The scene opens with a young woman, framed in a medium close-up, looking directly into the camera and speaking. She holds an open pink IPSY box, revealing a light purple product box inside. Her hands are visible at the bottom of the frame, supporting the box. The background is a blurred, light-colored wall, suggesting an indoor setting like a bedroom or living room. Lighting is soft and even, originating from the front, highlighting her face and the products without harsh shadows. Her complexion appears clear and dewy, with subtle makeup. A white text overlay in a pink bubble, reading '3 razones por las que deberías probar IPSY.' (3 reasons why you should try IPSY), is centrally positioned at the top of the frame. The overall mood is friendly and engaging, with a bright and clean aesthetic. The dominant colors are the pink of the box, the light purple of the product, and the natural skin tones of the woman.
0:02product showcase 1 The scene continues with the young woman in a medium close-up, looking directly at the camera. She now holds a small, light green pouch or bag in her left hand, partially open. Her right hand gestures slightly, as if emphasizing her point. The background remains a blurred, light-colored wall. Soft, front-facing lighting maintains the bright and inviting atmosphere. A prominent white text overlay with a pink '1' icon appears at the top, stating 'En cada bolsa recibo hasta $70 en productos de belleza.' (In each bag I receive up to $70 in beauty products). The product itself is a soft, pastel green item, contrasting with her skin tone and dark hair. The overall impression is one of genuine endorsement and value highlighting.
0:06product showcase 2 In this medium close-up, the young woman continues to address the camera with a confident and engaging expression. She holds a small, light purple rectangular product box in her hands, specifically showing the side with a small flap open. The background remains consistent, a blurred, light-toned interior. The lighting is soft and flattering, emphasizing her radiant skin and the product. A new white text overlay, 'Y ahorita puedes conseguir $5 de descuento en tu primer mes.' (And now you can get $5 off your first month.), is displayed at the top, suggesting a special offer. Her body language is open and inviting, reinforcing the message of value and accessibility. The dominant colors are the purple of the product box, her skin tones, and the warm, slightly pink blush on her cheeks.
0:09product demo swatch 1 This close-up shot focuses on the woman's hands and forearm as she demonstrates a beauty product. Her left hand holds a black pump bottle, from which a small drop of a light, shimmery liquid is dispensed onto the back of her right hand. Her manicured nails are a neutral light pink. She then uses a finger from her left hand to spread the product across her skin, showing its texture and shimmer. The background is a blurred hint of her face and the same light-colored wall. The lighting is bright and direct, ensuring the product's finish and application are clearly visible. A white text overlay with a pink '2' icon reads 'Me encanta todo lo que me llega porque está personalizado para mí.' (I love everything I receive because it's personalized for me.). The color palette is dominated by skin tones, the metallic sheen of the product, and the subtle pink of her nails. Her facial expression, partially visible, suggests satisfaction.
0:13product showcase 3 The scene returns to a medium close-up of the young woman speaking directly to the camera, holding a cluster of various small, boxed beauty products in her left hand. She gestures with her right hand, her expression animated and confident. The background remains the blurred, light-toned interior. The lighting is consistent, providing a bright and clear view of her and the products. A white text overlay at the top reads 'Solo tuve que hacer un test de belleza donde les conté' (I only had to take a beauty test where I told them). The products are a mix of small boxes in different pastel colors and designs, suggesting variety and choice. The overall impression is informative and engaging, emphasizing the personalization aspect of the service.
0:15product demo swatch 2 This close-up shot focuses on the woman's hands and her upper body, as she demonstrates a concealer-like product. Her left hand holds a small, beige tube with a gold-patterned cap, from which an applicator wand with product on it is shown. Her right hand is slightly out of frame but then comes in to show the product being swatched or applied on the back of her hand. Her facial expression, partially visible, is attentive. The background is blurred, maintaining focus on the product and application. A white text overlay appears, reading 'mi tono de piel, tipo de cabello, mis marcas favoritas y más.' (my skin tone, hair type, favorite brands, and more.). The lighting is bright and even, ensuring clear visibility of the product's texture and color on her skin. Dominant colors are skin tones, the beige of the product, and gold accents.
0:18product showcase 4 The young woman is shown in a medium close-up, holding a light teal-colored mascara tube and its applicator wand directly in front of the camera. She looks up with wide eyes and a slight smile, suggesting an element of surprise or excitement. The background remains a blurred, light-colored wall. Soft, even lighting illuminates her face and the product. A white text overlay with a pink '3' icon states 'Así que todo lo que me mandan es algo' (So everything they send me is something). The mascara tube is prominently displayed, with clear branding on its side. Her expression and the product showcase contribute to an enthusiastic and reliable review. The color palette features the teal of the mascara, her skin tones, and the dark color of the mascara wand.
0:20product showcase 5 This medium close-up features the young woman holding a rectangular, light pink eyeshadow palette. She presents it open, showing the inside mirror and various shades. She smiles directly at the camera, conveying satisfaction. The blurred, light-colored background remains consistent. The lighting is soft and flattering, highlighting the product's design and her engaging expression. Two white text overlays appear successively: 'que de verdad voy a usar.' (that I will truly use.) followed by 'Las marcas son la mezcla perfecta: las más reconocidas,' (The brands are the perfect mix: the most recognized,). The palette's packaging features a heart design, indicating a 'Luna Magic' brand. This scene emphasizes the quality and appeal of the brands included in the subscription.
0:24product demo swatch 3 A close-up shot focuses on the woman's hand, displaying two swatches of shimmery eyeshadow on the back of her hand. Her light pink manicured fingernails are visible as her thumb gestures towards the swatches. The background is blurred, with a hint of her face. The lighting is bright, emphasizing the metallic sheen and color of the eyeshadows. A white text overlay at the top reads 'los favoritos de los beauty lovers y nuevas marcas' (the favorites of beauty lovers and new brands). Her partially visible facial expression appears satisfied. This scene highlights the quality and visual appeal of the makeup products she receives, reinforcing the value proposition of the subscription service.
0:26conclusion showcase The final scene presents the young woman in a medium close-up, smiling warmly and looking directly at the camera. She holds a collection of diverse beauty products in both hands, including bottles, tubes, and a spray. The products vary in size, shape, and branding, showcasing the variety offered. The blurred, light-colored background remains consistent. The soft, front lighting maintains a pleasant and professional look. Two white text overlays appear: 'que de otra forma nunca habría descubierto.' (that I never would have discovered otherwise.) and 'Y la verdad, termino ahorrando en belleza cada mes.' (And truthfully, I end up saving on beauty every month.). Her expression is one of genuine happiness and satisfaction, serving as a strong testimonial for the service. The scene concludes with a confident and positive tone, reinforcing the benefits of the subscription.
