0:00woman on phone with text A medium close-up shot of a young Indian woman, approximately 20-30 years old, smiling broadly as she looks down at a fuchsia-colored smartphone held in both hands. Her eyes are closed in a joyful expression. She has long, dark, wavy hair cascading over her shoulders. She is wearing a navy blue trench coat over a light blue top, with brown ribbed cuffs visible. The background is softly blurred, suggesting an outdoor, possibly park-like setting with green foliage. The lighting is natural and soft, highlighting her face. A diagonal black overlay covers the top-left portion of the frame initially, which then recedes as yellow text 'Now, that's what you call an offer.' appears prominently in the center. In the top-left corner, the yellow 'Western Union' logo is displayed, and in the top-right, a circular icon of the Indian flag is present, indicating a geographical context. The overall mood is positive and engaging.
0:02offer screen yellow background The scene transitions to a bright, solid yellow background, filling the entire frame. The yellow provides a vibrant and energetic atmosphere. In the top-left corner, the 'Western Union' logo is displayed in its characteristic yellow font, contrasting with the background. A circular icon of the Indian flag is positioned in the top-right corner. The main focus is bold black text centered on the screen, reading '$0 transfer fee* on your first online send.' Below this, in smaller black font, is a legal disclaimer: '*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States.' The text appears with a soft, clean animation. The camera remains static throughout this graphically-driven scene.
0:03call to action app download The scene changes to a solid black background, creating a sleek and professional aesthetic. Centered at the top, the 'Western Union' logo appears in its signature yellow. Below it, in large, bold yellow text, is the call to action: 'Download the app today.' This text is directly beneath the logo, guiding the viewer's attention. At the bottom-center of the screen, two distinct app store badges are displayed side-by-side: 'Download on the App Store' (with the Apple logo) and 'GET IT ON Google Play' (with the Google Play logo). Both badges are in white, providing a clear contrast against the black background and making them easily readable. The composition is clean, direct, and designed to prompt immediate action, concluding the advertisement with clear instructions. The camera remains static.
