0:00initial product display and offer A medium shot, taken from a slightly elevated, overhead perspective, captures a person's gloved hands in black interacting with a collection of four vibrant orange Carpe underarm lotion sticks. These cylindrical products are neatly arranged in a row on a sleek, reflective metallic countertop, positioned towards the lower third of the frame. The hands initially place the final product, then a single gloved index finger points along the line of products, emphasizing them. The background reveals multiple wire shelves fully stocked with various Carpe brand products, ranging from tubes to bottles, creating an impression of abundance. A prominent, glowing orange neon 'C' sign is mounted on a teal wall in the mid-background, adjacent to a colorful, segmented prize wheel. Overlayed on the video are several textual elements: an Instagram comment box in white at the top, posing the question "Please can you pack mine?", followed by a large white banner proclaiming "56% OFF WITH FREE GIFTS". Dynamic white text also appears sequentially, detailing the offer: "Because she used", "She locked in", "56% off,", "3 surprise gifts,", and "and free shipping". The lighting is bright and direct, casting soft reflections on the metallic surface and highlighting the product packaging.
0:04product demonstration lotion This close-up shot intensely focuses on a single orange Carpe underarm lotion stick, held firmly by a person's hands encased in sleek black latex gloves. The hands are positioned centrally, with fingers delicately twisting the ribbed base of the cylindrical product. As the base is rotated, a solid white stick of lotion slowly emerges and retracts from the top opening, demonstrating its functionality and ease of use. The immediate background is softly blurred, but familiar elements like the metallic shelves laden with other Carpe products, the glowing neon 'C' sign, and a hint of the colorful prize wheel are still discernible, maintaining brand consistency. Bright, diffused lighting illuminates the product and hands, ensuring all details are clear. White text overlays sequentially appear on screen, articulating the product's benefits: "Carpe's underarm lotion", then "absorbs sweat,", followed by "fights odor causing bacteria,", and finally "and nourishes skin.".
0:08spinning prize wheel first A dynamic medium shot focuses on a person's hand, clad in a black glove, actively spinning a vibrant, multi-colored prize wheel. The wheel, mounted on a slender black stand with a stable base, has various sections labeled with potential prizes like "UA WIPES", "EXFOLIATOR", "LOTION", "FACE", "MYSTERY GIFT". The background, slightly softened but still discernible, showcases orderly metallic shelves brimming with a diverse array of Carpe brand products. A glowing orange neon 'C' sign is visible on the teal wall, adding a brand signature. A section of the metallic countertop lies in the foreground. White text overlay "the wheel" appears in the lower center, guiding the viewer's attention. The camera maintains a static position but captures the energetic rotation of the wheel.
0:11prize reveal underarm wipes A medium shot prominently displays a person's hands, meticulously gloved in black, holding a compact, white and orange pouch identified as "Carpe Underarm Wipes." The product is held slightly above an open orange product box in the foreground. In the mid-background, the colorful prize wheel is now stationary, with its black arrow explicitly pointing to the "UA WIPES" segment, signifying the selected prize. The metallic shelves, heavily laden with rows of Carpe products, remain visible in the upper background, reinforcing the brand's presence. Bright, even lighting illuminates the scene, making the product and its packaging details clearly visible. White text overlays successively appear on the screen: "First up,", "Sweat wipes.", and an enthusiastic "These things are awesome".
0:13spinning prize wheel second This medium shot captures a person's gloved hand, again clad in black, initiating another spin of the multi-colored prize wheel. The wheel, with its distinct segments showing various prize options, is centrally positioned. The background maintains its established visual consistency, featuring metallic shelves brimming with an assortment of Carpe products. The metallic countertop reflects the ambient light, adding a subtle sheen to the scene. Dynamic white text overlays appear on the screen, first "Then...", immediately followed by an exclamatory "Oooo a Face Lotion", hinting at the anticipation of the next gift. The camera remains static, allowing the focus to be entirely on the spinning motion and the subsequent textual reveal.
0:15prize reveal face lotion A medium shot showcases a person's hands, meticulously gloved in black, first holding a vibrant orange tube of "Carpe Face Lotion." The product features prominent white branding and is held upright, presenting its details clearly. Following this, the hands carefully place the face lotion tube into an open, empty orange product box, which has "STAY DRY." printed subtly on its inner flap. The box is positioned on the metallic countertop in the foreground. In the background, the metallic shelves are fully stocked with a variety of Carpe products, emphasizing the brand's diverse range. Bright, consistent lighting illuminates the entire scene, highlighting the product and the action. A white text overlay prominently displays the phrase "My wife loves this stuff," adding a personal testimonial to the product.
0:17spinning prize wheel third A medium shot captures the final spin of the prize wheel by a person's hand, still encased in a black glove. The multi-colored wheel whirls rapidly in the center-right of the frame. The background includes the familiar metallic shelves, fully stocked with Carpe products, and the glowing orange neon 'C' sign against the teal wall. A blurred orange rectangular graphic briefly covers the specific section of the wheel where the arrow lands, deliberately obscuring the prize. White text overlays "Last..." and then "Ooh she got a premium mystery gift" appear, building anticipation and highlighting the exclusive nature of the final item. The shot maintains a static frame, letting the motion of the wheel and the text overlays deliver the narrative.
0:18mystery gift reveal A medium shot prominently features a person's hands, gloved in black, interacting with an orange Carpe product box. The box is initially shown open and empty on the metallic countertop. The hands then reach in and retrieve a blurred orange rectangular object, representing the "premium mystery gift," holding it up for the viewer to see. This blurred item is held centrally, becoming the focal point and emphasizing its secret nature. In the background, numerous metallic shelves are densely packed with a wide assortment of Carpe brand products, reinforcing the brand's extensive offering. White text overlay "I cannot tell you what this is, but girl I'm so jealous ✨" further teases the viewer and expresses excitement, adding a personal, informal touch. The scene is brightly lit, ensuring clear visibility of the hands, box, and the intriguing, blurred gift.
0:21box closing and cta A medium shot captures a person's hands, gloved in black, performing the action of closing a vibrant orange Carpe product box. The box, now sealed, rests squarely on the reflective metallic countertop in the foreground. The background is consistently filled with an array of metallic shelves, neatly organized and stocked with various Carpe products. The glowing orange neon 'C' sign is visible on the teal wall, serving as a constant brand identifier. White text overlays appear prominently: "Hurry this sale won't last long 🔥" and "to experience", creating a clear sense of urgency and a call for immediate action. The lighting remains bright and even, highlighting the product and the hands' action against the busy but organized background.
0:23heart gesture and final cta This medium-wide shot opens with a person's hands, elegantly gloved in black, forming a distinct heart shape directly over the closed orange Carpe product box, which is positioned centrally on the reflective metallic countertop. The camera then executes a slow, smooth zoom-out, gradually widening the perspective of the scene. The background is rich with visual details: extensive metallic shelves are fully laden with an organized display of various Carpe brand products, reinforcing the brand's comprehensive range. The glowing orange neon 'C' sign on the teal wall and the colorful prize wheel are also visible, providing a cohesive brand environment. Multiple white text overlays appear, delivering the final call to action and emphasizing urgency: "grab the bundle while it's still live", "but don't wait.", and definitively, "This deal won't last." The overall lighting is bright and inviting, concluding the video with a sense of warmth and a strong final message.
