Log in Get started

goop

goop.com

Active

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

{{product.brand}}

Brand

AI Analysis

AI Tags

Talking HeadClose-UpStatic FrameFemale PresentGoopbeautyProduct In HandText OverlayHappyConfidentSolution RevealProduct DemoExplainerBenefit-FirstFounder On CameraBrand Mention SpokenLogo VisibleMedium ShotPackaging VisibleExcitedPlayfulObjection HandlingFeature BreakdownExpert AuthorityHow-ToEnd CardCall To ActionMotion Graphic Overlay

Transcript

0:05This is the product that I was the biggest pain in the ass on when we were in the product development process.

0:14This is our 15% glycolic acid peel.

0:18This thing is a really strong sucker. It's feels like a professional grade peel.

0:23It's not for the faint of heart.

0:25In fact, when we were making it, they were like, oh no, Gwenyth, we think this might be too strong.

0:30I was like, put a warning label on it.

0:32This works the way it is. Yes, it's a little spicy, but you know, we want results.

0:37It's got this fantastic dual textured side, great for face, neck, shoulders, décolletage.

0:45And it brings instant glow to the skin.

0:48I mean, it's very effective, so immediately you're going to see blood coming to the surface of the skin and giving you this beautiful glow.

0:55Exfoliation is like the true pillar and cornerstone of my routine. I tend to have dry skin and exfoliating is really what brings like a sheen and a glow and youth to my skin.

1:04So I use this once or twice a week at night, when you have clean skin, you put it on and you will feel tingles, definitely.

1:11Some people get a little pink, that's good, that's good.

1:15That means it's working.

1:17And then you sleep with it overnight and let it do its thing.

1:21You'll actually see a little bit of a difference.

Text on Screen

0:00goopbeauty

0:0015% glycolic acid overnight glow peel

0:00'I think we should just put a warning label on them instead of making them weaker. because we really want these things to work.' - gwyneth paltrow

1:25goopbeauty

1:2515% glycolic acid overnight glow peel

1:25intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while you sleep.

1:25shop now

1:25goopbeauty

1:2515% Glycolic Acid + Fruit Extracts Overnight Glow Peel Disque Exfoliant De Nuit Éclat À 15 % D'Acide Glycolique + Extraits De Fruits

1:25SKIN

Scenes (6)

0:00close up product application

The scene features a close-up shot of Gwyneth Paltrow, a blonde woman in her late 40s to early 50s, applying a small white, textured pad to her upper cheekbone area with her right hand. She is looking slightly upward and to the right, initially with a serious expression that gradually transforms into a bright, genuine smile, revealing crow's feet around her eyes and an uplifted nose. Her hair is blonde, long, and flows over her shoulders. She wears a casual white t-shirt and a gold chain necklace. The background is an indoor setting with a dark grey or black metal bookshelf visible behind her, containing various books and possibly decorative items. Soft, natural-looking lighting illuminates her face from the front-left, creating subtle shadows and highlights. Text overlays include 'goopbeauty' at the top, '15% glycolic acid overnight glow peel' below her chin, and a quote by 'gwyneth paltrow' at the bottom of the screen. The camera is static, focusing tightly on her upper body and face.

0:05medium shot product display

The scene shows Gwyneth Paltrow, a blonde woman, in a medium shot, smiling directly at the camera. She is holding three light beige, rectangular product sachets with 'goopbeauty' branding prominently displayed on them, covering most of her lower face. Her long blonde hair is styled straight and falls over her shoulders. She wears a red and white striped t-shirt with short sleeves and what appear to be light blue striped shorts or pants, partly visible at the bottom of the frame. Several gold rings adorn her fingers, and a gold bracelet is visible on her right wrist. The background is a clean, minimalist white wall with two circular brass door handles or decorative elements. The lighting is bright and even, casting minimal shadows. Text overlays appear: 'goopbeauty' at the top, and 'the product', 'the biggest', 'pain in the ass on', and 'product development process' appear sequentially as she speaks. The camera is static.

0:14medium shot product introduction

The scene features Gwyneth Paltrow in a medium shot, holding a single 'goopbeauty' product sachet in her left hand and a white, circular exfoliation pad in her right hand. She gestures with the pad and her left hand as she speaks directly to the camera, her expression varying from confident and informative to slightly playful as she emphasizes the product's strength. She is wearing a red and white striped t-shirt and what appears to be light blue striped shorts. Her long blonde hair is parted in the middle and flows down. The background remains a simple, clean white wall with two circular brass door handles visible. Bright, even lighting illuminates the scene. Text overlays include 'goopbeauty' at the top, and '15% glycolic acid peel', 'really strong sucker', and 'put a warning label on it' appearing as she speaks. The camera maintains a static position.

0:36medium shot product features

The scene continues with Gwyneth Paltrow in a medium shot, holding the white, circular exfoliation pad. She demonstrates its dual-textured sides by flipping it between her fingers and uses various hand gestures as she explains the product's benefits and application areas. Her expression is enthusiastic and knowledgeable. She is wearing the same red and white striped t-shirt and light blue striped shorts. Her long blonde hair remains styled straight. The background is the same clean white wall with brass door handles. Bright, even lighting highlights her and the product. Text overlays include 'goopbeauty' at the top, and 'dual textured side', 'face, neck, shoulders, décolletage', and 'instant glow to the skin' appear as she speaks. The camera is static.

0:55medium shot product usage

Gwyneth Paltrow is shown in a medium shot, still holding the white exfoliation pad and gesturing with her hands as she explains her skincare routine and the product's application. Her expression is focused and informative, conveying her personal experience and the product's efficacy. She wears the red and white striped t-shirt and light blue striped shorts, with her long blonde hair flowing. The background is the familiar white wall with brass door handles. The lighting remains bright and consistent. Text overlays include 'goopbeauty' at the top, and 'exfoliation is a true cornerstone of my routine', 'dry skin', 'sheen and a glow', 'once or twice a week at night', 'clean skin', 'feel tingles', 'little pink, that's good', and 'sleep with it overnight' appear as she speaks. She briefly demonstrates a sweeping motion of applying the pad to her upper cheek at the end of the scene. The camera is static.

1:47animated end card

The scene is an animated end card on a soft, light beige background. At the top, a woman's hands with manicured nails (light pink polish) are visible, gently peeling back a corner of a white paper product sachet, revealing a portion of a white circular pad underneath. The sachet has 'goopbeauty' branding and product details. The central text displays 'goopbeauty' in black, followed by '15% glycolic acid overnight glow peel' in a larger, bolder font. Below this, smaller text reads 'intense exfoliating overnight acid peel pads refine, retexturize, and brighten skin while you sleep.' A clickable 'shop now' link is centered below the descriptive text. The bottom of the screen shows another 'goopbeauty' logo and product details on a sachet, with 'SKIN' visible as a category. The lighting is soft and even. This is a static, graphic display with no camera motion, acting as a call to action.

More from goop

goop ad

goop ad

goop ad

goop ad

goop ad

goop ad