbow reflection visible on the wall above the window. A black text overlay reads 'a 3.5% retinoid complex and squalene'. The camera is static.
0:15host applies serum neck chest A medium shot of the same young woman, still in the beige sweater, extending the serum application from her face down to her neck and décolletage. She uses both hands to spread the product with graceful, deliberate, upward strokes, highlighting the broader application areas. Her expression remains calm and pleasant, demonstrating care in her routine. The background is her room, with the window and the subtle rainbow reflection still present. A black text overlay reads 'honestly iconic because it delivers the benefits of a retinol while maintaining the health of my skin barrier'. The camera is static, observing her thorough application technique.
0:19host close up face jawline A close-up shot of the young woman's face. She gently touches her jawline and cheek with her fingers, subtly emphasizing the smoothness and texture of her skin after the serum application. Her gaze is soft and contemplative, looking slightly off-camera. Her dark brown hair frames her face, with the gold clips visible near her temples. The background is blurred, ensuring the focus remains on her complexion and the implied effects of the product. The lighting is soft and flattering, highlighting her natural skin. A black text overlay reads 'it helps to reverse the appearance of wrinkles'. The camera is static.
0:21host presents product benefits A medium shot of the young woman holding the white and maroon product bottle up to the camera once more, showcasing it prominently. She looks directly at the camera with a confident yet gentle expression. Her hair is still clipped back, and she is wearing the beige sweater. The background remains her room with the window. A black text overlay reads 'retexturize uneven skin even skin tone'. The scene serves to reiterate the product and its stated benefits. The camera is static.
0:24product outro close up cta An extreme close-up shot of the white cylindrical product bottle with a dark maroon cap, resting diagonally on the bright white, fluffy terry cloth towel. This shot mirrors the opening scene, bringing the focus back to the product itself. The bottle's label, 'dynamic skin retinol serum' and 'dermalogica', is partially visible. The soft, even lighting continues to highlight the product. A black text overlay reads 'and minimize the appearance of pores', then transitions to 'shop now on dermalogica.com', and finally 'best of all it's formulated for nightly use'. The scene acts as a clear call to action and a final reinforcement of the product's benefits and usage. The camera is static.
