0:00Problem Agitation bacteria This scene features a split-screen composition. The upper portion shows a 3D animated representation of skin with hair follicles and sweat glands, against a bright blue background. Multiple grey, spherical sweat droplets emerge from the skin, and red, rod-shaped bacteria with white hair-like projections interact with these droplets, engulfing them and multiplying rapidly. The text "This is why you STINK" appears prominently at the top of this animated section, with "these bacteria" and "waste products" appearing sequentially. The lower portion of the screen shows a male talking head, framed from the chest up, smiling and looking directly at the camera. He wears a maroon t-shirt and round glasses, with his right hand resting under his chin. The background behind him is solid bright blue. The lighting is bright and even. The overall color palette is vibrant with the blue background, red bacteria, and orange-brown skin tones.
0:04Problem Agitation people This scene continues the split-screen format. The upper portion now shows two animated 3D human figures against a plain bright blue background. One figure, a male with light brown hair and a white t-shirt with blue trim, stands with his back partially to the camera, looking towards the second figure. The second figure, a female with light brown hair tied up, wearing a yellow and white crop top and teal leggings with yellow accents, is standing with one arm raised to her nose, suggesting discomfort from an odor. The text "which causes you" and "to smell bad" appears in the upper section. The lower portion still features the male talking head, framed from the chest up, with his right hand resting under his chin, smiling towards the camera against a plain bright blue background. The lighting is bright and even.
0:05Talking head solution intro The camera is focused on a male talking head, framed from the chest up, against a vibrant purple background. He looks directly at the camera with a wide-eyed, intense, yet confident expression, almost a grin. He holds a small, black, rectangular lavalier microphone in his left hand, positioned near his mouth. The text "YES" is displayed in a pink and black box graphic, superimposed over his left hand. The lighting is bright and even, highlighting his face.
0:07Talking head root cause The scene continues with the male talking head, framed from the chest up, now against a dynamic red background with blurry, flowing red shapes that resemble microscopic organisms or blood cells. He looks directly at the camera with a serious yet determined expression, his mouth slightly open as he speaks. He gestures with his hands, holding the small black lavalier microphone in his left hand, and making a pinching motion with his right index finger and thumb, emphasizing his point. The text "YOUR DEODORANT NEEDS" and "ROOT CAUSE" are displayed prominently on the screen in pink and black boxes, reinforcing his spoken words. The lighting is still bright and even, casting subtle shadows under his chin.
0:08Split screen bacteria petri dish This scene is a split-screen. The upper portion displays a close-up, overhead shot of a petri dish filled with a yellowish-green agar, showing numerous small, circular, yellow bacterial colonies growing. The background behind the petri dish is dark. The lower portion shows the male talking head, framed from the chest up, against the same dynamic red background with flowing shapes seen previously. He is speaking directly to the camera, gesturing with his hands, explaining something with a confident expression. The text "WHICH IS" and "THE BACTERIA." is superimposed on the screen. The lighting is bright on both the petri dish and the speaker.
0:09Product reveal ingredients The male host is centered, framed from the chest up, against a vibrant purple background. He looks directly at the camera, speaking with a confident and enthusiastic expression. Initially, his hands are clasped, holding the small black lavalier microphone. He then reveals and holds up an orange Carpe deodorant stick in his right hand, positioned next to the microphone in his left hand. The deodorant stick is a bright orange, cylindrical container with a label that says "carpe" and "NEW LOOK SAME GREAT FORMULA." Text overlays appear: "THIS IS EXACTLY WHY", "CARPE DEODORANT, WHICH", "NOT ONLY STOPS SWEAT,", "BUT ALSO USES", "INGREDIENTS THAT HELP", and "KILL THOSE ODOR-CAUSING", "BACTERIA.". The lighting is bright and even, making the product and host stand out.
0:16Split screen product details This is a split-screen scene. The top half features a large, animated 3D model of the orange Carpe deodorant stick, with its cap removed and an explosion of white powder and liquid around it, suggesting active ingredients at work. Text overlays "ANTIPERSPIRANT" and "WITCH HAZEL + SWEAT WICKING POWDERS" are positioned above and below the product. The bottom half shows the male host, framed from the chest up, against a bright blue background. He continues to hold the small black microphone in his left hand and the orange Carpe deodorant in his right, looking directly at the camera with an enthusiastic and knowledgeable expression. Text overlays include "THE ONLY DEODORANT", "THAT COMBINES ACTIVE", "INGREDIENTS WITH", "WITCH HAZEL", and "AND OUR UNIQUE BLEND", "OF SWEAT-WICKING", "POWDERS.". The lighting is bright and highlights both the product animation and the host.
0:21Talking head benefits offer The male host is centered, framed from the chest up, against a vibrant purple background. He continues to hold the small black microphone in his left hand and the orange Carpe deodorant in his right, looking directly at the camera, explaining product benefits with a confident and engaging expression. He uses subtle hand gestures to emphasize points. A prominent text overlay at the top of the screen reads "Up to 56% OFF free shipping!". Additional text overlays appear as he speaks: "ACTUALLY MOISTURIZES", "YOUR SKIN.", "The key is to apply it BEFORE BED", "when your sweat glands", "are LEAST ACTIVE,", "so that your armpits stay DRY and NEVER", "let those SMELLY", "BACTERIA THRIVE", "in the first place.". The lighting is bright and consistent.
0:31Split screen petri dish comparison This scene is a split-screen. The top half shows two petri dishes side-by-side, labeled "Other Brand" (left) and "Carpe" (right). The "Other Brand" dish is filled with numerous bacterial colonies, appearing cloudy and textured, while the "Carpe" dish is nearly clear with only a few isolated, tiny spots, demonstrating a significant reduction in bacterial growth. The bottom half shows the male host, framed from the chest up, against a vibrant purple background. He looks directly at the camera, speaking with a proud and confident expression, continuing to hold the microphone in his left hand and the orange Carpe deodorant in his right. Text overlays include "I AM SUPER PROUD" and "OF THIS PRODUCT.". The lighting is bright and contrasts the clear petri dish with the bacterial-laden one.
0:33Talking head CTA offer The male host is centered, framed from the chest up, against a vibrant purple background. He smiles broadly and looks directly at the camera, speaking with high energy and enthusiasm, continuing to hold the small black microphone in his left hand and the orange Carpe deodorant in his right. He gestures with his right hand at various points to emphasize his call to action. A prominent text overlay at the top of the screen reads "Up to 56% OFF free shipping!". Other text overlays appear: "JUST LOOK AT OUR", "TEST RESULTS.", "We have been selling", "out of our most", "POPULAR FRAGRANCES,", "BUT WE ARE FINALLY", "BACK IN STOCK.", "CLICK THE LINK BELOW", "to get our INTRO offer of", "up to 56% OFF WITH FREE", "SHIPPING, and stay DRY", "out there!". The lighting is bright and cheerful.
