0:00outdoor event pan to woman The scene opens with a dynamic, slightly handheld camera shot at an outdoor event, likely a tailgate or festival. The camera quickly pans from a group of people milling around under a white tent to focus on a young blonde woman. The ground is covered in dry grass, and several red tablecloths are visible on tables, suggesting a festive, casual atmosphere. Black trash bags are seen near a pole of the tent in the foreground. In the background, numerous people in casual attire, some wearing red, are gathered, indicating a social event. The lighting is natural daylight, bright and even. Text overlays 'She spotted me in public', '👀👀👀', and 'You actually' are prominently displayed on screen. The overall color palette is a mix of natural greens and browns from the grass and trees, stark white from the tents, and vibrant reds from tablecloths and clothing.
0:01blonde woman interviewed product mention The camera maintains a medium shot, focusing on the young blonde woman as she is being interviewed. She stands under a white tent at an outdoor gathering, with other event-goers visible but blurred in the background. She holds a white can and a red cup (University of Alabama logo visible) with a pink straw. An interviewer, whose hand is visible, holds a microphone and an orange Carpe deodorant stick up to her. She speaks animatedly, her expression shifting between surprise and confident assertion. Text overlays like 'She spotted me in public', '👀👀👀', 'it’s the only deodorant I can wear', and 'Yes!' emphasize key dialogue. The natural daylight casts soft shadows, and the overall color palette remains bright and casual, dominated by the white tent, green grass, and various shades of red from the event setup.
0:05phone screen showing order A close-up shot focuses on a smartphone screen, held vertically, displaying an email notification. The screen shows a dark mode interface with an email from 'Carpe' stating, 'Get excited - Your order has been delivered!' and 'Track your order' button. The hand holding the phone has bright red painted fingernails and is adorned with several gold bracelets. The phone itself is encased in a vibrant orange or red protective case. Below the phone, a black trash can is partially visible. In the blurred background, the outdoor event continues under a white tent, with people and red chairs visible. This shot emphasizes a proof point of product delivery and customer engagement with the brand.
0:07older woman interviewed long term use The camera frames a medium shot of an older blonde woman being interviewed. She stands under the same white tent, with the bustling outdoor event in the blurred background. She has medium-length blonde hair, a black V-neck sweater, and dark jeans. She wears a prominent gold chain necklace with a circular pendant and several bracelets. In her left hand, she holds a floral-patterned insulated bottle, and in her right hand, a smartphone with an orange case. An interviewer's hand, holding the microphone and Carpe deodorant, is visible next to her. She speaks directly to the camera, gesturing with her hands to emphasize her words. Text overlays like 'I've been wearing this for like, three years', 'it's all I wear', and 'everything else breaks me out' highlight her testimonial. The natural lighting and casual setting are consistent with previous scenes.
0:11interviewer smells armpit The camera shifts to a medium shot of the young blonde woman (from the first scene) as she is approached by the interviewer. The interviewer, a male, leans down and moves towards her armpit, implicitly sniffing for body odor, although the action itself is not fully shown on screen. The blonde woman reacts with a slight smile and a good-natured expression, her eyes wide as she looks at the interviewer. The setting remains the outdoor event under the white tent, with blurred figures in the background. A red text overlay at the top of the screen states 'Up to 56% OFF free shipping!'. The phrase '*sniffs*' appears on screen, indicating the interviewer's action. The natural lighting is consistent, creating a bright and casual ambiance.
0:12male interviewer product focus The scene shows a medium shot with the male interviewer now standing upright, holding the Carpe deodorant stick towards the camera. The older blonde woman (from scene 4) is visible in the background, out of focus. A large, stylized graphic of the orange Carpe deodorant with the words 'NEW LOOK SAME GREAT PRODUCT' and 'FRAGRANCE FREE' is overlaid on the lower right of the screen, emphasizing the product's features. The interviewer, wearing a maroon t-shirt and glasses, gestures with his other hand as he speaks, seemingly confirming the product's effectiveness. Text overlays include 'Up to 56% OFF free shipping!', 'Fragrance Free', and 'I don't smell anything'. The setting remains the outdoor event under white tents with natural lighting.
0:15women explain fragrance free choice This medium shot features both the young blonde woman and the older blonde woman, standing side-by-side under the white tent. The interviewer, holding the microphone and Carpe deodorant, is positioned to their right, partially out of frame. The women explain their preference for fragrance-free products. The older woman holds her floral insulated bottle and her phone, while the younger woman holds her white can and red cup. Text overlays 'Up to 56% OFF free shipping!', 'Why did y'all choose Fragrance Free', 'I don't like any smell', and 'I like my perfume smell, that's it' clarify the conversation. The background is blurred with other event attendees. Natural daylight provides clear, bright illumination.
0:18blonde woman sensitive skin explanation The camera focuses tightly on the young blonde woman in a medium close-up shot. She continues to hold her white can and red cup. She speaks directly and earnestly, explaining her past struggles with sensitive skin and how other deodorants caused issues. Her expression is serious and empathetic, conveying the personal nature of her problem. The background is blurred, showing the outdoor event setting under the white tent. Red text overlays like 'Up to 56% OFF free shipping!', 'I was breaking out like, my p- like, sensitive', 'I was using, it was still breaking me out', 'even though it was the sensitive one', and 'I’ve had, like, rashes and stuff' highlight her points. The natural daylight provides clear illumination, emphasizing her facial expressions.
0:26older woman corroborates skin issues The camera shifts back to a medium shot of the older blonde woman. She is holding her floral insulated bottle and her phone, while the interviewer's hand with the microphone and Carpe deodorant is still visible on the right. She corroborates the younger woman's history of sensitive skin and eczema. Her expression is empathetic and knowing, confirming the long-standing nature of the skin issues. Red text overlays 'Up to 56% OFF free shipping!' and 'She's always had eczema and sensitive skin' are displayed. The background remains the blurred outdoor event. The natural lighting continues to provide a clear and bright visual.
0:29blonde woman carpe solution success The camera returns to a medium close-up of the young blonde woman, who looks directly at the interviewer and camera with a satisfied expression. She holds her white can and red cup, occasionally gesturing with her hands. She enthusiastically explains how Carpe deodorant has been the best solution for her sensitive skin, preventing breakouts and hives. Red text overlays 'Up to 56% OFF free shipping!', 'yeah it's been the best for sure', 'cause I usually will break out into hives, like the deodorants', and 'but this Carpe has never made me break out' reinforce her testimonial. The blurred outdoor event backdrop and natural lighting remain consistent, highlighting her confident and relieved demeanor.
0:34older woman family use confirmation This medium shot features the older blonde woman, who continues to hold her floral insulated bottle and orange-cased phone. The interviewer's hand with the microphone and Carpe deodorant is still present. She shares that her oldest daughter also uses Carpe, extending the product's positive impact to her family. The interviewer reacts with an approving nod, emphasizing the product's widespread adoption within their family. Red text overlays 'Up to 56% OFF free shipping!', 'my oldest daughter wears it too', and 'You got the whole family onto it!' are displayed. The background remains the blurred outdoor event. The natural lighting is consistent, maintaining a bright and positive atmosphere.
0:38surprise money reveal and gratitude The final scene is a medium shot featuring both blonde women, now visibly surprised and delighted. The interviewer (male) extends his hand, offering each woman a glowing green stick, which they quickly realize is a $100 bill folded inside. Both women react with open-mouthed surprise and then excited smiles, expressing gratitude and reiterating their love for the Carpe product. The interviewer still holds the microphone and Carpe deodorant. Red text overlays 'Up to 56% OFF free shipping!', 'So I'm giving each of you $100', 'Are you serious?', 'We love it', and 'I won't ever wear anything else' capture the emotional exchange and continued product endorsement. The outdoor event setting and natural lighting are consistent. The mood is highly positive and celebratory.
