0:00problem agitation derma roller A very close-up shot focuses on the lower right side of a man's face, specifically his cheek and jawline area, which is covered in a thick layer of white, creamy product. Dark, sparse beard hairs are visible poking through the cream. A black derma roller, with small needles, is being pressed and rolled across the cream-covered skin, gently disturbing the cream and revealing more of the underlying skin and hair follicles. The camera is static, maintaining a tight frame on this action. The lighting is bright and even, highlighting the texture of the cream. A white text overlay in a sans-serif font reads: 'the hair around your mouth shouldn't look like p***s'. The overall color palette is muted, featuring the stark white of the product, the dark tones of the hair and roller, and the reddish-pink of the skin.
0:03talking head problem statement A medium shot captures a Caucasian male in his 30s-40s, with short, styled brown hair and a medium-length, patchy brown beard. He wears a dark grey crew-neck t-shirt and has visible tattoos on his left arm, along with a nose piercing and an ear stud. He is looking directly at the camera with a confident, yet slightly concerned expression, as he speaks. He is positioned centrally in the frame, against a plain white wall, with a green potted plant providing a subtle hint of nature in the background to his right. The lighting is soft and even, suggesting indoor artificial light. The overall mood is direct and conversational. White text overlays on the screen, reading 'My original plan' then 'was to grow my beard out'. The camera remains static.
0:06patchy beard closeup mirror The scene transitions to a close-up of the man's right cheek and jawline, highlighting the patchy growth of his brown beard. He is wearing a dark blue t-shirt with a Henley-style neckline. The camera is slightly below eye level, looking up at him as he turns his head, giving a slight profile view. He gestures with his right hand, bringing his fingers to his chin and cheek to emphasize the patchy areas. His facial expression is contemplative, almost frustrated, as he assesses his beard. The background is a clean, minimalist white wall. The lighting is bright and even. A white text overlay reads 'and track the progress', then 'the problem is'. The camera moves with a slight pan as he turns his head.
0:08reaction to beard in mirror A medium shot captures the man from the previous scene, now reflected in a vertical mirror. He is wearing a dark blue Henley t-shirt. He touches his chin and jawline, assessing his beard, and then smiles with a slight head tilt, a mixture of amusement and resignation at the patchy spots. His smile is genuine, showing teeth. The background behind him in the reflection is a simple white wall. The lighting is soft and natural. A white text overlay in a sans-serif font reads 'all the patchy spots'. The camera is static, focused on his reflection.
0:11unboxing product kit The scene opens with an overhead shot looking down into a cardboard box. The camera quickly pulls back and pans up to reveal the man from previous scenes, now wearing an olive green Henley t-shirt. He is looking down into the box with a curious and slightly excited expression. As the camera pulls back further, it reveals the contents of the box: a 'Beard Club' growth kit, featuring several black and yellow branded product bottles, a wooden beard brush, and a derma roller in yellow packaging, neatly arranged within yellow shredded paper filling. The background is a plain white wall. The lighting is bright and even. White text overlays on the screen, reading 'filled in way too fast' then 'I started using this Beard Growth Kit'. The camera performs a slow dolly-out and pan-up motion.
0:14product highlight beard oil A medium close-up shot of the man, now wearing a dark blue t-shirt, holding up a small, dark brown glass bottle of 'Beard Club Beard Growth Oil' with a yellow label. He is holding the bottle in front of a light yellow sticky note that has 'THIS = 10x FASTER BEARD GROWTH' written in black marker. His expression is serious and focused, looking directly at the camera, conveying confidence in the product. The background is a plain white wall. The lighting is bright and even. The camera is static. The dominant colors are yellow, black, and the man's skin tone.
0:16product closeup bottle An extreme close-up shot focuses on the 'Beard Club Beard Growth Oil' bottle. The man's hands are visible, holding the small, dark brown glass bottle with a black cap and a bright yellow label. The label prominently displays the 'B Beard Club' logo and the product name 'Beard Growth Oil'. The text on the sticky note, 'THIS = 10x FASTER BEARD GROWTH', is clearly visible in the foreground, slightly out of focus. The background is blurred, emphasizing the product. The lighting is bright and highlights the product details. The camera is static, providing a detailed view of the product.
0:17product demo applying oil A dynamic medium shot shows the man, now wearing an olive green Henley t-shirt, demonstrating the application of the beard oil. He pours several drops of the 'Beard Club Beard Growth Oil' from the small bottle into the palm of his left hand. He then rubs his hands together and gently massages the oil into his beard and skin on his cheeks. His expression is focused and instructional. The background is a white bathroom wall with a towel bar and a brown towel visible on the right side. The lighting is bright and clear, emphasizing the action. A white text overlay reads 'that speeds up growth'. The camera is dynamic, moving to follow his hands and face during the demonstration.
0:19product demo using derma roller A close-up shot focuses on the man's right cheek and jawline, covered with his brown beard. He is wearing a dark grey t-shirt. A black derma roller is actively being moved back and forth over his beard and skin, demonstrating its use. The camera is positioned slightly to the side, giving a clear view of the roller's action. The beard appears fuller than in earlier 'problem' shots, though still some patchiness is visible. The background is a plain white wall. The lighting is bright and even. A white text overlay reads 'then use the derma roller to stimulate the follicles'. The camera is static, highlighting the detail of the product application.
0:21proof point filled in beard The scene begins with a close-up of the man's right cheek, showing him using the derma roller on his beard, which now appears noticeably fuller and less patchy. He wears a dark grey t-shirt. He stops rolling and gently strokes his beard with his fingers, looking satisfied. His facial expression conveys relief and satisfaction as he feels the improved texture and density of his beard. The camera quickly shifts to a medium close-up, following his hand as he assesses his beard. The background is a clean white wall. The lighting is bright and soft. A white text overlay appears, reading 'Just a few days in' then 'all the patchy spots are filled in'. The camera follows the action with a slight pan.
0:23solution display with text A medium shot shows the man, wearing a dark grey t-shirt, standing in a bathroom. He is holding the open 'Beard Club' kit box, angled slightly towards the camera to showcase its contents. He has a wide, happy smile, looking directly at the camera. The kit is full of the black and yellow branded products. In the background, a white shower curtain and a white toilet are visible, indicating a bathroom setting. The lighting is bright and artificial. A white text overlay in a sans-serif font reads 'For anyone who wants to make their beard' then 'look better' then 'super fast'. The camera is static, framing him and the kit clearly.
0:27call to action discount code This scene is a continuation of the previous shot, featuring the man holding the open 'Beard Club' kit in a bathroom, with a wide, happy smile as he looks at the camera. The background elements (shower curtain, toilet) remain the same. The significant addition is a large, bright yellow banner text overlay that appears centrally on the screen. It reads 'SAVE 35% OFF WHEN YOU USE CODE: HOLIDAY35' in bold, black, sans-serif font. The camera smoothly zooms in slightly on the man and the kit, emphasizing the product and the offer. The lighting remains bright. The man's enthusiastic expression and the clear call to action make this a persuasive segment. He slightly adjusts the box in his hands during the zoom.
