0:00warehouse package scanning A vertical video shows a male employee standing at a packing station in a large industrial warehouse. He is wearing a burgundy t-shirt, jeans, and glasses, and is actively scanning a small white item with a handheld scanner, preparing packages for shipment. Several orange-colored poly mailers and packages are stacked on a stainless steel scale in front of him. In the background, a female employee with dark hair is playfully balancing a bright orange box on her head, looking over her shoulder at the male employee. She is wearing a bright orange safety vest over a dark t-shirt. The warehouse features concrete floors, grey plastic storage bins, and metal shelving units, with industrial lighting fixtures visible overhead. The overall lighting is bright and functional. An overlaid text reads "Payback's a b****!" with a shrugging emoji, implying a challenging situation or task.
0:00sweat problem demonstration This scene features two individuals, a man and a woman, standing side-by-side in a vast, open grassy field under a cloudy, overcast sky. Large, bare deciduous trees form a dense background, suggesting a winter or early spring setting. The man, positioned on the left, wears a maroon t-shirt and jeans, speaking directly to the camera and performing various actions. The woman, on the right, wears a light grey long-sleeved t-shirt and dark jeans, and her right arm is raised, exposing her armpit area as if demonstrating an issue. Over the course of the scene, the man comically "solves" different sweat-related problems by applying various objects or substances to the woman's underarm or shirt. This includes holding a dark fabric (sweat stain solution), a fish (smell solution), a white t-shirt with yellow stains (stain solution), pouring sand (dryness solution), spraying white lotion/liquid (irritation solution), and finally spraying perfume from a bottle while holding a bouquet of red roses (smell solution). The woman maintains a deadpan, slightly annoyed expression throughout the humorous demonstrations. Various text overlays appear, corresponding to the spoken advice: "If your shirts have sweat stains, wear dark clothing", "If they're smelly, put on a deodorant", "If they're staining your clothes, soak them in vinegar", "If they're dry and irritated, use a lotion", "If you want them to smell sexy, use a perfume". The overall color palette is muted, dominated by greens, browns, and grey from the natural environment.
0:09cost problem reveal The scene begins with a first-person point-of-view shot, looking directly at the female subject from the previous scene. She stands in the same grassy field, looking down with a slightly concerned or overwhelmed expression, her arm still raised. She is now holding an array of items representing the 'solutions' from the previous scene: a plastic jug (likely vinegar), a tube of lotion, a deodorant stick, a perfume bottle, and a black piece of clothing. A fair-skinned hand reaches into the frame from the bottom right, appearing to offer or count a stack of hundred-dollar bills. Simultaneously, a bright yellow Amazon checkout overlay appears in the upper left of the screen, showing "Subtotal (5 items): $353.55" and a "Proceed to checkout" button, emphasizing the collective cost. The woman's face and body language convey a sense of being burdened by these numerous, expensive solutions. The background remains the natural, muted grassy field with bare trees. The lighting is soft and natural, consistent with the overcast sky.
0:15carpe solution introduction The scene opens with a medium-wide shot in the same grassy field. The male and female subjects are together, with the man instructing the woman to "get rid of all this." The woman then comically kicks away the pile of various products and money that were just shown, sending them scattering across the grass. As she kicks them, a small, short-haired black dog briefly runs into the frame to join in the action before quickly exiting. The camera then cuts to a medium shot of the male presenter, walking forward and looking directly at the camera with an enthusiastic expression. He holds up a small, vibrant orange Carpe deodorant stick in his left hand, pointing to it with his right index finger, signaling the all-in-one solution. The background remains the open field with trees under an overcast sky. The lighting is natural and even. Text overlay states: "Let's get rid of all this because you can literally get all the same benefits in one stick of Carpe."
0:19carpe features closeup A close-up shot focuses on a pair of male hands holding a vibrant orange Carpe deodorant stick. The hands meticulously rotate the stick to display its various sides, allowing the viewer to clearly see the product label, which includes text like "carpe," "NEW LOOK, SAME GREAT FORMULA," "CLEAN SPORT," and "UNDERARM." In the slightly blurred background, other orange Carpe products and a small orange travel bag rest on a white table. The setting is outdoors, with green grass and distant trees under an overcast sky providing a soft, diffused light. Text overlays appear sequentially on the screen, synchronized with the voiceover: "- Stops sweat," "- Prevent odor," and "- Reduces bacteria growth," highlighting the product's key benefits. The camera is static, allowing for clear inspection of the product.
0:23carpe bacteria proof This close-up shot focuses on a fair-skinned hand, specifically the thumb and index finger, pointing upwards. An eye-level POV gives the impression of the viewer's own hand. In the upper half of the screen, a split-screen graphic is overlaid, displaying two petri dishes on a dark background. The left dish, clearly labeled "Carpe," shows significantly less bacterial growth, with only a few small, faint colonies. The right dish, labeled "Other Brand," is teeming with numerous, densely packed bacterial colonies, indicating substantial growth. The background of the live-action shot, slightly blurred, shows several orange Carpe products and an orange travel bag resting on a white table in an outdoor setting with green grass and trees. The hand points directly at the petri dish comparison as text overlays appear, articulating the scientific proof: "Just look at the difference in bacteria growth between an armpit wearing Carpe and an armpit wearing generic deodorant." The camera is static, emphasizing the visual comparison and scientific evidence.
0:28carpe fragrances overview A medium close-up shot displays a collection of Carpe deodorant sticks neatly arranged on a clean white table. Four orange-colored Carpe deodorant sticks are prominent in the foreground, each with a different colored label indicating a distinct fragrance (e.g., green for cucumber, purple for rose water, brown for bergamot oud). Behind them, a matching orange Carpe travel bag is visible, complementing the product line. The background is a slightly blurred natural outdoor setting, featuring vibrant green grass and distant deciduous trees under an overcast sky, providing a soft and diffused natural light. Text overlay at the bottom reads: "And unlike some other brands that smell cheap, Carpe uses premium fragrances." The camera is static, presenting a clear and appealing view of the product variety.
0:30carpe premium fragrances This close-up shot features two hands, likely male, holding three vibrant orange Carpe deodorant sticks against a lush, green floral background. The plants are in soft focus, creating a vibrant yet blurred backdrop of foliage and small, colorful flowers. The Carpe sticks are clearly visible, showcasing their labels with different fragrance names like "FRESH POWDER," "ROSE WATER," and "COCONUT VANILLA." The text "PREMIUM FRAGRANCES" is overlaid prominently in bold, bright yellow, centered in the frame, reinforcing the spoken message about the product's quality scents. The lighting is bright and natural, suggesting an outdoor setting with ample sunlight. The camera is static, providing a clear and aesthetically pleasing view of the products and their branding in a natural, appealing environment.
0:32natural ingredients montage This scene is a rapid montage of three distinct nature shots, illustrating the natural origins of Carpe's fragrances. The first shot (0:32-0:33) is a close-up of ripe, yellow lemons hanging from a tree branch, set against a bright, slightly blurred blue sky. The texture of the lemon peel and green leaves are sharp and clear. Text overlay: "Italian bergamot,". The second shot (0:33-0:34) is an upward-looking wide shot of a lemon tree, filled with numerous yellow lemons and green leaves, with a bright, partly cloudy sky visible through the canopy, suggesting a sunny day. Text overlay: "California lemon,". The third shot (0:34-0:36) is a wide shot of a dense, vibrant green forest, possibly a rainforest, with tall trees and lush foliage filling the entire frame, conveying a sense of natural abundance. The lighting in all shots is natural and bright. The cuts between these shots are quick, creating a dynamic visual flow while the camera remains static within each individual shot, emphasizing the beauty of the natural elements.
0:36call to action discount This scene reprises the close-up shot of several orange Carpe deodorant sticks and an orange travel bag resting on a clean white table in an outdoor setting. A male hand with fingers splayed slightly enters the frame from the bottom. An Amazon checkout overlay, identical to the one in Scene 3 ("Subtotal (5 items): $353.55"), appears again but is then dramatically crossed out with a large red 'X', visually negating the previous high price. Subsequently, a bold, red-and-blue call-to-action graphic overlays the screen: "Up to 56% OFF free shipping" and "Click the link below," accompanied by downward-pointing arrow emojis, directing the viewer. The hand gestures towards the products as the voiceover details the offer. The scene concludes with the hand continuing to gesture and touch the products as the benefits of the offer are enumerated: "You get to choose four premium fragrances, and you'll get four free gifts." The background remains the soft, blurred green grass and trees, maintaining a consistent outdoor aesthetic. The lighting is consistent and natural.
